Rascasse Audience Intelligence

The Verge Audience in Germany

A data profile of the people who buy, follow and care about The Verge in Germany — modelled from more than twelve digital signal sources. The Verge has an estimated audience of 831,460 people in Germany.

#2among Tech blog in Germany#268among Website / Newspaper / Magazine in Germany#368in Technology & Electronics

The average The Verge fan in Germany is 41.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Muji, Uniqlo, Chat GPT, with strongest over-indexing on Muji (24.36× the country average).

Demographically, the The Verge audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Verge fan in Germany is more male, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Muji.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Verge profile in Germany.

Audience size
831K
in Germany
Gender
25.4%♀
74.6% male
Age
41.6
average years
Country rank
#7629
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Verge

25.4% are female, 74.6% are male, average age 41.6.

Fig. 02

Gender split

25.4%
Female
74.6%
Male
Demographic split for The Verge audience in Germany
MetricValue
Female25.4%
Male74.6%
Average age41.6
Estimated audience size831,460
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the The Verge audience in Germany
Age bracketShare%
16-1911%
20-2920%
30-3924%
40-4924%
50+21%
Fig. 04

Worldwide distribution

4.8%

of the worldwide The Verge audience comes from Germany.

Worldwide audience distribution share by country for The Verge
CountryShare
United States36.7%
India7.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Verge audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Verge fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.58×
02Hessen~100K1.50×
03Hamburg~30K1.35×
04Bayern~200K1.34×
05Bremen~8K1.06×
06Baden-Württemberg~100K0.97×
07Nordrhein-Westfalen~200K0.95×
08Thüringen~20K0.89×
09Rheinland-Pfalz~40K0.87×
10Schleswig-Holstein~30K0.85×
11Sachsen~30K0.83×
12Saarland~8K0.82×
13Brandenburg~20K0.81×
14Niedersachsen~60K0.80×
15Sachsen-Anhalt~20K0.70×
16Mecklenburg-Vorpommern~10K0.69×
Fig. 06

Affinity by region

Affinity by region — The Verge, Germany
0.69×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Verge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Verge audience
#·InterestCategoryAffinity×
01Seed acceleratorBusiness & Career26.93×
02Y Combinator (company)Business & Career26.66×
03MujiHome & Garden24.36×
04Herman Miller (manufacturer)Home & Garden19.68×
05Inc. (magazine)Business & Career14.19×
06Wired (magazine)Technology & Electronics12.16×
07TechCrunchTechnology & Electronics11.26×
08Comme des GarçonsFashion & Accessoires7.24×
09UniqloShopping6.36×
10Chat GPTTechnology & Electronics5.11×
11OpenAITechnology & Electronics4.04×
12PerplexityTechnology & Electronics4.04×
13GeminiTechnology & Electronics3.49×
14Living roomHome & Garden2.37×
15CommerzbankBusiness & Career1.96×
16EuropeTravel & Leisure1.71×
17Obi (store)Shopping1.68×
18IKEAHome & Garden1.63×
19GermanyTravel & Leisure1.59×
20BildNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Verge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Verge audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.55×
Need for SecurityCONSERVATISM1.85×
Convenience OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Verge audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.52×
Risk AppetiteTHRILL0.68×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Verge have in Germany?

The Verge has an estimated audience of 831,460 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of The Verge fans?

25.4% of The Verge fans are female, 74.6% are male, with an average age of 41.6 years.

03

Which brands do The Verge fans like most?

The Verge fans show strongest brand affinity for Muji (24.36×), Uniqlo (6.36×), and Chat GPT (5.11×) over the country average.

04

Where do The Verge fans live in Germany?

The Verge fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Verge fans also like?

Beyond The Verge itself, the audience over-indexes on Uniqlo (6.36×), Chat GPT (5.11×), Seed accelerator (26.93×), and Wired (magazine) (12.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech blog audiences in Germany

See The Verge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Verge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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