Digital Trends Audience in Germany
Digital Trends has an estimated audience of 3,070,573 people in Germany. 32.3% are female, 67.7% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Live events, Healthy habits, ImmoScout24, Home Interior Design, Natural World.
The average Digital Trends fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Live events, Healthy habits, ImmoScout24, with strongest over-indexing on Live events (2.06× the country average). Demographically, the Digital Trends audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Digital Trends fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 41.4 |
| Estimated audience size | 3,070,573 |
Audience persona
The typical Digital Trends fan in Germany is more male, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Live events.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 335,914 | 0.5× |
| Bayern | 245,630 | 0.5× |
| Hessen | 227,710 | 0.97× |
| Baden-Württemberg | 220,787 | 0.53× |
| Berlin | 129,796 | 0.95× |
| Rheinland-Pfalz | 107,859 | 0.7× |
| Niedersachsen | 106,146 | 0.36× |
| Thüringen | 94,585 | 1.21× |
| Sachsen-Anhalt | 91,101 | 1.15× |
| Brandenburg | 81,270 | 0.85× |
| Sachsen | 79,948 | 0.53× |
| Bremen | 78,165 | 2.98× |
| Mecklenburg-Vorpommern | 77,120 | 1.32× |
| Saarland | 75,669 | 2.01× |
| Schleswig-Holstein | 71,849 | 0.65× |
| Hamburg | 56,285 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Live events | 2.06× | Music & Radio |
| Healthy habits | 2.75× | Health |
| ImmoScout24 | 2.06× | Home & Garden |
| Home Interior Design | 2.86× | Home & Garden |
| Natural World | 1.96× | Fashion & Accessoires |
| Netto Marken-Discount | 1.78× | Shopping |
| Wetter.com | 1.86× | Home & Garden |
| Dog walking | 2.36× | Pets & Animals |
| Home Interiors | 2.97× | Home & Garden |
| FRITZ!Box | 2.2× | Technology & Electronics |
| Deutschrap | 3.02× | Music & Radio |
| Dog harness | 2.65× | Pets & Animals |
| Handmade | 2.81× | Home & Garden |
| Healthy food | 2.9× | Health |
| Pony | 2.89× | Pets & Animals |
| Commerzbank | 1.64× | Business & Career |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
| Fitness and figure competition | 2.82× | Sports |
| Lieferando.de | 1.59× | Food & Beverages |
| Novel | 2.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.08 |
| Sustainability | BALANCE | 1.82 |
| Sports Activity | POWER | 1.81 |
| DIY Mentality | THRILL | 1.53 |
| Social Media Usage | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 6.2% |
| India | 5.5% |
See Digital Trends audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digital Trends have in Germany?
Digital Trends has an estimated audience of 3,070,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digital Trends fans?
32.3% of Digital Trends fans are female, 67.7% are male, with an average age of 41.4 years.
Which brands do Digital Trends fans like most?
Digital Trends fans show strongest brand affinity for Live events (2.06×), Healthy habits (2.75×), and ImmoScout24 (2.06×) over the country average.
Where do Digital Trends fans live in Germany?
Digital Trends fans in Germany are most concentrated in Nordrhein-Westfalen (reach 335,914), Bayern (reach 245,630), and Hessen (reach 227,710). These three regions account for the largest share of the active audience.
What other brands do Digital Trends fans also like?
Beyond Digital Trends itself, the audience over-indexes on Healthy habits (2.75×), ImmoScout24 (2.06×), Home Interior Design (2.86×), and Natural World (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digital Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.