Rascasse Audience Intelligence

Sustainable clothing Audience in Germany

A data profile of the people who buy, follow and care about Sustainable clothing in Germany — modelled from more than twelve digital signal sources. Sustainable clothing has an estimated audience of 3,102,825 people in Germany.

#1248among Topic in Germany#104in Fashion & Accessoires

The average Sustainable clothing fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Veja Sneakers, Hessnatur, Sustainable fashion, with strongest over-indexing on Veja Sneakers (27.89× the country average).

Demographically, the Sustainable clothing audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable clothing fan in Germany is more female, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Veja Sneakers.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable clothing profile in Germany.

Audience size
3.1M
in Germany
Gender
71.7%♀
28.3% male
Age
35.6
average years
Country rank
#2025
Topic in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable clothing fans

71.7% are female, 28.3% are male, average age 35.6.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Sustainable clothing audience in Germany
MetricValue
Female71.7%
Male28.3%
Average age35.6
Estimated audience size3,102,825
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Sustainable clothing audience in Germany
Age bracketShare%
16-1926%
20-2924%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Sustainable clothing audience comes from Germany.

Worldwide audience distribution share by country for Sustainable clothing
CountryShare
Germany16.2%
United States16.2%
United Kingdom11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable clothing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable clothing fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.45×
02Berlin~200K1.18×
03Mecklenburg-Vorpommern~70K1.12×
04Sachsen-Anhalt~80K1.06×
05Thüringen~80K1.06×
06Brandenburg~100K1.02×
07Saarland~40K1.01×
08Hamburg~70K0.99×
09Schleswig-Holstein~100K0.97×
10Sachsen~100K0.93×
11Rheinland-Pfalz~100K0.92×
12Niedersachsen~300K0.83×
13Hessen~200K0.82×
14Baden-Württemberg~300K0.79×
15Bayern~400K0.77×
16Nordrhein-Westfalen~500K0.70×
Fig. 06

Affinity by region

Affinity by region — Sustainable clothing, Germany
0.70×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable clothing audience
#·InterestCategoryAffinity×
01Sahaja YogaSports49.89×
02Isha YogaSports44.94×
03Bhakti yogaSports42.29×
04EverlaneFashion & Accessoires35.22×
05Sustainable businessBusiness & Career27.93×
06Veja SneakersFashion & Accessoires27.89×
07DeerbergShopping27.60×
08HessnaturFashion & Accessoires21.95×
09Maas NaturShopping21.92×
10DillingFashion & Accessoires21.34×
11Sustainable consumptionFood & Beverages21.29×
12Hot yogaSports17.80×
13Iyengar YogaSports17.29×
14ArmedangelsFashion & Accessoires17.14×
15Kundalini yogaHealth15.55×
16Sustainable fashionFashion & Accessoires13.46×
17NightwearFashion & Accessoires11.78×
18Hatha yogaHealth11.74×
19Sustainable designBusiness & Career9.47×
20Healthy foodHealth6.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable clothing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.47×
Design AffinityPREMIUM3.22×
SustainabilityBALANCE2.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable clothing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
PatriotismCONSERVATISM0.58×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable clothing have in Germany?

Sustainable clothing has an estimated audience of 3,102,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sustainable clothing fans?

71.7% of Sustainable clothing fans are female, 28.3% are male, with an average age of 35.6 years.

03

Which brands do Sustainable clothing fans like most?

Sustainable clothing fans show strongest brand affinity for Veja Sneakers (27.89×), Hessnatur (21.95×), and Sustainable fashion (13.46×) over the country average.

04

Where do Sustainable clothing fans live in Germany?

Sustainable clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable clothing fans also like?

Beyond Sustainable clothing itself, the audience over-indexes on Hessnatur (21.95×), Sustainable fashion (13.46×), Hot yoga (17.8×), and Sustainable consumption (21.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sustainable clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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