Rhythm and blues music Audience in Germany
Rhythm and blues music has an estimated audience of 11,588,590 people in Germany. 51.5% are female, 48.5% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, BTS, Independent music, Master of Arts, Michelle Monaghan.
The average Rhythm and blues music fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, BTS, Independent music, with strongest over-indexing on Scooby-Doo (1.66× the country average). Demographically, the Rhythm and blues music audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rhythm and blues music fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.1 |
| Estimated audience size | 11,588,590 |
Audience persona
The typical Rhythm and blues music fan in Germany is balanced, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,898,235 | 1.14× |
| Bayern | 1,847,850 | 0.99× |
| Baden-Württemberg | 1,783,661 | 1.13× |
| Hessen | 1,218,725 | 1.38× |
| Niedersachsen | 1,163,313 | 1.03× |
| Berlin | 670,167 | 1.29× |
| Rheinland-Pfalz | 578,451 | 1× |
| Sachsen | 490,537 | 0.86× |
| Schleswig-Holstein | 403,055 | 0.97× |
| Brandenburg | 337,182 | 0.94× |
| Hamburg | 287,328 | 1.1× |
| Thüringen | 226,862 | 0.77× |
| Sachsen-Anhalt | 199,831 | 0.67× |
| Mecklenburg-Vorpommern | 171,247 | 0.77× |
| Saarland | 120,957 | 0.85× |
| Bremen | 109,907 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 1.66× | Movies & TV |
| BTS | 1.64× | Music & Radio |
| Independent music | 1.7× | Music & Radio |
| Master of Arts | 1.97× | Business & Career |
| Michelle Monaghan | 1.79× | Movies & TV |
| Ariel Winter | 1.87× | Movies & TV |
| Corrosion of Conformity | 1.82× | Music & Radio |
| IU (singer) | 1.77× | Music & Radio |
| Saturday Night Fever (musical) | 1.84× | Music & Radio |
| Fairy Tail | 1.52× | Literature |
| Lloyd (singer) | 2.57× | Music & Radio |
| Somalia national football team | 1.65× | Sports |
| Hostelling International | 1.54× | Travel & Leisure |
| Korean pop idol | 1.59× | Movies & TV |
| Ed O'Neill | 1.99× | Movies & TV |
| Allkpop | 1.56× | Music & Radio |
| Liza Minnelli | 1.58× | Music & Radio |
| Tobey Maguire | 1.54× | Movies & TV |
| Bonnie and Clyde (film) | 1.58× | Movies & TV |
| Teyana Taylor | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.13 |
| Sports Activity | POWER | 1.09 |
| Indulgence | JOY | 1.01 |
| Extroversion | THRILL | 0.99 |
| Mindfulness | BALANCE | 0.96 |
| Travelling | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
See Rhythm and blues music audiences in other countries
- Rhythm and blues music — United States
- Rhythm and blues music — United Kingdom
- Rhythm and blues music — France
- Rhythm and blues music — Italy
- Rhythm and blues music — Spain
- Rhythm and blues music — Brazil
- Rhythm and blues music — Japan
- Rhythm and blues music — South Korea
- Rhythm and blues music — India
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- House music (10,708,694)
Frequently asked questions
How many fans does Rhythm and blues music have in Germany?
Rhythm and blues music has an estimated audience of 11,588,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rhythm and blues music fans?
51.5% of Rhythm and blues music fans are female, 48.5% are male, with an average age of 37.1 years.
Which brands do Rhythm and blues music fans like most?
Rhythm and blues music fans show strongest brand affinity for Scooby-Doo (1.66×), BTS (1.64×), and Independent music (1.7×) over the country average.
Where do Rhythm and blues music fans live in Germany?
Rhythm and blues music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,898,235), Bayern (reach 1,847,850), and Baden-Württemberg (reach 1,783,661). These three regions account for the largest share of the active audience.
What other brands do Rhythm and blues music fans also like?
Beyond Rhythm and blues music itself, the audience over-indexes on BTS (1.64×), Independent music (1.7×), Master of Arts (1.97×), and Michelle Monaghan (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.