Rascasse Audience Intelligence

Digital Trends Audience in United States

A data profile of the people who buy, follow and care about Digital Trends in United States — modelled from more than twelve digital signal sources. Digital Trends has an estimated audience of 9,905,386 people in United States.

#2299among Topic in United States#165in Technology & Electronics

The average Digital Trends fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Spotify, X, Smartphones, with strongest over-indexing on Spotify (1.71× the country average).

Demographically, the Digital Trends audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital Trends fan in United States is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Spotify.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital Trends profile in United States.

Audience size
9.9M
in United States
Gender
38.8%♀
61.2% male
Age
41.1
average years
Country rank
#3614
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital Trends fans

38.8% are female, 61.2% are male, average age 41.1.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Digital Trends audience in United States
MetricValue
Female38.8%
Male61.2%
Average age41.1
Estimated audience size9,905,386
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Digital Trends audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4921%
50+24%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Digital Trends audience comes from United States.

Worldwide audience distribution share by country for Digital Trends
CountryShare
United States15.1%
Italy6.2%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital Trends audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital Trends fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~500K2.63×
02Oregon~200K1.87×
03New York~900K1.57×
04Virginia~300K1.36×
05Washington~300K1.35×
06California~1.5M1.32×
07Illinois~400K1.28×
08Wisconsin~200K1.14×
09Colorado~200K1.13×
10Alaska~20K1.13×
11Rhode Island~40K1.12×
12New Jersey~300K1.10×
13Tennessee~200K1.10×
14Washington, District of Columbia~30K1.06×
15Arizona~200K1.05×
16Vermont~20K1.05×
17Maine~40K1.04×
18South Dakota~20K1.03×
19North Dakota~20K1.02×
20Michigan~300K1.00×
21Montana~30K1.00×
22Texas~800K0.98×
23New Hampshire~40K0.96×
24Delaware~30K0.96×
25West Virginia~40K0.95×
26Florida~600K0.94×
27Connecticut~90K0.94×
28Iowa~80K0.94×
29Hawaii~40K0.94×
30Louisiana~100K0.93×
31Mississippi~80K0.93×
32Kansas~70K0.93×
33Idaho~50K0.92×
34New Mexico~50K0.92×
35Nebraska~50K0.92×
36Maryland~200K0.91×
37Nevada~90K0.91×
38Utah~80K0.91×
39Missouri~100K0.89×
40Arkansas~70K0.88×
41Ohio~300K0.86×
42North Carolina~300K0.86×
43Minnesota~100K0.86×
44South Carolina~100K0.85×
45Georgia~300K0.84×
46Alabama~100K0.84×
47Kentucky~100K0.84×
48Oklahoma~90K0.84×
49Pennsylvania~300K0.83×
50Indiana~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Digital Trends, United States
0.83×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital Trends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital Trends audience
#·InterestCategoryAffinity×
01Alexis BledelMovies & TV6.46×
02EngadgetTechnology & Electronics6.10×
03GizmodoTechnology & Electronics6.09×
04TechCrunchTechnology & Electronics5.27×
05Wired (magazine)Technology & Electronics4.86×
06Smart deviceTechnology & Electronics4.55×
07Best BuyShopping1.91×
08T-MobileTechnology & Electronics1.81×
09RedditInternet & Social Media1.78×
10FIFA World CupSports1.73×
11SpotifyInternet & Social Media1.71×
12SmartphonesTechnology & Electronics1.71×
13AirbnbTravel & Leisure1.65×
14PeacemakerMovies & TV1.65×
15Whole Foods MarketShopping1.65×
16Music videosMusic & Radio1.63×
17CNNMovies & TV1.58×
18EBayShopping1.58×
19CostcoShopping1.55×
20XInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital Trends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital Trends audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.07×
Need for SecurityCONSERVATISM1.70×
Social Media UsageJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital Trends audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.08×
Design AffinityPREMIUM1.20×
Sports ActivityPOWER1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital Trends have in United States?

Digital Trends has an estimated audience of 9,905,386 people in United States, concentrated in California and New York.

02

What is the gender split and age of Digital Trends fans?

38.8% of Digital Trends fans are female, 61.2% are male, with an average age of 41.1 years.

03

Which brands do Digital Trends fans like most?

Digital Trends fans show strongest brand affinity for Spotify (1.71×), X (1.53×), and Smartphones (1.71×) over the country average.

04

Where do Digital Trends fans live in United States?

Digital Trends fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~900K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Digital Trends fans also like?

Beyond Digital Trends itself, the audience over-indexes on X (1.53×), Smartphones (1.71×), FIFA World Cup (1.73×), and Engadget (6.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital Trends audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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