Rascasse Audience Intelligence

Digital Trends Audience in Germany

A data profile of the people who buy, follow and care about Digital Trends in Germany — modelled from more than twelve digital signal sources. Digital Trends has an estimated audience of 3,070,573 people in Germany.

#1265among Topic in Germany#123in Technology & Electronics

The average Digital Trends fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Live events, Healthy habits, ImmoScout24, with strongest over-indexing on Live events (2.06× the country average).

Demographically, the Digital Trends audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Digital Trends fan in Germany is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Live events.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital Trends profile in Germany.

Audience size
3.1M
in Germany
Gender
32.3%♀
67.7% male
Age
41.4
average years
Country rank
#2053
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital Trends fans

32.3% are female, 67.7% are male, average age 41.4.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Digital Trends audience in Germany
MetricValue
Female32.3%
Male67.7%
Average age41.4
Estimated audience size3,070,573
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Digital Trends audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4922%
50+23%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Digital Trends audience comes from Germany.

Worldwide audience distribution share by country for Digital Trends
CountryShare
United States15.1%
Italy6.2%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital Trends audience in Germany is strongest.

Fig. 05

Top regions by affinity

Digital Trends fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.36×
02Saarland~40K1.19×
03Mecklenburg-Vorpommern~60K1.06×
04Thüringen~80K1.04×
05Sachsen-Anhalt~80K1.03×
06Hessen~200K0.98×
07Brandenburg~90K0.97×
08Berlin~100K0.96×
09Hamburg~70K0.96×
10Schleswig-Holstein~100K0.94×
11Rheinland-Pfalz~100K0.93×
12Sachsen~100K0.91×
13Niedersachsen~300K0.85×
14Baden-Württemberg~300K0.82×
15Bayern~400K0.79×
16Nordrhein-Westfalen~500K0.74×
Fig. 06

Affinity by region

Affinity by region — Digital Trends, Germany
0.74×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital Trends audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital Trends audience
#·InterestCategoryAffinity×
01DeutschrapMusic & Radio3.02×
02Home InteriorsHome & Garden2.97×
03Healthy foodHealth2.90×
04PonyPets & Animals2.89×
05Home Interior DesignHome & Garden2.86×
06Fitness and figure competitionSports2.82×
07HandmadeHome & Garden2.81×
08Healthy habitsHealth2.75×
09Dog harnessPets & Animals2.65×
10NovelLiterature2.54×
11Dog walkingPets & Animals2.36×
12FRITZ!BoxTechnology & Electronics2.20×
13Live eventsMusic & Radio2.06×
14ImmoScout24Home & Garden2.06×
15Team sportSports2.04×
16HugendubelShopping2.02×
17Netto Marken-DiscountShopping1.78×
18North Rhine-WestphaliaTravel & Leisure1.76×
19CommerzbankBusiness & Career1.64×
20Lieferando.deFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital Trends audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital Trends audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
Need for SecurityCONSERVATISM1.45×
Price SensitivityPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital Trends audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
ExtroversionTHRILL0.81×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital Trends have in Germany?

Digital Trends has an estimated audience of 3,070,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Digital Trends fans?

32.3% of Digital Trends fans are female, 67.7% are male, with an average age of 41.4 years.

03

Which brands do Digital Trends fans like most?

Digital Trends fans show strongest brand affinity for Live events (2.06×), Healthy habits (2.75×), and ImmoScout24 (2.06×) over the country average.

04

Where do Digital Trends fans live in Germany?

Digital Trends fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Digital Trends fans also like?

Beyond Digital Trends itself, the audience over-indexes on Healthy habits (2.75×), ImmoScout24 (2.06×), Home Interior Design (2.86×), and Netto Marken-Discount (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Digital Trends audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Digital Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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