Rascasse Audience Intelligence

The Verge Audience in United States

A data profile of the people who buy, follow and care about The Verge in United States — modelled from more than twelve digital signal sources. The Verge has an estimated audience of 6,389,934 people in United States.

#4among Tech blog in United States#141among Website / Newspaper / Magazine in United States#242in Technology & Electronics

The average The Verge fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Khan Academy, Indeed.com, Ticketmaster, with strongest over-indexing on Khan Academy (15.87× the country average).

Demographically, the The Verge audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Verge fan in United States is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Khan Academy.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Verge profile in United States.

Audience size
6.4M
in United States
Gender
35.2%♀
64.8% male
Age
40.5
average years
Country rank
#5424
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Verge

35.2% are female, 64.8% are male, average age 40.5.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for The Verge audience in United States
MetricValue
Female35.2%
Male64.8%
Average age40.5
Estimated audience size6,389,934
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the The Verge audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3923%
40-4921%
50+21%
Fig. 04

Worldwide distribution

36.7%

of the worldwide The Verge audience comes from United States.

Worldwide audience distribution share by country for The Verge
CountryShare
United States36.7%
India7.3%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Verge audience in United States is strongest.

Fig. 05

Top regions by affinity

The Verge fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K3.03×
02Washington~300K2.66×
03North Dakota~20K1.85×
04New York~600K1.70×
05California~1M1.69×
06Ohio~300K1.35×
07Oregon~100K1.35×
08Massachusetts~200K1.31×
09Virginia~200K1.25×
10Florida~500K1.23×
11Nebraska~40K1.22×
12New Mexico~40K1.19×
13New Jersey~200K1.13×
14Colorado~100K1.13×
15Maine~30K1.12×
16Illinois~200K1.06×
17Connecticut~70K1.05×
18Nevada~60K1.05×
19Utah~60K1.01×
20Minnesota~90K1.00×
21Kansas~50K0.97×
22Hawaii~30K0.96×
23Maryland~100K0.94×
24New Hampshire~20K0.92×
25Rhode Island~20K0.92×
26Vermont~10K0.92×
27North Carolina~200K0.91×
28Iowa~50K0.90×
29Texas~500K0.89×
30Georgia~200K0.86×
31Kentucky~70K0.84×
32Pennsylvania~200K0.82×
33Montana~10K0.79×
34Alaska~10K0.79×
35Idaho~20K0.76×
36Indiana~90K0.75×
37Wisconsin~70K0.75×
38Michigan~100K0.74×
39Oklahoma~50K0.74×
40Missouri~70K0.71×
41Arizona~90K0.69×
42South Carolina~70K0.69×
43Tennessee~90K0.68×
44Louisiana~50K0.66×
45Delaware~10K0.65×
46South Dakota~10K0.65×
47Arkansas~30K0.61×
48Alabama~50K0.58×
49West Virginia~20K0.57×
50Mississippi~30K0.54×
Fig. 06

Affinity by region

Affinity by region — The Verge, United States
0.54×1.00×3.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Verge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Verge audience
#·InterestCategoryAffinity×
01Khan AcademyBusiness & Career15.87×
02Janelle MonáeMusic & Radio13.80×
03DuolingoBusiness & Career11.58×
04CrowdsourcingBusiness & Career11.46×
05Telecommunications equipmentTechnology & Electronics9.61×
06Python (programming language)Technology & Electronics9.41×
07TechCrunchTechnology & Electronics9.23×
08Wired (magazine)Technology & Electronics8.73×
09OpenAITechnology & Electronics7.65×
10Indeed.comBusiness & Career7.31×
11Internet Movie DatabaseMovies & TV7.27×
12TicketmasterTravel & Leisure7.16×
13MicrobloggingTechnology & Electronics6.85×
14Chat GPTTechnology & Electronics6.40×
15GeminiTechnology & Electronics5.65×
16RedditInternet & Social Media5.13×
17Macy'sShopping3.66×
18Google DocsInternet & Social Media3.57×
19Texas RoadhouseFood & Beverages2.76×
20BeautyBeauty & Wellness1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Verge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Verge audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.08×
Social Media UsageJOY2.05×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Verge audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Verge have in United States?

The Verge has an estimated audience of 6,389,934 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Verge fans?

35.2% of The Verge fans are female, 64.8% are male, with an average age of 40.5 years.

03

Which brands do The Verge fans like most?

The Verge fans show strongest brand affinity for Khan Academy (15.87×), Indeed.com (7.31×), and Ticketmaster (7.16×) over the country average.

04

Where do The Verge fans live in United States?

The Verge fans in United States are most concentrated in California (reach ~1M), New York (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Verge fans also like?

Beyond The Verge itself, the audience over-indexes on Indeed.com (7.31×), Ticketmaster (7.16×), Reddit (5.13×), and Duolingo (11.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech blog audiences in United States

See The Verge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Verge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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