CNET Audience in United States

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CNET has an estimated audience of 7,178,458 people in United States. 33.9% are female, 66.1% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Engadget, DuckDuckGo, Gizmodo, The Verge, Firefox.

The average CNET fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Engadget, DuckDuckGo, Gizmodo, with strongest over-indexing on Engadget (13× the country average). Demographically, the CNET audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

Demographics of CNET fans

Demographic split for CNET audience in United States
MetricValue
Female33.9%
Male66.1%
Average age41.3
Estimated audience size7,178,458

Audience persona

The typical CNET fan in United States is more male, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Engadget.

Top regions in United States

Top regions ranked by reach for CNET in United States
RegionReachAffinity
California1,053,1551.33×
New York623,9151.56×
Texas589,1740.95×
Florida491,5001.01×
Illinois303,5581.27×
Pennsylvania261,0901.08×
North Carolina239,6941.11×
Virginia237,6551.36×
Georgia230,1421.04×
New Jersey222,9281.22×
Washington214,6581.49×
Ohio205,3000.93×
Michigan185,3630.99×
Massachusetts182,2731.29×
Maryland166,3021.35×
Arizona147,5111.01×
Colorado122,0871.08×
Tennessee118,5290.82×
Missouri116,6361.01×
Wisconsin108,3561×
South Carolina107,5211×
Oregon107,3611.3×
Minnesota102,3871×
Indiana100,2240.76×
Connecticut90,6281.26×
Alabama85,5920.85×
Kentucky78,4850.87×
Nevada73,9281.06×
Louisiana73,9220.8×
Oklahoma73,0540.92×
Utah49,8550.78×
Kansas49,5830.88×
Mississippi41,7730.71×
Iowa40,6130.69×
Arkansas40,1130.68×
New Hampshire37,4261.32×
Washington, District of Columbia33,9321.57×
Idaho33,4940.93×
Hawaii31,4061.02×
Nebraska29,2650.81×
Rhode Island28,5921.25×
New Mexico26,3350.73×
Maine25,4690.99×
West Virginia24,3290.73×
Delaware18,0510.91×
Montana13,9800.7×
Alaska13,4760.88×
Vermont11,6160.92×
South Dakota10,1580.61×
North Dakota9,8900.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNET audience
BrandAffinityCategory
Engadget13×Technology & Electronics
DuckDuckGo8.81×Internet & Social Media
Gizmodo12.64×Technology & Electronics
The Verge10.88×Technology & Electronics
Firefox12.71×Internet & Social Media
Zoom!5.44×Business & Career
Wired (magazine)7.81×Technology & Electronics
TechCrunch7.54×Technology & Electronics
Reddit2.67×Internet & Social Media
Chat GPT4.08×Technology & Electronics
Micro Center5.41×Shopping
Movies1.51×Movies & TV
Digital Trends5.54×Technology & Electronics
Open-source software9.05×Technology & Electronics
Gemini3.16×Technology & Electronics
Best Buy1.96×Shopping
OpenAI3.89×Technology & Electronics
Linux3.01×Technology & Electronics
Toronto-Dominion Bank3.69×Business & Career
CNN1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNET audience
TraitClusterScore
Early Adopter MentalityPOWER2.73
Convenience OrientationPREMIUM2.1
LGBTQ+ IdentityOPEN1.55
Need for SecurityCONSERVATISM1.36
Career OrientationPOWER1.34
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for CNET
CountryShare
United States58.9%
India9.3%
Japan6.4%

See CNET audiences in other countries

More Tech blog audiences in United States

Frequently asked questions

How many fans does CNET have in United States?

CNET has an estimated audience of 7,178,458 people in United States, concentrated in California and New York.

What is the gender split and age of CNET fans?

33.9% of CNET fans are female, 66.1% are male, with an average age of 41.3 years.

Which brands do CNET fans like most?

CNET fans show strongest brand affinity for Engadget (13×), DuckDuckGo (8.81×), and Gizmodo (12.64×) over the country average.

Where do CNET fans live in United States?

CNET fans in United States are most concentrated in California (reach 1,053,155), New York (reach 623,915), and Texas (reach 589,174). These three regions account for the largest share of the active audience.

What other brands do CNET fans also like?

Beyond CNET itself, the audience over-indexes on DuckDuckGo (8.81×), Gizmodo (12.64×), The Verge (10.88×), and Firefox (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CNET. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.