A data profile of the people who buy, follow and care about Digital Trends in Italy — modelled from more than twelve digital signal sources. Digital Trends has an estimated audience of 4,044,509 people in Italy.
The average Digital Trends fan in Italy is 44.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Corriere della Sera, La Repubblica, Poste italiane, with strongest over-indexing on Corriere della Sera (1.75× the country average).
Demographically, the Digital Trends audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Digital Trends fan in Italy is more male, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Corriere della Sera.
The key figures that characterise the Digital Trends profile in Italy.
38.9% are female, 61.1% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 44.1 |
| Estimated audience size | 4,044,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Digital Trends audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 6.2% |
| India | 5.5% |
Where the Digital Trends audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~70K | 1.14× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.07× | |
| 03 | Friuli-Venezia Giulia | ~80K | 1.07× | |
| 04 | Abruzzo | ~90K | 1.06× | |
| 05 | Calabria | ~100K | 1.04× | |
| 06 | Marche | ~100K | 1.03× | |
| 07 | Sardinia | ~100K | 1.02× | |
| 08 | Liguria | ~100K | 1.02× | |
| 09 | Puglia | ~300K | 0.96× | |
| 10 | Sicilia | ~300K | 0.95× | |
| 11 | Piedmont | ~300K | 0.95× | |
| 12 | Tuscany | ~300K | 0.95× | |
| 13 | Campania | ~400K | 0.94× | |
| 14 | Veneto | ~300K | 0.94× | |
| 15 | Emilia-Romagna | ~300K | 0.93× | |
| 16 | Lazio | ~400K | 0.90× | |
| 17 | Lombardy | ~600K | 0.86× |
The strongest cross-interests of the Digital Trends audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 3.48× | ||
| 02 | Poste italiane | Business & Career | 2.01× | ||
| 03 | Fantasy movies | Movies & TV | 1.96× | ||
| 04 | UniCredit | Business & Career | 1.91× | ||
| 05 | UniEuro | Shopping | 1.89× | ||
| 06 | Il Sole 24 Ore | News | 1.84× | ||
| 07 | Il Giornale | News | 1.83× | ||
| 08 | Libero (newspaper) | News | 1.79× | ||
| 09 | Corriere della Sera | News | 1.75× | ||
| 10 | Subito.it | Shopping | 1.75× | ||
| 11 | La Stampa | News | 1.73× | ||
| 12 | Borsa Italiana | Business & Career | 1.68× | ||
| 13 | La Repubblica | News | 1.66× | ||
| 14 | Internet & Social Media | 1.59× | |||
| 15 | Il Fatto Quotidiano | News | 1.58× | ||
| 16 | EBay | Shopping | 1.58× | ||
| 17 | Catholic Church | Politics & Society | 1.57× | ||
| 18 | Il Messaggero | News | 1.56× | ||
| 19 | Wellness (alternative medicine) | Health | 1.55× | ||
| 20 | Mediterranean Sea | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.87× | |
| Spirituality | BALANCE | 1.58× | |
| Patriotism | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.01× | |
| Extroversion | THRILL | 1.04× | |
| Price Sensitivity | PREMIUM | 1.06× |
Digital Trends has an estimated audience of 4,044,509 people in Italy, concentrated in Lombardy and Lazio.
38.9% of Digital Trends fans are female, 61.1% are male, with an average age of 44.1 years.
Digital Trends fans show strongest brand affinity for Corriere della Sera (1.75×), La Repubblica (1.66×), and Poste italiane (2.01×) over the country average.
Digital Trends fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Digital Trends itself, the audience over-indexes on La Repubblica (1.66×), Poste italiane (2.01×), WhatsApp (1.59×), and Mediterranean Sea (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Digital Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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