Rascasse Audience Intelligence

CNET Audience in United States

A data profile of the people who buy, follow and care about CNET in United States — modelled from more than twelve digital signal sources. CNET has an estimated audience of 7,188,528 people in United States.

#2among Tech blog in United States#127among Website / Newspaper / Magazine in United States#224in Technology & Electronics

The average CNET fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Engadget, DuckDuckGo, Gizmodo, with strongest over-indexing on Engadget (13× the country average).

Demographically, the CNET audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CNET fan in United States is more male, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Engadget.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine · Subtype: Tech blog

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNET profile in United States.

Audience size
7.2M
in United States
Gender
33.9%♀
66.1% male
Age
41.3
average years
Country rank
#4908
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNET

33.9% are female, 66.1% are male, average age 41.3.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for CNET audience in United States
MetricValue
Female33.9%
Male66.1%
Average age41.3
Estimated audience size7,188,528
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the CNET audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

58.2%

of the worldwide CNET audience comes from United States.

Worldwide audience distribution share by country for CNET
CountryShare
United States58.2%
India9.3%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNET audience in United States is strongest.

Fig. 05

Top regions by affinity

CNET fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.59×
02New York~600K1.50×
03Washington~200K1.40×
04New Jersey~200K1.32×
05Maryland~200K1.29×
06New Hampshire~40K1.29×
07California~1M1.26×
08Connecticut~90K1.26×
09Virginia~200K1.24×
10Massachusetts~200K1.22×
11Kansas~70K1.20×
12Rhode Island~30K1.19×
13Illinois~300K1.18×
14Oregon~100K1.18×
15Colorado~100K1.07×
16North Carolina~200K1.06×
17Pennsylvania~300K1.04×
18Georgia~200K1.04×
19Nevada~70K1.04×
20Florida~500K1.03×
21Alaska~20K1.03×
22Hawaii~30K1.02×
23Wisconsin~100K1.01×
24South Carolina~100K0.99×
25Maine~30K0.97×
26Missouri~100K0.95×
27Minnesota~100K0.95×
28Delaware~20K0.94×
29Michigan~200K0.93×
30Arizona~100K0.93×
31Vermont~10K0.93×
32Kentucky~80K0.92×
33Idaho~30K0.91×
34Ohio~200K0.89×
35Texas~500K0.88×
36Alabama~90K0.87×
37Tennessee~100K0.86×
38Oklahoma~70K0.86×
39Nebraska~30K0.86×
40West Virginia~30K0.83×
41Mississippi~50K0.82×
42Montana~20K0.81×
43North Dakota~10K0.80×
44Indiana~100K0.79×
45Louisiana~70K0.79×
46Utah~50K0.79×
47New Mexico~30K0.76×
48South Dakota~10K0.76×
49Iowa~40K0.74×
50Arkansas~40K0.72×
Fig. 06

Affinity by region

Affinity by region — CNET, United States
0.72×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNET audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNET audience
#·InterestCategoryAffinity×
01Romano's Macaroni GrillFood & Beverages21.52×
02EngadgetTechnology & Electronics13.00×
03FirefoxInternet & Social Media12.71×
04GizmodoTechnology & Electronics12.64×
05The VergeTechnology & Electronics10.88×
06Open-source softwareTechnology & Electronics9.05×
07DuckDuckGoInternet & Social Media8.81×
08Wired (magazine)Technology & Electronics7.81×
09TechCrunchTechnology & Electronics7.54×
10Digital TrendsTechnology & Electronics5.54×
11Zoom!Business & Career5.44×
12Micro CenterShopping5.41×
13Chat GPTTechnology & Electronics4.08×
14OpenAITechnology & Electronics3.89×
15Toronto-Dominion BankBusiness & Career3.69×
16GeminiTechnology & Electronics3.16×
17LinuxTechnology & Electronics3.01×
18RedditInternet & Social Media2.67×
19Best BuyShopping1.96×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNET audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNET audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER4.97×
Need for SecurityCONSERVATISM1.53×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNET audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
Family OrientationCONSERVATISM1.05×
CreativityOPEN1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNET have in United States?

CNET has an estimated audience of 7,188,528 people in United States, concentrated in California and New York.

02

What is the gender split and age of CNET fans?

33.9% of CNET fans are female, 66.1% are male, with an average age of 41.3 years.

03

Which brands do CNET fans like most?

CNET fans show strongest brand affinity for Engadget (13×), DuckDuckGo (8.81×), and Gizmodo (12.64×) over the country average.

04

Where do CNET fans live in United States?

CNET fans in United States are most concentrated in California (reach ~1M), New York (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do CNET fans also like?

Beyond CNET itself, the audience over-indexes on DuckDuckGo (8.81×), Gizmodo (12.64×), The Verge (10.88×), and Firefox (12.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tech blog audiences in United States

See CNET audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CNET. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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