Rascasse Audience Intelligence

Rhythm and blues music Audience in Germany

A data profile of the people who buy, follow and care about Rhythm and blues music in Germany — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 11,588,590 people in Germany.

The average Rhythm and blues music fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Ina Müller, BTS, with strongest over-indexing on Scooby-Doo (1.66× the country average).

Demographically, the Rhythm and blues music audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rhythm and blues music fan in Germany is balanced, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhythm and blues music profile in Germany.

Audience size
11.6M
in Germany
Gender
51.5%
48.5% male
Age
37.1
average years
Country rank
#239
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhythm and blues music fans

51.5% are female, 48.5% are male, average age 37.1.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Rhythm and blues music audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age37.1
Estimated audience size11,588,590
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Rhythm and blues music audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Rhythm and blues music audience comes from Germany.

Worldwide audience distribution share by country for Rhythm and blues music
CountryShare
United States24.9%
Brazil5.1%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhythm and blues music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rhythm and blues music fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1M1.28×
02Berlin~600K1.22×
03Nordrhein-Westfalen~3M1.10×
04Baden-Württemberg~1.5M1.10×
05Hamburg~300K1.04×
06Bremen~100K1.04×
07Niedersachsen~1M1.03×
08Rheinland-Pfalz~600K1.03×
09Bayern~2M1.00×
10Schleswig-Holstein~400K0.98×
11Saarland~100K0.96×
12Brandenburg~300K0.95×
13Sachsen~500K0.93×
14Mecklenburg-Vorpommern~200K0.92×
15Thüringen~300K0.91×
16Sachsen-Anhalt~300K0.88×
Fig. 06

Affinity by region

Affinity by region — Rhythm and blues music, Germany
0.88×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhythm and blues music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhythm and blues music audience
#·InterestCategoryAffinity×
01Lloyd (singer)Music & Radio2.57×
02Siddhartha (novel)Literature2.08×
03Ed O'NeillMovies & TV1.99×
04Master of ArtsBusiness & Career1.97×
05Ariel WinterMovies & TV1.87×
06Saturday Night Fever (musical)Music & Radio1.84×
07Corrosion of ConformityMusic & Radio1.82×
08Michelle MonaghanMovies & TV1.79×
09IU (singer)Music & Radio1.77×
10Independent musicMusic & Radio1.70×
11APEXMusic & Radio1.67×
12Scooby-DooMovies & TV1.66×
13Somalia national football teamSports1.65×
14BTSMusic & Radio1.64×
15Liza MinnelliMusic & Radio1.58×
16AllkpopMusic & Radio1.56×
17Ina MüllerMovies & TV1.55×
18Hostelling InternationalTravel & Leisure1.54×
19Tobey MaguireMovies & TV1.54×
20Fairy TailLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhythm and blues music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Rhythm and blues music audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
Pet OwnershipJOY0.98×
CreativityOPEN0.97×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Rhythm and blues music audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
Risk AppetiteTHRILL0.77×
Career OrientationPOWER0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Rhythm and blues music have in Germany?

Rhythm and blues music has an estimated audience of 11,588,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rhythm and blues music fans?

51.5% of Rhythm and blues music fans are female, 48.5% are male, with an average age of 37.1 years.

03

Which brands do Rhythm and blues music fans like most?

Rhythm and blues music fans show strongest brand affinity for Scooby-Doo (1.66×), Ina Müller (1.55×), and BTS (1.64×) over the country average.

04

Where do Rhythm and blues music fans live in Germany?

Rhythm and blues music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rhythm and blues music fans also like?

Beyond Rhythm and blues music itself, the audience over-indexes on Ina Müller (1.55×), BTS (1.64×), Master of Arts (1.97×), and Independent music (1.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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