Wired (magazine) Audience in Germany
Wired (magazine) has an estimated audience of 1,041,174 people in Germany. 28.5% are female, 71.5% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: One Piece, Euphoria, Dream, Kickstarter, The Legend of Zelda.
The average Wired (magazine) fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include One Piece, Euphoria, Dream, with strongest over-indexing on One Piece (4.29× the country average). Demographically, the Wired (magazine) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of Wired (magazine) fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 37.0 |
| Estimated audience size | 1,041,174 |
Audience persona
The typical Wired (magazine) fan in Germany is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for One Piece.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 219,649 | 0.96× |
| Bayern | 192,675 | 1.15× |
| Baden-Württemberg | 154,146 | 1.09× |
| Hessen | 117,864 | 1.49× |
| Berlin | 103,692 | 2.23× |
| Niedersachsen | 90,076 | 0.89× |
| Rheinland-Pfalz | 47,409 | 0.91× |
| Sachsen | 42,919 | 0.84× |
| Hamburg | 34,526 | 1.47× |
| Schleswig-Holstein | 32,503 | 0.87× |
| Brandenburg | 22,037 | 0.68× |
| Thüringen | 17,089 | 0.64× |
| Sachsen-Anhalt | 15,419 | 0.57× |
| Mecklenburg-Vorpommern | 10,973 | 0.55× |
| Saarland | 8,748 | 0.68× |
| Bremen | 8,685 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| One Piece | 4.29× | Movies & TV |
| Euphoria | 1.97× | Movies & TV |
| Dream | 5.12× | Health |
| Kickstarter | 4.84× | Business & Career |
| The Legend of Zelda | 4.19× | Games |
| World of Warcraft | 2.54× | Games |
| Action games | 2.07× | Games |
| Crossfit Training | 2.72× | Sports |
| Auto mechanic | 1.87× | Cars & Mobility |
| The Verge | 5.18× | Technology & Electronics |
| Chat GPT | 1.59× | Technology & Electronics |
| NFL | 1.89× | Sports |
| Dragon Ball | 4.36× | Movies & TV |
| Custom motorcycle | 2.45× | Cars & Mobility |
| PlayStation | 2.46× | Games |
| Persian cat | 1.9× | Pets & Animals |
| Dog collar | 1.59× | Pets & Animals |
| Litter box | 1.83× | Pets & Animals |
| Cars (film) | 1.56× | Movies & TV |
| Taylor Swift | 1.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 4.98 |
| Patriotism | CONSERVATISM | 1.61 |
| Career Orientation | POWER | 1.6 |
| Sustainability | BALANCE | 1.46 |
| Social Media Usage | JOY | 1.34 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| Italy | 16.3% |
| United Kingdom | 8.1% |
See Wired (magazine) audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wired (magazine) have in Germany?
Wired (magazine) has an estimated audience of 1,041,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wired (magazine) fans?
28.5% of Wired (magazine) fans are female, 71.5% are male, with an average age of 37.0 years.
Which brands do Wired (magazine) fans like most?
Wired (magazine) fans show strongest brand affinity for One Piece (4.29×), Euphoria (1.97×), and Dream (5.12×) over the country average.
Where do Wired (magazine) fans live in Germany?
Wired (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 219,649), Bayern (reach 192,675), and Baden-Württemberg (reach 154,146). These three regions account for the largest share of the active audience.
What other brands do Wired (magazine) fans also like?
Beyond Wired (magazine) itself, the audience over-indexes on Euphoria (1.97×), Dream (5.12×), Kickstarter (4.84×), and The Legend of Zelda (4.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wired (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.