Rascasse Audience Intelligence

Home audio Audience in Germany

A data profile of the people who buy, follow and care about Home audio in Germany — modelled from more than twelve digital signal sources. Home audio has an estimated audience of 902,664 people in Germany.

#3362among Topic in Germany#349in Technology & Electronics

The average Home audio fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include High fidelity, Term life insurance, Fantasy cricket, with strongest over-indexing on High fidelity (8.75× the country average).

Demographically, the Home audio audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home audio fan in Germany is more male, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for High fidelity.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home audio profile in Germany.

Audience size
903K
in Germany
Gender
25.2%♀
74.8% male
Age
38.1
average years
Country rank
#7116
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home audio fans

25.2% are female, 74.8% are male, average age 38.1.

Fig. 02

Gender split

25.2%
Female
74.8%
Male
Demographic split for Home audio audience in Germany
MetricValue
Female25.2%
Male74.8%
Average age38.1
Estimated audience size902,664
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Home audio audience in Germany
Age bracketShare%
16-1927%
20-2916%
30-3916%
40-4921%
50+20%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Home audio audience comes from Germany.

Worldwide audience distribution share by country for Home audio
CountryShare
United States18.0%
India12.3%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home audio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home audio fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.47×
02Saarland~10K1.34×
03Sachsen-Anhalt~30K1.12×
04Brandenburg~30K1.03×
05Hamburg~20K1.00×
06Mecklenburg-Vorpommern~20K1.00×
07Schleswig-Holstein~30K0.99×
08Thüringen~20K0.99×
09Rheinland-Pfalz~40K0.98×
10Sachsen~40K0.95×
11Berlin~40K0.90×
12Niedersachsen~80K0.86×
13Hessen~60K0.86×
14Baden-Württemberg~100K0.83×
15Bayern~100K0.80×
16Nordrhein-Westfalen~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Home audio, Germany
0.78×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home audio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home audio audience
#·InterestCategoryAffinity×
01Fantasy cricketSports21.03×
02Term life insuranceBusiness & Career18.52×
03gold necklacesFashion & Accessoires18.49×
04Tamil cinemaMovies & TV11.28×
05Cricket World CupSports11.26×
06Iced teaFood & Beverages9.14×
07Priyanka ChopraMovies & TV8.96×
08High fidelityTechnology & Electronics8.75×
09Fruit saladFood & Beverages8.35×
10Wired (magazine)Technology & Electronics8.06×
11Indian Premier LeagueSports8.02×
12GlutenHealth7.62×
13TechCrunchTechnology & Electronics6.97×
14Wireless speakersTechnology & Electronics6.43×
15High-end audioTechnology & Electronics6.07×
16CricketSports5.22×
17Audio masteringMusic & Radio4.38×
18ThomannShopping3.69×
19Chat GPTTechnology & Electronics2.60×
20Borussia DortmundSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home audio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home audio audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.95×
Urban LifestyleOPEN1.19×
Risk AppetiteTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home audio audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
MindfulnessBALANCE0.68×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home audio have in Germany?

Home audio has an estimated audience of 902,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home audio fans?

25.2% of Home audio fans are female, 74.8% are male, with an average age of 38.1 years.

03

Which brands do Home audio fans like most?

Home audio fans show strongest brand affinity for High fidelity (8.75×), Term life insurance (18.52×), and Fantasy cricket (21.03×) over the country average.

04

Where do Home audio fans live in Germany?

Home audio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Home audio fans also like?

Beyond Home audio itself, the audience over-indexes on Term life insurance (18.52×), Fantasy cricket (21.03×), Gluten (7.62×), and gold necklaces (18.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Home audio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home audio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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