Everlane Audience in Germany
Everlane has an estimated audience of 330,259 people in Germany. 69.3% are female, 30.7% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Free People, Anthropologie, Health And Beauty, Vegetable Gardening, Banana Republic.
The average Everlane fan in Germany is 30.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Free People, Anthropologie, Health And Beauty, with strongest over-indexing on Free People (24.36× the country average). Demographically, the Everlane audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Everlane fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 30.2 |
| Estimated audience size | 330,259 |
Audience persona
The typical Everlane fan in Germany is more female, around 30.2 years old, with strong Sustainability tendencies and a notable affinity for Free People.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,519 | 0.99× |
| Bayern | 69,855 | 1.32× |
| Baden-Württemberg | 49,072 | 1.09× |
| Berlin | 37,371 | 2.53× |
| Hessen | 34,929 | 1.39× |
| Niedersachsen | 24,938 | 0.78× |
| Rheinland-Pfalz | 14,525 | 0.88× |
| Hamburg | 12,695 | 1.7× |
| Sachsen | 12,483 | 0.77× |
| Schleswig-Holstein | 9,684 | 0.82× |
| Brandenburg | 6,797 | 0.66× |
| Thüringen | 4,521 | 0.54× |
| Sachsen-Anhalt | 3,737 | 0.44× |
| Bremen | 3,086 | 1.09× |
| Mecklenburg-Vorpommern | 2,958 | 0.47× |
| Saarland | 2,205 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Free People | 24.36× | Fashion & Accessoires |
| Anthropologie | 15.66× | Shopping |
| Health And Beauty | 8.11× | Beauty & Wellness |
| Vegetable Gardening | 10.35× | Food & Beverages |
| Banana Republic | 16.05× | Fashion & Accessoires |
| American Eagle Outfitters | 16.08× | Fashion & Accessoires |
| Healthy food | 5.21× | Health |
| Princess Polly | 20.09× | Fashion & Accessoires |
| Harry Potter | 2.13× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Handmade Crafts | 5.17× | Kids & Family |
| BTS | 8.13× | Music & Radio |
| Target Corporation | 8.31× | Shopping |
| Spanx | 29.02× | Fashion & Accessoires |
| Mytheresa.com | 9.39× | Shopping |
| Handmade | 4.15× | Home & Garden |
| Marshalls | 15.27× | Fashion & Accessoires |
| Old Navy | 11.58× | Fashion & Accessoires |
| Baby powder | 5.55× | Kids & Family |
| Diaper bag | 5.58× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 8.52 |
| Design Affinity | PREMIUM | 2.19 |
| Quality Awareness | PREMIUM | 2.16 |
| Early Adopter Mentality | POWER | 1.9 |
| Creativity | OPEN | 1.83 |
| Sports Activity | POWER | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.0% |
| Canada | 6.5% |
| United Kingdom | 5.5% |
See Everlane audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Everlane have in Germany?
Everlane has an estimated audience of 330,259 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Everlane fans?
69.3% of Everlane fans are female, 30.7% are male, with an average age of 30.2 years.
Which brands do Everlane fans like most?
Everlane fans show strongest brand affinity for Free People (24.36×), Anthropologie (15.66×), and Health And Beauty (8.11×) over the country average.
Where do Everlane fans live in Germany?
Everlane fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,519), Bayern (reach 69,855), and Baden-Württemberg (reach 49,072). These three regions account for the largest share of the active audience.
What other brands do Everlane fans also like?
Beyond Everlane itself, the audience over-indexes on Anthropologie (15.66×), Health And Beauty (8.11×), Vegetable Gardening (10.35×), and Banana Republic (16.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Everlane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.