Rascasse Audience Intelligence

Everlane Target Market in Germany

A data profile of the people who buy, follow and care about Everlane in Germany — modelled from more than twelve digital signal sources. Everlane has an estimated audience of 333,898 people in Germany.

#2047among Brand in Germany#761in Fashion & Accessoires

The average Everlane fan in Germany is 30.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Free People, Anthropologie, Health And Beauty, with strongest over-indexing on Free People (24.36× the country average).

Demographically, the Everlane audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Everlane fan in Germany is more female, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Free People.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Everlane profile in Germany.

Audience size
334K
in Germany
Gender
69.3%♀
30.7% male
Age
30.2
average years
Country rank
#16068
Brand in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Everlane

69.3% are female, 30.7% are male, average age 30.2.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Everlane audience in Germany
MetricValue
Female69.3%
Male30.7%
Average age30.2
Estimated audience size333,898
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Everlane audience in Germany
Age bracketShare%
16-1944%
20-2923%
30-3916%
40-4912%
50+5%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Everlane audience comes from Germany.

Worldwide audience distribution share by country for Everlane
CountryShare
United States69.0%
Canada6.3%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Everlane audience in Germany is strongest.

Fig. 05

Top regions by affinity

Everlane customers by region in Germany
#RegionReachAffinity×
01Berlin~30K2.30×
02Hamburg~10K1.63×
03Hessen~30K1.30×
04Bayern~70K1.28×
05Baden-Württemberg~50K1.09×
06Bremen~3K1.06×
07Nordrhein-Westfalen~70K0.96×
08Rheinland-Pfalz~10K0.90×
09Schleswig-Holstein~10K0.88×
10Sachsen~10K0.82×
11Niedersachsen~30K0.81×
12Saarland~3K0.81×
13Brandenburg~8K0.78×
14Thüringen~6K0.75×
15Mecklenburg-Vorpommern~5K0.74×
16Sachsen-Anhalt~6K0.70×
Fig. 06

Affinity by region

Affinity by region — Everlane, Germany
0.70×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Everlane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Everlane audience
#·InterestCategoryAffinity×
01SpanxFashion & Accessoires29.02×
02Free PeopleFashion & Accessoires24.36×
03Princess PollyFashion & Accessoires20.09×
04American Eagle OutfittersFashion & Accessoires16.08×
05Banana RepublicFashion & Accessoires16.05×
06AnthropologieShopping15.66×
07MarshallsFashion & Accessoires15.27×
08Old NavyFashion & Accessoires11.58×
09Vegetable GardeningFood & Beverages10.35×
10Mytheresa.comShopping9.39×
11Target CorporationShopping8.31×
12BTSMusic & Radio8.13×
13Health And BeautyBeauty & Wellness8.11×
14Diaper bagKids & Family5.58×
15Baby powderKids & Family5.55×
16Healthy foodHealth5.21×
17Handmade CraftsKids & Family5.17×
18HandmadeHome & Garden4.15×
19Harry PotterMovies & TV2.13×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Everlane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Everlane audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.71×
Design AffinityPREMIUM1.58×
CreativityOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Everlane audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.48×
Risk AppetiteTHRILL0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Everlane's target market in Germany?

Everlane's target market in Germany covers an estimated 333,898 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Everlane customers?

69.3% of the Everlane audience are female, 30.7% are male, with an average age of 30.2 years.

03

Which brands do Everlane fans like most?

Everlane fans show strongest brand affinity for Free People (24.36×), Anthropologie (15.66×), and Health And Beauty (8.11×) over the country average.

04

Where do Everlane fans live in Germany?

Everlane fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Everlane fans also like?

Beyond Everlane itself, the audience over-indexes on Anthropologie (15.66×), Health And Beauty (8.11×), Vegetable Gardening (10.35×), and Banana Republic (16.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Everlane audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Everlane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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