Healthy food Audience in Germany
Healthy food has an estimated audience of 5,249,923 people in Germany. 62.0% are female, 38.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local food, Vegetable Gardening, Do it yourself (DIY), Natural foods, Art Collecting.
The average Healthy food fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local food, Vegetable Gardening, Do it yourself (DIY), with strongest over-indexing on Local food (4.18× the country average). Demographically, the Healthy food audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Novel
Demographics of Healthy food fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 34.3 |
| Estimated audience size | 5,249,923 |
Audience persona
The typical Healthy food fan in Germany is more female, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,187,930 | 1.03× |
| Bayern | 1,067,620 | 1.27× |
| Baden-Württemberg | 737,115 | 1.03× |
| Berlin | 560,052 | 2.39× |
| Hessen | 539,054 | 1.35× |
| Niedersachsen | 399,308 | 0.78× |
| Rheinland-Pfalz | 265,792 | 1.01× |
| Sachsen | 197,251 | 0.77× |
| Hamburg | 159,698 | 1.35× |
| Schleswig-Holstein | 134,449 | 0.71× |
| Brandenburg | 129,570 | 0.8× |
| Thüringen | 95,759 | 0.72× |
| Sachsen-Anhalt | 89,446 | 0.66× |
| Mecklenburg-Vorpommern | 52,619 | 0.52× |
| Saarland | 47,130 | 0.73× |
| Bremen | 40,151 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 4.18× | Food & Beverages |
| Vegetable Gardening | 7.65× | Food & Beverages |
| Do it yourself (DIY) | 2.69× | Home & Garden |
| Natural foods | 5.31× | Food & Beverages |
| Art Collecting | 8.91× | Arts & Culture |
| Sustainable clothing | 5.28× | Fashion & Accessoires |
| Gluten-free diet | 5.89× | Food & Beverages |
| Fast casual restaurants | 4.79× | Food & Beverages |
| Organic food | 2.56× | Food & Beverages |
| Organic farming | 2.94× | Food & Beverages |
| Etsy | 2.94× | Fashion & Accessoires |
| Ryanair | 2.2× | Travel & Leisure |
| Gina Tricot | 5.11× | Fashion & Accessoires |
| Art exhibition | 3.19× | Arts & Culture |
| Pet food | 2.37× | Pets & Animals |
| Sports betting | 4.99× | Games |
| Fressnapf | 2.72× | Shopping |
| Veganism | 1.72× | Food & Beverages |
| Livemusic | 2.37× | Music & Radio |
| Recipes | 1.88× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.78 |
| Healthy Lifestyle | BALANCE | 2.68 |
| Sports Activity | POWER | 1.96 |
| DIY Mentality | THRILL | 1.53 |
| Design Affinity | PREMIUM | 1.53 |
| Individualism | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 10.3% |
| Germany | 6.4% |
See Healthy food audiences in other countries
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Frequently asked questions
How many fans does Healthy food have in Germany?
Healthy food has an estimated audience of 5,249,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Healthy food fans?
62.0% of Healthy food fans are female, 38.0% are male, with an average age of 34.3 years.
Which brands do Healthy food fans like most?
Healthy food fans show strongest brand affinity for Local food (4.18×), Vegetable Gardening (7.65×), and Do it yourself (DIY) (2.69×) over the country average.
Where do Healthy food fans live in Germany?
Healthy food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,187,930), Bayern (reach 1,067,620), and Baden-Württemberg (reach 737,115). These three regions account for the largest share of the active audience.
What other brands do Healthy food fans also like?
Beyond Healthy food itself, the audience over-indexes on Vegetable Gardening (7.65×), Do it yourself (DIY) (2.69×), Natural foods (5.31×), and Art Collecting (8.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.