The Verge Audience in United States

The Verge logo

The Verge has an estimated audience of 6,402,170 people in United States. 35.2% are female, 64.8% are male, average age 40.5. Top regions: California, New York, Texas. Top brand affinities: Khan Academy, Indeed.com, Ticketmaster, Reddit, Duolingo.

The average The Verge fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Khan Academy, Indeed.com, Ticketmaster, with strongest over-indexing on Khan Academy (15.87× the country average). Demographically, the The Verge audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

Demographics of The Verge fans

Demographic split for The Verge audience in United States
MetricValue
Female35.2%
Male64.8%
Average age40.5
Estimated audience size6,402,170

Audience persona

The typical The Verge fan in United States is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for The Verge in United States
RegionReachAffinity
California1,301,6851.85×
New York644,4671.8×
Texas526,6120.96×
Florida426,6110.98×
Washington355,1862.77×
Illinois239,7321.12×
Ohio231,7081.17×
Virginia222,0341.42×
New Jersey195,9021.2×
Massachusetts188,0551.49×
North Carolina185,6220.96×
Pennsylvania183,8920.85×
Georgia174,3140.88×
Michigan132,3020.79×
Colorado120,4231.19×
Oregon112,9011.54×
Maryland109,0290.99×
Minnesota99,8051.09×
Arizona90,2120.69×
Indiana84,2510.72×
Tennessee76,9050.6×
Wisconsin76,2840.79×
Missouri75,5690.73×
Connecticut72,2781.13×
Nevada70,2101.13×
Kentucky64,3660.8×
Washington, District of Columbia63,3993.29×
Utah62,0051.08×
South Carolina61,1510.63×
Oklahoma53,3860.75×
Louisiana52,4860.64×
Alabama47,3970.53×
Iowa40,0770.76×
New Mexico37,7951.18×
Nebraska31,4760.98×
Kansas31,0790.62×
Hawaii27,8641.01×
Maine25,4811.11×
Arkansas25,1510.48×
North Dakota22,5111.71×
New Hampshire21,6200.86×
Idaho20,9790.65×
Rhode Island18,9510.93×
Mississippi15,1270.29×
Montana12,5720.71×
West Virginia9,9400.33×
Alaska9,6340.7×
Delaware9,5740.54×
Vermont9,3000.83×
South Dakota5,4310.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Verge audience
BrandAffinityCategory
Khan Academy15.87×Business & Career
Indeed.com7.31×Business & Career
Ticketmaster7.16×Travel & Leisure
Reddit5.13×Internet & Social Media
Duolingo11.58×Business & Career
Python (programming language)9.41×Technology & Electronics
LinkedIn4.05×Internet & Social Media
Chat GPT6.4×Technology & Electronics
OpenAI7.65×Technology & Electronics
Gemini5.65×Technology & Electronics
Macy's3.66×Shopping
Telecommunications equipment9.61×Technology & Electronics
Internet Movie Database7.27×Movies & TV
Google Docs3.57×Internet & Social Media
TechCrunch9.23×Technology & Electronics
Wired (magazine)8.73×Technology & Electronics
Microblogging6.85×Technology & Electronics
Tumblr4.43×Internet & Social Media
Texas Roadhouse2.76×Food & Beverages
Beauty1.68×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Verge audience
TraitClusterScore
Early Adopter MentalityPOWER4.45
Convenience OrientationPREMIUM2.02
LGBTQ+ IdentityOPEN1.92
Quality AwarenessPREMIUM1.88
Luxury OrientationPREMIUM1.48
SustainabilityBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for The Verge
CountryShare
United States36.8%
India7.3%
United Kingdom6.5%

See The Verge audiences in other countries

More Tech blog audiences in United States

Frequently asked questions

How many fans does The Verge have in United States?

The Verge has an estimated audience of 6,402,170 people in United States, concentrated in California and New York.

What is the gender split and age of The Verge fans?

35.2% of The Verge fans are female, 64.8% are male, with an average age of 40.5 years.

Which brands do The Verge fans like most?

The Verge fans show strongest brand affinity for Khan Academy (15.87×), Indeed.com (7.31×), and Ticketmaster (7.16×) over the country average.

Where do The Verge fans live in United States?

The Verge fans in United States are most concentrated in California (reach 1,301,685), New York (reach 644,467), and Texas (reach 526,612). These three regions account for the largest share of the active audience.

What other brands do The Verge fans also like?

Beyond The Verge itself, the audience over-indexes on Indeed.com (7.31×), Ticketmaster (7.16×), Reddit (5.13×), and Duolingo (11.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Verge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.