JBL Audience in Germany
JBL has an estimated audience of 1,573,052 people in Germany. 35.9% are female, 64.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cashback (film), High-end audio, DJI, Bowers & Wilkins, Thomann.
The average JBL fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cashback (film), High-end audio, DJI, with strongest over-indexing on Cashback (film) (14.39× the country average). Demographically, the JBL audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of JBL fans
| Metric | Value |
|---|---|
| Female | 35.9% |
| Male | 64.1% |
| Average age | 38.6 |
| Estimated audience size | 1,573,052 |
Audience persona
The typical JBL fan in Germany is more male, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Cashback (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 289,803 | 0.84× |
| Bayern | 275,871 | 1.09× |
| Baden-Württemberg | 240,868 | 1.12× |
| Niedersachsen | 181,040 | 1.19× |
| Hessen | 125,036 | 1.04× |
| Sachsen | 90,420 | 1.17× |
| Rheinland-Pfalz | 79,375 | 1.01× |
| Berlin | 58,671 | 0.83× |
| Schleswig-Holstein | 54,806 | 0.97× |
| Brandenburg | 53,032 | 1.09× |
| Sachsen-Anhalt | 46,712 | 1.15× |
| Thüringen | 42,815 | 1.07× |
| Hamburg | 33,724 | 0.95× |
| Mecklenburg-Vorpommern | 27,721 | 0.92× |
| Saarland | 16,017 | 0.83× |
| Bremen | 9,836 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cashback (film) | 14.39× | Movies & TV |
| High-end audio | 8.27× | Technology & Electronics |
| DJI | 8.52× | Technology & Electronics |
| Bowers & Wilkins | 10.75× | Technology & Electronics |
| Thomann | 4.03× | Shopping |
| Sonos | 7.29× | Technology & Electronics |
| FRITZ!Box | 2.34× | Technology & Electronics |
| Jabra (headset) | 12.16× | Technology & Electronics |
| Wireless speakers | 6.77× | Technology & Electronics |
| Beats Electronics | 9.27× | Technology & Electronics |
| Bose Corporation | 6.86× | Technology & Electronics |
| Audio mastering | 4.24× | Music & Radio |
| André Rieu | 4.4× | Music & Radio |
| Saxophone | 5.27× | Music & Radio |
| Teknosa | 20.69× | Shopping |
| Electric Light Orchestra | 8.71× | Music & Radio |
| Dark Star Orchestra | 13.3× | Music & Radio |
| Maria Callas | 6.05× | Music & Radio |
| Sennheiser | 6.94× | Technology & Electronics |
| Audio equipment | 3.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.72 |
| DIY Mentality | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.32 |
| Price Sensitivity | PREMIUM | 1.31 |
| Quality Awareness | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 13.0% |
| United States | 13.0% |
| India | 8.8% |
See JBL audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- Teufel (manufacturer) (1,476,560)
Frequently asked questions
How many fans does JBL have in Germany?
JBL has an estimated audience of 1,573,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of JBL fans?
35.9% of JBL fans are female, 64.1% are male, with an average age of 38.6 years.
Which brands do JBL fans like most?
JBL fans show strongest brand affinity for Cashback (film) (14.39×), High-end audio (8.27×), and DJI (8.52×) over the country average.
Where do JBL fans live in Germany?
JBL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 289,803), Bayern (reach 275,871), and Baden-Württemberg (reach 240,868). These three regions account for the largest share of the active audience.
What other brands do JBL fans also like?
Beyond JBL itself, the audience over-indexes on High-end audio (8.27×), DJI (8.52×), Bowers & Wilkins (10.75×), and Thomann (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for JBL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.