Rascasse Audience Intelligence

Wired (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Wired (magazine) in Germany — modelled from more than twelve digital signal sources. Wired (magazine) has an estimated audience of 1,042,292 people in Germany.

#220among Website / Newspaper / Magazine in Germany#320in Technology & Electronics

The average Wired (magazine) fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include One Piece, Dream, The Legend of Zelda, with strongest over-indexing on One Piece (4.29× the country average).

Demographically, the Wired (magazine) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wired (magazine) fan in Germany is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for One Piece.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wired (magazine) profile in Germany.

Audience size
1M
in Germany
Gender
28.5%♀
71.5% male
Age
37.0
average years
Country rank
#6281
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wired (magazine)

28.5% are female, 71.5% are male, average age 37.0.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Wired (magazine) audience in Germany
MetricValue
Female28.5%
Male71.5%
Average age37.0
Estimated audience size1,042,292
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Wired (magazine) audience in Germany
Age bracketShare%
16-1927%
20-2918%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Wired (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Wired (magazine)
CountryShare
United States35.9%
Italy16.3%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wired (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wired (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.86×
02Hessen~100K1.33×
03Hamburg~30K1.29×
04Bayern~200K1.08×
05Bremen~9K1.03×
06Baden-Württemberg~100K1.01×
07Nordrhein-Westfalen~200K0.97×
08Rheinland-Pfalz~50K0.97×
09Schleswig-Holstein~30K0.94×
10Niedersachsen~90K0.92×
11Thüringen~20K0.91×
12Sachsen~50K0.88×
13Saarland~10K0.88×
14Brandenburg~30K0.86×
15Sachsen-Anhalt~20K0.77×
16Mecklenburg-Vorpommern~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Wired (magazine), Germany
0.76×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wired (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wired (magazine) audience
#·InterestCategoryAffinity×
01The VergeTechnology & Electronics5.18×
02DreamHealth5.12×
03Dragon BallMovies & TV4.36×
04One PieceMovies & TV4.29×
05The Legend of ZeldaGames4.19×
06NvidiaTechnology & Electronics2.75×
07Assassin's CreedGames2.75×
08Crossfit TrainingSports2.72×
09World of WarcraftGames2.54×
10PlayStationGames2.46×
11Custom motorcycleCars & Mobility2.45×
12Action gamesGames2.07×
13Persian catPets & Animals1.90×
14NFLSports1.89×
15Auto mechanicCars & Mobility1.87×
16Taylor SwiftMusic & Radio1.84×
17Litter boxPets & Animals1.83×
18Chat GPTTechnology & Electronics1.59×
19Dog collarPets & Animals1.59×
20Cars (film)Movies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wired (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wired (magazine) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.37×
Social Media UsageJOY1.03×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wired (magazine) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
Community OrientationOPEN0.54×
IndulgenceJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wired (magazine) have in Germany?

Wired (magazine) has an estimated audience of 1,042,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wired (magazine) fans?

28.5% of Wired (magazine) fans are female, 71.5% are male, with an average age of 37.0 years.

03

Which brands do Wired (magazine) fans like most?

Wired (magazine) fans show strongest brand affinity for One Piece (4.29×), Dream (5.12×), and The Legend of Zelda (4.19×) over the country average.

04

Where do Wired (magazine) fans live in Germany?

Wired (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wired (magazine) fans also like?

Beyond Wired (magazine) itself, the audience over-indexes on Dream (5.12×), The Legend of Zelda (4.19×), World of Warcraft (2.54×), and Action games (2.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Wired (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wired (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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