Seoul Audience in Germany
Seoul has an estimated audience of 4,046,783 people in Germany. 48.5% are female, 51.5% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Korean drama, Hyundai, Tagesschau, REWE.
The average Seoul fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Korean drama, Hyundai, with strongest over-indexing on Western Union (7.58× the country average). Demographically, the Seoul audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Seoul fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 37.4 |
| Estimated audience size | 4,046,783 |
Audience persona
The typical Seoul fan in Germany is balanced, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 985,387 | 1.11× |
| Bayern | 786,275 | 1.21× |
| Baden-Württemberg | 640,196 | 1.16× |
| Hessen | 432,364 | 1.4× |
| Niedersachsen | 364,569 | 0.93× |
| Berlin | 263,986 | 1.46× |
| Rheinland-Pfalz | 202,113 | 1× |
| Sachsen | 161,173 | 0.81× |
| Schleswig-Holstein | 128,810 | 0.89× |
| Hamburg | 125,210 | 1.37× |
| Brandenburg | 98,259 | 0.78× |
| Thüringen | 75,252 | 0.73× |
| Sachsen-Anhalt | 71,816 | 0.68× |
| Mecklenburg-Vorpommern | 47,833 | 0.62× |
| Saarland | 40,317 | 0.81× |
| Bremen | 35,920 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.58× | Business & Career |
| Korean drama | 7.87× | Movies & TV |
| Hyundai | 3.71× | Cars & Mobility |
| Tagesschau | 1.67× | Movies & TV |
| REWE | 1.86× | Shopping |
| Netto Marken-Discount | 1.9× | Shopping |
| Pets | 1.53× | Pets & Animals |
| Gong Yoo | 15.47× | Movies & TV |
| Maine Coon | 3.71× | Pets & Animals |
| Satire | 3.51× | Literature |
| Used car | 2.39× | Cars & Mobility |
| AutoScout24 | 1.91× | Cars & Mobility |
| Headphones | 4.23× | Technology & Electronics |
| Transfermarkt | 2.17× | Sports |
| Automobiles | 1.61× | Cars & Mobility |
| Aldi | 1.7× | Shopping |
| Vacations | 2.04× | Travel & Leisure |
| Tesla Motors | 2.98× | Cars & Mobility |
| Samsung | 2.15× | Technology & Electronics |
| Automobile repair shop | 3.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
| DIY Mentality | THRILL | 1.08 |
| Sports Activity | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.8% |
| Japan | 13.3% |
| United States | 8.8% |
See Seoul audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Seoul have in Germany?
Seoul has an estimated audience of 4,046,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seoul fans?
48.5% of Seoul fans are female, 51.5% are male, with an average age of 37.4 years.
Which brands do Seoul fans like most?
Seoul fans show strongest brand affinity for Western Union (7.58×), Korean drama (7.87×), and Hyundai (3.71×) over the country average.
Where do Seoul fans live in Germany?
Seoul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 985,387), Bayern (reach 786,275), and Baden-Württemberg (reach 640,196). These three regions account for the largest share of the active audience.
What other brands do Seoul fans also like?
Beyond Seoul itself, the audience over-indexes on Korean drama (7.87×), Hyundai (3.71×), Tagesschau (1.67×), and REWE (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.