Digital Trends Audience in United States

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Digital Trends has an estimated audience of 9,905,386 people in United States. 38.8% are female, 61.2% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Euphoria, Spotify, X, Smartphones, Engadget.

The average Digital Trends fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Euphoria, Spotify, X, with strongest over-indexing on Euphoria (1.63× the country average). Demographically, the Digital Trends audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital Trends fans

Demographic split for Digital Trends audience in United States
MetricValue
Female38.8%
Male61.2%
Average age41.1
Estimated audience size9,905,386

Audience persona

The typical Digital Trends fan in United States is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Digital Trends in United States
RegionReachAffinity
California1,552,7841.43×
New York980,2981.77×
Texas893,4951.05×
Florida673,9891.01×
Illinois447,0871.35×
Virginia408,7311.69×
Washington309,7231.56×
New Jersey301,4921.2×
Pennsylvania288,6250.87×
Georgia269,1310.88×
Ohio268,6950.88×
North Carolina265,1650.89×
Michigan262,8981.01×
Oregon257,9542.27×
Tennessee243,3761.22×
Arizona212,2991.05×
Massachusetts204,3521.05×
Wisconsin202,2051.36×
Colorado188,4561.21×
Maryland160,1640.94×
Missouri138,0890.86×
Indiana119,3740.66×
Minnesota118,1770.83×
Louisiana115,9630.91×
South Carolina110,6070.74×
Connecticut92,5230.93×
Alabama89,9530.65×
Nevada81,8330.85×
Kentucky76,2030.61×
Iowa75,5310.93×
Utah73,2610.83×
Kansas71,2730.91×
Mississippi65,2120.8×
Oklahoma60,4330.55×
Arkansas46,3460.57×
Maine41,3801.17×
New Mexico36,0080.72×
Washington, District of Columbia36,0051.21×
Rhode Island35,6941.13×
Alaska34,0251.61×
Nebraska31,8530.64×
Idaho31,4860.63×
New Hampshire31,0510.8×
West Virginia28,7120.62×
Hawaii28,4940.67×
Wyoming20,3231.38×
South Dakota20,0310.87×
North Dakota19,5040.96×
Montana18,7330.68×
Vermont16,8520.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital Trends audience
BrandAffinityCategory
Euphoria1.63×Movies & TV
Spotify1.71×Internet & Social Media
X1.53×Internet & Social Media
Smartphones1.71×Technology & Electronics
Engadget6.1×Technology & Electronics
TechCrunch5.27×Technology & Electronics
Best Buy1.91×Shopping
Smart device4.55×Technology & Electronics
CNN1.58×Movies & TV
T-Mobile1.81×Technology & Electronics
Wired (magazine)4.86×Technology & Electronics
LinkedIn1.68×Internet & Social Media
Lowe's1.61×Shopping
Reddit1.78×Internet & Social Media
EBay1.58×Shopping
Music videos1.63×Music & Radio
Peacemaker1.65×Movies & TV
Gizmodo6.09×Technology & Electronics
FIFA World Cup1.73×Sports
Airbnb1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital Trends audience
TraitClusterScore
Early Adopter MentalityPOWER3.79
LGBTQ+ IdentityOPEN2.07
Luxury OrientationPREMIUM2.03
Risk AppetiteTHRILL1.84
Convenience OrientationPREMIUM1.69
SustainabilityBALANCE1.6

Worldwide distribution

Worldwide audience distribution share by country for Digital Trends
CountryShare
United States15.1%
Italy6.2%
India5.5%

See Digital Trends audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digital Trends have in United States?

Digital Trends has an estimated audience of 9,905,386 people in United States, concentrated in California and New York.

What is the gender split and age of Digital Trends fans?

38.8% of Digital Trends fans are female, 61.2% are male, with an average age of 41.1 years.

Which brands do Digital Trends fans like most?

Digital Trends fans show strongest brand affinity for Euphoria (1.63×), Spotify (1.71×), and X (1.53×) over the country average.

Where do Digital Trends fans live in United States?

Digital Trends fans in United States are most concentrated in California (reach 1,552,784), New York (reach 980,298), and Texas (reach 893,495). These three regions account for the largest share of the active audience.

What other brands do Digital Trends fans also like?

Beyond Digital Trends itself, the audience over-indexes on Spotify (1.71×), X (1.53×), Smartphones (1.71×), and Engadget (6.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.