Rascasse Audience Intelligence

Red Velvet (band) Audience in Germany

A data profile of the people who buy, follow and care about Red Velvet (band) in Germany — modelled from more than twelve digital signal sources. Red Velvet (band) has an estimated audience of 261,912 people in Germany.

#253among Band in Germany#4137among Person in Germany#2439in Music & Radio

The average Red Velvet (band) fan in Germany is 29.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Entertainment, BTS, with strongest over-indexing on Food and drink (2.8× the country average).

Demographically, the Red Velvet (band) audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Red Velvet (band) fan in Germany is more female, around 29.5 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Velvet (band) profile in Germany.

Audience size
262K
in Germany
Gender
64.7%♀
35.3% male
Age
29.5
average years
Country rank
#19059
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Red Velvet (band) fans

64.7% are female, 35.3% are male, average age 29.5.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Red Velvet (band) audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age29.5
Estimated audience size261,912
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Red Velvet (band) audience in Germany
Age bracketShare%
16-1950%
20-2920%
30-3912%
40-4910%
50+7%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Red Velvet (band) audience comes from Germany.

Worldwide audience distribution share by country for Red Velvet (band)
CountryShare
Japan20.1%
South Africa10.2%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Velvet (band) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Red Velvet (band) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.14×
02Hessen~20K1.13×
03Berlin~10K1.13×
04Hamburg~7K1.10×
05Rheinland-Pfalz~10K1.08×
06Nordrhein-Westfalen~60K1.07×
07Baden-Württemberg~40K1.07×
08Sachsen~10K1.05×
09Saarland~3K0.99×
10Bremen~2K0.97×
11Niedersachsen~20K0.92×
12Brandenburg~7K0.91×
13Thüringen~6K0.91×
14Schleswig-Holstein~8K0.89×
15Sachsen-Anhalt~6K0.85×
16Mecklenburg-Vorpommern~4K0.84×
Fig. 06

Affinity by region

Affinity by region — Red Velvet (band), Germany
0.84×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Velvet (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Velvet (band) audience
#·InterestCategoryAffinity×
01KoreaTravel & Leisure13.28×
02BTSMusic & Radio11.73×
03SeoulTravel & Leisure7.82×
04South KoreaTravel & Leisure6.66×
05CHECK24Business & Career3.93×
06Heavy metal musicMusic & Radio3.91×
07HobbyHome & Garden3.91×
08FlowerHome & Garden3.90×
09Real Madrid C.F.Sports3.89×
10WhatsAppInternet & Social Media3.50×
11H&MShopping3.46×
12Food and drinkFood & Beverages2.80×
13Live eventsMusic & Radio2.70×
14ReadingLiterature2.68×
15EntertainmentMovies & TV2.66×
16MusicBusiness & Career2.54×
17Consumer electronicsTechnology & Electronics2.51×
18GamesGames2.51×
19SportsSports2.49×
20FoodFood & Beverages2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Velvet (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Velvet (band) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.33×
Healthy LifestyleBALANCE2.01×
Luxury OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Velvet (band) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Family OrientationCONSERVATISM0.66×
Career OrientationPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Red Velvet (band) have in Germany?

Red Velvet (band) has an estimated audience of 261,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Red Velvet (band) fans?

64.7% of Red Velvet (band) fans are female, 35.3% are male, with an average age of 29.5 years.

03

Which brands do Red Velvet (band) fans like most?

Red Velvet (band) fans show strongest brand affinity for Food and drink (2.8×), Entertainment (2.66×), and BTS (11.73×) over the country average.

04

Where do Red Velvet (band) fans live in Germany?

Red Velvet (band) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Red Velvet (band) fans also like?

Beyond Red Velvet (band) itself, the audience over-indexes on Entertainment (2.66×), BTS (11.73×), Seoul (7.82×), and Korea (13.28×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Red Velvet (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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