Allkpop Audience in Germany
Allkpop has an estimated audience of 600,339 people in Germany. 64.2% are female, 35.8% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: BTS, Labubu, BLACKPINK, Yahoo!ショッピング, B.I.
The average Allkpop fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include BTS, Labubu, BLACKPINK, with strongest over-indexing on BTS (38.37× the country average). Demographically, the Allkpop audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Allkpop fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 29.0 |
| Estimated audience size | 600,339 |
Audience persona
The typical Allkpop fan in Germany is more female, around 29.0 years old, with strong Individualism tendencies and a notable affinity for BTS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,996 | 1.51× |
| Baden-Württemberg | 82,107 | 1× |
| Bayern | 70,606 | 0.73× |
| Hessen | 63,714 | 1.39× |
| Sachsen | 43,793 | 1.49× |
| Rheinland-Pfalz | 43,294 | 1.44× |
| Niedersachsen | 40,372 | 0.69× |
| Berlin | 39,775 | 1.48× |
| Brandenburg | 16,957 | 0.91× |
| Hamburg | 15,048 | 1.11× |
| Sachsen-Anhalt | 13,880 | 0.89× |
| Schleswig-Holstein | 13,572 | 0.63× |
| Mecklenburg-Vorpommern | 9,179 | 0.8× |
| Thüringen | 7,244 | 0.47× |
| Bremen | 4,930 | 0.96× |
| Saarland | 3,602 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 38.37× | Music & Radio |
| Labubu | 17.25× | Kids & Family |
| BLACKPINK | 22.54× | Music & Radio |
| Yahoo!ショッピング | 7.72× | |
| B.I | 21.17× | Music & Radio |
| IU (singer) | 28.71× | Music & Radio |
| Enhypen | 29.7× | Music & Radio |
| Jackie Chan | 19.71× | Movies & TV |
| Gong Yoo | 37.11× | Movies & TV |
| Korean movies | 36.6× | Movies & TV |
| Like button | 16.3× | Internet & Social Media |
| Song Hye-kyo | 37.7× | Fashion & Accessoires |
| Korean pop idol | 19.14× | Movies & TV |
| K-Dramas | 40.98× | Movies & TV |
| Tumblr | 9.49× | Internet & Social Media |
| Personalised Gifts | 9.14× | Home & Garden |
| Red Velvet (band) | 27.34× | Music & Radio |
| K-pop | 8.21× | Music & Radio |
| JYP Entertainment | 25.16× | Movies & TV |
| KPop Demon Hunters | 5.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 3.42 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Travelling | THRILL | 1.54 |
| Sustainability | BALANCE | 1.27 |
| Luxury Orientation | PREMIUM | 1.17 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Indonesia | 15.1% |
| Philippines | 6.1% |
See Allkpop audiences in other countries
More Music & Radio audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Allkpop have in Germany?
Allkpop has an estimated audience of 600,339 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Allkpop fans?
64.2% of Allkpop fans are female, 35.8% are male, with an average age of 29.0 years.
Which brands do Allkpop fans like most?
Allkpop fans show strongest brand affinity for BTS (38.37×), Labubu (17.25×), and BLACKPINK (22.54×) over the country average.
Where do Allkpop fans live in Germany?
Allkpop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,996), Baden-Württemberg (reach 82,107), and Bayern (reach 70,606). These three regions account for the largest share of the active audience.
What other brands do Allkpop fans also like?
Beyond Allkpop itself, the audience over-indexes on Labubu (17.25×), BLACKPINK (22.54×), Yahoo!ショッピング (7.72×), and B.I (21.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Allkpop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.