Beats Electronics Audience in Germany
Beats Electronics has an estimated audience of 528,130 people in Germany. 31.0% are female, 69.0% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Digital electronics, Movies, Outdoor recreation, Sports, TikTok.
The average Beats Electronics fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Digital electronics, Movies, Outdoor recreation, with strongest over-indexing on Digital electronics (6.4× the country average). Demographically, the Beats Electronics audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Beats Electronics fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 33.6 |
| Estimated audience size | 528,130 |
Audience persona
The typical Beats Electronics fan in Germany is more male, around 33.6 years old, with strong Sustainability tendencies and a notable affinity for Digital electronics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,058 | 1.16× |
| Bayern | 96,535 | 1.14× |
| Baden-Württemberg | 75,081 | 1.04× |
| Hessen | 56,966 | 1.42× |
| Niedersachsen | 49,028 | 0.96× |
| Berlin | 30,799 | 1.3× |
| Rheinland-Pfalz | 24,963 | 0.94× |
| Sachsen | 22,950 | 0.89× |
| Schleswig-Holstein | 17,659 | 0.93× |
| Brandenburg | 14,449 | 0.88× |
| Hamburg | 14,275 | 1.2× |
| Thüringen | 11,138 | 0.83× |
| Sachsen-Anhalt | 10,243 | 0.75× |
| Mecklenburg-Vorpommern | 7,301 | 0.72× |
| Saarland | 5,488 | 0.85× |
| Bremen | 4,517 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital electronics | 6.4× | Technology & Electronics |
| Movies | 2.12× | Movies & TV |
| Outdoor recreation | 2.11× | Sports |
| Sports | 1.91× | Sports |
| TikTok | 1.93× | Internet & Social Media |
| Sonos | 8.68× | Technology & Electronics |
| Converse | 4.46× | Fashion & Accessoires |
| Nike | 2.64× | Fashion & Accessoires |
| FIFA World Cup | 1.86× | Sports |
| Rossmann | 2.15× | Shopping |
| Urban Outfitters | 4.34× | Shopping |
| Twitch | 2.5× | Games |
| UEFA Champions League | 1.68× | Sports |
| Burger King | 2.02× | Food & Beverages |
| Jack Wolfskin | 5.13× | Fashion & Accessoires |
| Fjällräven | 6.48× | Fashion & Accessoires |
| Lenovo | 5.26× | Technology & Electronics |
| Electronics | 1.95× | Technology & Electronics |
| Sustainable energy | 2.3× | Home & Garden |
| And Other Stories | 7.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.49 |
| Early Adopter Mentality | POWER | 1.38 |
| Sports Activity | POWER | 1.25 |
| Luxury Orientation | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.15 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Japan | 9.0% |
| India | 7.5% |
See Beats Electronics audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Beats Electronics have in Germany?
Beats Electronics has an estimated audience of 528,130 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beats Electronics fans?
31.0% of Beats Electronics fans are female, 69.0% are male, with an average age of 33.6 years.
Which brands do Beats Electronics fans like most?
Beats Electronics fans show strongest brand affinity for Digital electronics (6.4×), Movies (2.12×), and Outdoor recreation (2.11×) over the country average.
Where do Beats Electronics fans live in Germany?
Beats Electronics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,058), Bayern (reach 96,535), and Baden-Württemberg (reach 75,081). These three regions account for the largest share of the active audience.
What other brands do Beats Electronics fans also like?
Beyond Beats Electronics itself, the audience over-indexes on Movies (2.12×), Outdoor recreation (2.11×), Sports (1.91×), and TikTok (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beats Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.