The Verge Audience in Germany
The Verge has an estimated audience of 833,039 people in Germany. 25.4% are female, 74.6% are male, average age 41.6. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Muji, Uniqlo, Chat GPT, Seed accelerator, Wired (magazine).
The average The Verge fan in Germany is 41.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Muji, Uniqlo, Chat GPT, with strongest over-indexing on Muji (24.36× the country average). Demographically, the The Verge audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog
Demographics of The Verge fans
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 41.6 |
| Estimated audience size | 833,039 |
Audience persona
The typical The Verge fan in Germany is more male, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Muji.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 201,164 | 1.5× |
| Nordrhein-Westfalen | 165,398 | 0.91× |
| Berlin | 115,352 | 3.1× |
| Baden-Württemberg | 113,186 | 1× |
| Hessen | 103,503 | 1.63× |
| Niedersachsen | 58,348 | 0.72× |
| Sachsen | 33,506 | 0.82× |
| Hamburg | 28,790 | 1.53× |
| Rheinland-Pfalz | 25,440 | 0.61× |
| Schleswig-Holstein | 20,735 | 0.69× |
| Brandenburg | 16,626 | 0.64× |
| Thüringen | 10,380 | 0.49× |
| Bremen | 7,770 | 1.09× |
| Sachsen-Anhalt | 6,665 | 0.31× |
| Saarland | 6,278 | 0.61× |
| Mecklenburg-Vorpommern | 5,777 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muji | 24.36× | Home & Garden |
| Uniqlo | 6.36× | Shopping |
| Chat GPT | 5.11× | Technology & Electronics |
| Seed accelerator | 26.93× | Business & Career |
| Wired (magazine) | 12.16× | Technology & Electronics |
| TechCrunch | 11.26× | Technology & Electronics |
| Herman Miller (manufacturer) | 19.68× | Home & Garden |
| Germany | 1.59× | Travel & Leisure |
| OpenAI | 4.04× | Technology & Electronics |
| Gemini | 3.49× | Technology & Electronics |
| Comme des Garçons | 7.24× | Fashion & Accessoires |
| Europe | 1.71× | Travel & Leisure |
| Spiegel Online | 1.76× | News |
| Inc. (magazine) | 14.19× | Business & Career |
| Y Combinator (company) | 26.66× | Business & Career |
| Bild | 1.54× | News |
| Obi (store) | 1.68× | Shopping |
| Commerzbank | 1.96× | Business & Career |
| Living room | 2.37× | Home & Garden |
| Perplexity | 4.04× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 6.05 |
| Career Orientation | POWER | 1.87 |
| Need for Security | CONSERVATISM | 1.59 |
| Patriotism | CONSERVATISM | 1.55 |
| Social Media Usage | JOY | 1.38 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| India | 7.3% |
| United Kingdom | 6.5% |
See The Verge audiences in other countries
More Tech blog audiences in Germany
- TechCrunch (1,150,981)
- The Next Web (70,224)
- Engadget (28,481)
- Gizmodo (22,163)
- Tech Insider (22,071)
Frequently asked questions
How many fans does The Verge have in Germany?
The Verge has an estimated audience of 833,039 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of The Verge fans?
25.4% of The Verge fans are female, 74.6% are male, with an average age of 41.6 years.
Which brands do The Verge fans like most?
The Verge fans show strongest brand affinity for Muji (24.36×), Uniqlo (6.36×), and Chat GPT (5.11×) over the country average.
Where do The Verge fans live in Germany?
The Verge fans in Germany are most concentrated in Bayern (reach 201,164), Nordrhein-Westfalen (reach 165,398), and Berlin (reach 115,352). These three regions account for the largest share of the active audience.
What other brands do The Verge fans also like?
Beyond The Verge itself, the audience over-indexes on Uniqlo (6.36×), Chat GPT (5.11×), Seed accelerator (26.93×), and Wired (magazine) (12.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Verge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.