Home audio Audience in Germany
Home audio has an estimated audience of 902,664 people in Germany. 25.2% are female, 74.8% are male, average age 38.1. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Indian Premier League, High fidelity, Borussia Dortmund, Term life insurance, Fantasy cricket.
The average Home audio fan in Germany is 38.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Indian Premier League, High fidelity, Borussia Dortmund, with strongest over-indexing on Indian Premier League (8.24× the country average). Demographically, the Home audio audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Home audio fans
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 38.1 |
| Estimated audience size | 902,664 |
Audience persona
The typical Home audio fan in Germany is more male, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Indian Premier League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 48,765 | 0.34× |
| Nordrhein-Westfalen | 44,135 | 0.22× |
| Rheinland-Pfalz | 42,035 | 0.93× |
| Niedersachsen | 40,824 | 0.47× |
| Baden-Württemberg | 40,441 | 0.33× |
| Sachsen | 36,047 | 0.81× |
| Sachsen-Anhalt | 35,611 | 1.52× |
| Brandenburg | 32,241 | 1.15× |
| Schleswig-Holstein | 31,023 | 0.96× |
| Hessen | 30,151 | 0.44× |
| Saarland | 28,961 | 2.61× |
| Bremen | 26,179 | 3.39× |
| Berlin | 23,993 | 0.59× |
| Hamburg | 21,055 | 1.03× |
| Mecklenburg-Vorpommern | 14,762 | 0.86× |
| Thüringen | 5,761 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 8.24× | Sports |
| High fidelity | 8.75× | Technology & Electronics |
| Borussia Dortmund | 1.52× | Sports |
| Term life insurance | 18.52× | Business & Career |
| Fantasy cricket | 21.03× | Sports |
| Gluten | 7.62× | Health |
| gold necklaces | 18.49× | Fashion & Accessoires |
| Wired (magazine) | 8.06× | Technology & Electronics |
| Tamil cinema | 11.28× | Movies & TV |
| Cricket World Cup | 11.26× | Sports |
| Chat GPT | 2.6× | Technology & Electronics |
| Aral AG | 2.01× | Cars & Mobility |
| TechCrunch | 6.97× | Technology & Electronics |
| Cricket | 5.22× | Sports |
| Thomann | 3.69× | Shopping |
| High-end audio | 6.07× | Technology & Electronics |
| Priyanka Chopra | 8.96× | Movies & TV |
| Indian Premier League | 8.02× | Sports |
| Audio mastering | 4.38× | Music & Radio |
| Wireless speakers | 6.43× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Quality Awareness | PREMIUM | 1.93 |
| Family Orientation | CONSERVATISM | 1.44 |
| DIY Mentality | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.38 |
| Patriotism | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 12.3% |
| Japan | 6.5% |
See Home audio audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home audio have in Germany?
Home audio has an estimated audience of 902,664 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Home audio fans?
25.2% of Home audio fans are female, 74.8% are male, with an average age of 38.1 years.
Which brands do Home audio fans like most?
Home audio fans show strongest brand affinity for Indian Premier League (8.24×), High fidelity (8.75×), and Borussia Dortmund (1.52×) over the country average.
Where do Home audio fans live in Germany?
Home audio fans in Germany are most concentrated in Bayern (reach 48,765), Nordrhein-Westfalen (reach 44,135), and Rheinland-Pfalz (reach 42,035). These three regions account for the largest share of the active audience.
What other brands do Home audio fans also like?
Beyond Home audio itself, the audience over-indexes on High fidelity (8.75×), Borussia Dortmund (1.52×), Term life insurance (18.52×), and Fantasy cricket (21.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.