Rascasse Audience Intelligence

Princess Polly Target Market in Germany

A data profile of the people who buy, follow and care about Princess Polly in Germany — modelled from more than twelve digital signal sources. Princess Polly has an estimated audience of 343,468 people in Germany.

#90among Video game in Germany#2004among Brand in Germany#743in Fashion & Accessoires

The average Princess Polly fan in Germany is 25.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Food, Food and drink, with strongest over-indexing on FC Bayern Munich (2.75× the country average).

Demographically, the Princess Polly audience skews more female with an average age of 25.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Princess Polly fan in Germany is more female, around 25.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for FC Bayern Munich.

Category: Fashion & Accessoires · Type: Brand · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Princess Polly profile in Germany.

Audience size
343K
in Germany
Gender
70.8%♀
29.2% male
Age
25.8
average years
Country rank
#15738
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Princess Polly

70.8% are female, 29.2% are male, average age 25.8.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Princess Polly audience in Germany
MetricValue
Female70.8%
Male29.2%
Average age25.8
Estimated audience size343,468
Fig. 03

Age distribution

Ø 25.8
average years
Age distribution of the Princess Polly audience in Germany
Age bracketShare%
16-1961%
20-2921%
30-3910%
40-496%
50+2%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Princess Polly audience comes from Germany.

Worldwide audience distribution share by country for Princess Polly
CountryShare
United States52.6%
Australia16.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Princess Polly audience in Germany is strongest.

Fig. 05

Top regions by affinity

Princess Polly customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.30×
02Hamburg~9K1.23×
03Hessen~30K1.22×
04Baden-Württemberg~50K1.18×
05Berlin~20K1.18×
06Rheinland-Pfalz~20K1.08×
07Schleswig-Holstein~10K1.03×
08Nordrhein-Westfalen~70K1.00×
09Brandenburg~10K1.00×
10Niedersachsen~30K0.96×
11Bremen~3K0.92×
12Saarland~4K0.86×
13Thüringen~7K0.84×
14Mecklenburg-Vorpommern~5K0.84×
15Sachsen~10K0.83×
16Sachsen-Anhalt~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Princess Polly, Germany
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Princess Polly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Princess Polly audience
#·InterestCategoryAffinity×
01Rugby leagueSports6.85×
02Rhythm and blues musicMusic & Radio3.45×
03CHECK24Business & Career3.41×
04H&MShopping3.21×
05Electronic musicMusic & Radio2.91×
06IKEAHome & Garden2.89×
07SpotifyInternet & Social Media2.85×
08VeganismFood & Beverages2.79×
09FC Bayern MunichSports2.75×
10AldiShopping2.62×
11BundesligaSports2.58×
12FoodFood & Beverages2.41×
13PetsPets & Animals2.39×
14SportsSports2.33×
15VehiclesCars & Mobility2.33×
16Arts and musicArts & Culture2.30×
17Food and drinkFood & Beverages2.23×
18MusicBusiness & Career2.15×
19MoviesMovies & TV2.12×
20Consumer electronicsTechnology & Electronics2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Princess Polly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Princess Polly audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.31×
Design AffinityPREMIUM2.11×
Pet OwnershipJOY2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Princess Polly audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Convenience OrientationPREMIUM0.94×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Princess Polly's target market in Germany?

Princess Polly's target market in Germany covers an estimated 343,468 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Princess Polly customers?

70.8% of the Princess Polly audience are female, 29.2% are male, with an average age of 25.8 years.

03

Which brands do Princess Polly fans like most?

Princess Polly fans show strongest brand affinity for FC Bayern Munich (2.75×), Food (2.41×), and Food and drink (2.23×) over the country average.

04

Where do Princess Polly fans live in Germany?

Princess Polly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Princess Polly fans also like?

Beyond Princess Polly itself, the audience over-indexes on Food (2.41×), Food and drink (2.23×), Arts and music (2.3×), and Sports (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Princess Polly audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Princess Polly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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