Healthy food Audience in Germany
Healthy food has an estimated audience of 5,249,923 people in Germany. 62.0% are female, 38.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Gil Ofarim, Collectable, Product design.
The average Healthy food fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Gil Ofarim, with strongest over-indexing on Artistic inspiration (2.49× the country average). Demographically, the Healthy food audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Novel
Demographics of Healthy food fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 34.3 |
| Estimated audience size | 5,249,923 |
Audience persona
The typical Healthy food fan in Germany is more female, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,187,930 | 1.03× |
| Bayern | 1,067,620 | 1.27× |
| Baden-Württemberg | 737,115 | 1.03× |
| Berlin | 560,052 | 2.39× |
| Hessen | 539,054 | 1.35× |
| Niedersachsen | 399,308 | 0.78× |
| Rheinland-Pfalz | 265,792 | 1.01× |
| Sachsen | 197,251 | 0.77× |
| Hamburg | 159,698 | 1.35× |
| Schleswig-Holstein | 134,449 | 0.71× |
| Brandenburg | 129,570 | 0.8× |
| Thüringen | 95,759 | 0.72× |
| Sachsen-Anhalt | 89,446 | 0.66× |
| Mecklenburg-Vorpommern | 52,619 | 0.52× |
| Saarland | 47,130 | 0.73× |
| Bremen | 40,151 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.49× | Arts & Culture |
| Progressive rock | 2.98× | Music & Radio |
| Gil Ofarim | 2.18× | Music & Radio |
| Collectable | 1.84× | Kids & Family |
| Product design | 1.85× | Business & Career |
| Picnic | 3.91× | Kids & Family |
| Natural rubber | 2.2× | Cars & Mobility |
| Icon (magazine) | 2.09× | Arts & Culture |
| Mechanic | 1.64× | Cars & Mobility |
| N'Golo Kanté | 4.03× | Sports |
| Gloria | 3.09× | Music & Radio |
| Liberace | 3.66× | Music & Radio |
| Cachorro | 2.1× | Pets & Animals |
| Opposition (politics) | 3.3× | Politics & Society |
| Ipekyol | 2.14× | Shopping |
| Henley shirt | 2.7× | Fashion & Accessoires |
| Janitor | 3.16× | Home & Garden |
| Durban University of Technology | 2.48× | Business & Career |
| Georg Philipp Telemann | 7.81× | Music & Radio |
| Catania | 4.29× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.78 |
| Healthy Lifestyle | BALANCE | 2.68 |
| Sports Activity | POWER | 1.96 |
| DIY Mentality | THRILL | 1.53 |
| Design Affinity | PREMIUM | 1.53 |
| Individualism | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 10.3% |
| Germany | 6.4% |
See Healthy food audiences in other countries
More Novel audiences in Germany
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- The Count of Monte Cristo (878,562)
Frequently asked questions
How many fans does Healthy food have in Germany?
Healthy food has an estimated audience of 5,249,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Healthy food fans?
62.0% of Healthy food fans are female, 38.0% are male, with an average age of 34.3 years.
Which brands do Healthy food fans like most?
Healthy food fans show strongest brand affinity for Artistic inspiration (2.49×), Progressive rock (2.98×), and Gil Ofarim (2.18×) over the country average.
Where do Healthy food fans live in Germany?
Healthy food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,187,930), Bayern (reach 1,067,620), and Baden-Württemberg (reach 737,115). These three regions account for the largest share of the active audience.
What other brands do Healthy food fans also like?
Beyond Healthy food itself, the audience over-indexes on Progressive rock (2.98×), Gil Ofarim (2.18×), Collectable (1.84×), and Product design (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.