Bose Corporation Audience in Germany
Bose Corporation has an estimated audience of 941,122 people in Germany. 27.2% are female, 72.8% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Noise-cancelling headphones, Home audio, Headset (audio), Bowers & Wilkins, Audio equipment.
The average Bose Corporation fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Noise-cancelling headphones, Home audio, Headset (audio), with strongest over-indexing on Noise-cancelling headphones (21.51× the country average). Demographically, the Bose Corporation audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of Bose Corporation fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 40.6 |
| Estimated audience size | 941,122 |
Audience persona
The typical Bose Corporation fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Noise-cancelling headphones.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,055 | 1.11× |
| Bayern | 165,839 | 1.1× |
| Baden-Württemberg | 138,891 | 1.08× |
| Hessen | 88,852 | 1.24× |
| Niedersachsen | 86,004 | 0.94× |
| Berlin | 49,483 | 1.18× |
| Sachsen | 44,513 | 0.96× |
| Rheinland-Pfalz | 43,765 | 0.93× |
| Schleswig-Holstein | 33,456 | 0.99× |
| Brandenburg | 28,359 | 0.97× |
| Hamburg | 24,341 | 1.14× |
| Thüringen | 22,890 | 0.95× |
| Sachsen-Anhalt | 21,468 | 0.88× |
| Mecklenburg-Vorpommern | 16,614 | 0.92× |
| Saarland | 8,675 | 0.75× |
| Bremen | 6,843 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noise-cancelling headphones | 21.51× | Technology & Electronics |
| Home audio | 18.99× | Technology & Electronics |
| Headset (audio) | 13.06× | Technology & Electronics |
| Bowers & Wilkins | 21.34× | Technology & Electronics |
| Audio equipment | 10.24× | Technology & Electronics |
| JBL | 12.7× | Technology & Electronics |
| Wireless | 5.37× | Technology & Electronics |
| Livemusic | 4.22× | Music & Radio |
| Apple Airpods | 12.87× | Technology & Electronics |
| Panasonic | 11.2× | Technology & Electronics |
| Sports | 1.86× | Sports |
| Sennheiser | 13.17× | Technology & Electronics |
| Movies | 1.76× | Movies & TV |
| Loudspeaker | 5.32× | Technology & Electronics |
| Stereophonic sound | 11.95× | Music & Radio |
| Bang & Olufsen | 14.58× | Technology & Electronics |
| LG TV | 25.14× | Technology & Electronics |
| Plug-in hybrid | 3.47× | Cars & Mobility |
| DIY Projects | 4.13× | Home & Garden |
| Spotify | 1.95× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.96 |
| Luxury Orientation | PREMIUM | 1.5 |
| DIY Mentality | THRILL | 1.33 |
| Patriotism | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.31 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Japan | 10.8% |
| Germany | 6.6% |
See Bose Corporation audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does Bose Corporation have in Germany?
Bose Corporation has an estimated audience of 941,122 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bose Corporation fans?
27.2% of Bose Corporation fans are female, 72.8% are male, with an average age of 40.6 years.
Which brands do Bose Corporation fans like most?
Bose Corporation fans show strongest brand affinity for Noise-cancelling headphones (21.51×), Home audio (18.99×), and Headset (audio) (13.06×) over the country average.
Where do Bose Corporation fans live in Germany?
Bose Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,055), Bayern (reach 165,839), and Baden-Württemberg (reach 138,891). These three regions account for the largest share of the active audience.
What other brands do Bose Corporation fans also like?
Beyond Bose Corporation itself, the audience over-indexes on Home audio (18.99×), Headset (audio) (13.06×), Bowers & Wilkins (21.34×), and Audio equipment (10.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bose Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.