Sustainable clothing Audience in Germany

Demographics of Sustainable clothing fans

Audience persona

The typical Sustainable clothing fan in Germany is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Veja Sneakers.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Sustainable clothing audiences in other countries

• Sustainable clothing — United States
• Sustainable clothing — United Kingdom
• Sustainable clothing — France
• Sustainable clothing — Italy
• Sustainable clothing — Spain
• Sustainable clothing — Brazil
• Sustainable clothing — Japan
• Sustainable clothing — South Korea
• Sustainable clothing — India

More Fashion & Accessoires audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Sustainable clothing have in Germany?

Sustainable clothing has an estimated audience of 3,102,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Sustainable clothing fans?

71.7% of Sustainable clothing fans are female, 28.3% are male, with an average age of 35.6 years.

Which brands do Sustainable clothing fans like most?

Sustainable clothing fans show strongest brand affinity for Veja Sneakers (27.89×), Sustainable fashion (13.46×), and Hessnatur (21.95×) over the country average.

Where do Sustainable clothing fans live in Germany?

Sustainable clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,494), Bayern (reach 273,925), and Baden-Württemberg (reach 221,601). These three regions account for the largest share of the active audience.

What other brands do Sustainable clothing fans also like?

Beyond Sustainable clothing itself, the audience over-indexes on Sustainable fashion (13.46×), Hessnatur (21.95×), Hot yoga (17.8×), and Sustainable consumption (21.29×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.