Rascasse Audience Intelligence

Healthy food Audience in Germany

A data profile of the people who buy, follow and care about Healthy food in Germany — modelled from more than twelve digital signal sources. Healthy food has an estimated audience of 5,249,923 people in Germany.

#612among Topic in Germany#23in Health

The average Healthy food fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable clothing, Local food, Do it yourself (DIY), with strongest over-indexing on Sustainable clothing (6.48× the country average).

Demographically, the Healthy food audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Healthy food fan in Germany is more female, around 34.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sustainable clothing.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy food profile in Germany.

Audience size
5.2M
in Germany
Gender
62.0%♀
38.0% male
Age
34.3
average years
Country rank
#982
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy food fans

62.0% are female, 38.0% are male, average age 34.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Healthy food audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age34.3
Estimated audience size5,249,923
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Healthy food audience in Germany
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Healthy food audience comes from Germany.

Worldwide audience distribution share by country for Healthy food
CountryShare
United States18.5%
Japan10.3%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Healthy food fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~600K2.57×
02Hamburg~200K1.31×
03Hessen~500K1.29×
04Bayern~1M1.26×
05Baden-Württemberg~700K1.01×
06Nordrhein-Westfalen~1M0.99×
07Bremen~40K0.97×
08Rheinland-Pfalz~300K0.96×
09Saarland~60K0.88×
10Brandenburg~100K0.83×
11Sachsen~200K0.79×
12Thüringen~100K0.79×
13Niedersachsen~400K0.77×
14Schleswig-Holstein~100K0.75×
15Sachsen-Anhalt~100K0.75×
16Mecklenburg-Vorpommern~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Healthy food, Germany
0.71×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy food audience
#·InterestCategoryAffinity×
01true fruits SmoothiesFood & Beverages25.12×
02Plant-based dietHealth8.57×
03Sustainable clothingFashion & Accessoires6.48×
04Sunday BrunchKids & Family4.97×
05Gluten-free dietFood & Beverages4.96×
06PandoraFashion & Accessoires3.59×
07Local foodFood & Beverages3.53×
08Organic farmingFood & Beverages3.27×
09AerobicsSports3.20×
10EtsyFashion & Accessoires2.76×
11Chihuahua (dog)Pets & Animals2.74×
12HugendubelShopping2.54×
13Organic foodFood & Beverages2.47×
14Do it yourself (DIY)Home & Garden2.26×
15RyanairTravel & Leisure2.21×
16Women's clothingFashion & Accessoires1.95×
17HobbyHome & Garden1.94×
18RecipesFood & Beverages1.84×
19VeganismFood & Beverages1.68×
20IKEAHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy food audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.13×
SustainabilityBALANCE2.77×
Design AffinityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy food audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.71×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy food have in Germany?

Healthy food has an estimated audience of 5,249,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Healthy food fans?

62.0% of Healthy food fans are female, 38.0% are male, with an average age of 34.3 years.

03

Which brands do Healthy food fans like most?

Healthy food fans show strongest brand affinity for Sustainable clothing (6.48×), Local food (3.53×), and Do it yourself (DIY) (2.26×) over the country average.

04

Where do Healthy food fans live in Germany?

Healthy food fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Healthy food fans also like?

Beyond Healthy food itself, the audience over-indexes on Local food (3.53×), Do it yourself (DIY) (2.26×), Plant-based diet (8.57×), and Organic farming (3.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Healthy food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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