A data profile of the people who buy, follow and care about Rhythm and blues music in Germany — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 11,588,590 people in Germany.
The average Rhythm and blues music fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scooby-Doo, Ina Müller, BTS, with strongest over-indexing on Scooby-Doo (1.66× the country average).
Demographically, the Rhythm and blues music audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rhythm and blues music fan in Germany is balanced, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Rhythm and blues music profile in Germany.
51.5% are female, 48.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.1 |
| Estimated audience size | 11,588,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Rhythm and blues music audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~1M | 1.28× | |
| 02 | Berlin | ~600K | 1.22× | |
| 03 | Nordrhein-Westfalen | ~3M | 1.10× | |
| 04 | Baden-Württemberg | ~1.5M | 1.10× | |
| 05 | Hamburg | ~300K | 1.04× | |
| 06 | Bremen | ~100K | 1.04× | |
| 07 | Niedersachsen | ~1M | 1.03× | |
| 08 | Rheinland-Pfalz | ~600K | 1.03× | |
| 09 | Bayern | ~2M | 1.00× | |
| 10 | Schleswig-Holstein | ~400K | 0.98× | |
| 11 | Saarland | ~100K | 0.96× | |
| 12 | Brandenburg | ~300K | 0.95× | |
| 13 | Sachsen | ~500K | 0.93× | |
| 14 | Mecklenburg-Vorpommern | ~200K | 0.92× | |
| 15 | Thüringen | ~300K | 0.91× | |
| 16 | Sachsen-Anhalt | ~300K | 0.88× |
The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lloyd (singer) | Music & Radio | 2.57× | ||
| 02 | Siddhartha (novel) | Literature | 2.08× | ||
| 03 | Ed O'Neill | Movies & TV | 1.99× | ||
| 04 | Master of Arts | Business & Career | 1.97× | ||
| 05 | Ariel Winter | Movies & TV | 1.87× | ||
| 06 | Saturday Night Fever (musical) | Music & Radio | 1.84× | ||
| 07 | Corrosion of Conformity | Music & Radio | 1.82× | ||
| 08 | Michelle Monaghan | Movies & TV | 1.79× | ||
| 09 | IU (singer) | Music & Radio | 1.77× | ||
| 10 | Independent music | Music & Radio | 1.70× | ||
| 11 | APEX | Music & Radio | 1.67× | ||
| 12 | Scooby-Doo | Movies & TV | 1.66× | ||
| 13 | Somalia national football team | Sports | 1.65× | ||
| 14 | BTS | Music & Radio | 1.64× | ||
| 15 | Liza Minnelli | Music & Radio | 1.58× | ||
| 16 | Allkpop | Music & Radio | 1.56× | ||
| 17 | Ina Müller | Movies & TV | 1.55× | ||
| 18 | Hostelling International | Travel & Leisure | 1.54× | ||
| 19 | Tobey Maguire | Movies & TV | 1.54× | ||
| 20 | Fairy Tail | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.01× | |
| Pet Ownership | JOY | 0.98× | |
| Creativity | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.77× | |
| Career Orientation | POWER | 0.78× |
Rhythm and blues music has an estimated audience of 11,588,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.5% of Rhythm and blues music fans are female, 48.5% are male, with an average age of 37.1 years.
Rhythm and blues music fans show strongest brand affinity for Scooby-Doo (1.66×), Ina Müller (1.55×), and BTS (1.64×) over the country average.
Rhythm and blues music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Rhythm and blues music itself, the audience over-indexes on Ina Müller (1.55×), BTS (1.64×), Master of Arts (1.97×), and Independent music (1.7×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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