Rascasse Audience Intelligence

Seoul Audience in Germany

A data profile of the people who buy, follow and care about Seoul in Germany — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 4,046,783 people in Germany.

#20among City in Germany#76among POI in Germany#118in Travel & Leisure

The average Seoul fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, Western Union, Netto Marken-Discount, with strongest over-indexing on Esso (3.94× the country average).

Demographically, the Seoul audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Seoul fan in Germany is balanced, around 37.4 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seoul profile in Germany.

Audience size
4M
in Germany
Gender
48.5%♀
51.5% male
Age
37.4
average years
Country rank
#1452
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seoul fans

48.5% are female, 51.5% are male, average age 37.4.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Seoul audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age37.4
Estimated audience size4,046,783
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Seoul audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Seoul audience comes from Germany.

Worldwide audience distribution share by country for Seoul
CountryShare
China19.8%
Japan13.3%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seoul audience in Germany is strongest.

Fig. 05

Top regions by affinity

Seoul fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.37×
02Berlin~200K1.37×
03Hamburg~100K1.33×
04Bayern~800K1.18×
05Baden-Württemberg~600K1.15×
06Nordrhein-Westfalen~1M1.09×
07Bremen~40K1.05×
08Rheinland-Pfalz~200K1.00×
09Niedersachsen~400K0.93×
10Schleswig-Holstein~100K0.90×
11Saarland~40K0.89×
12Sachsen~200K0.82×
13Brandenburg~100K0.80×
14Thüringen~80K0.76×
15Sachsen-Anhalt~80K0.73×
16Mecklenburg-Vorpommern~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Seoul, Germany
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seoul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seoul audience
#·InterestCategoryAffinity×
01Gong YooMovies & TV11.10×
02Korean dramaMovies & TV5.61×
03Western UnionBusiness & Career4.07×
04EssoCars & Mobility3.94×
05Automobile repair shopCars & Mobility3.43×
06HyundaiCars & Mobility3.21×
07Tesla MotorsCars & Mobility2.75×
08Electric guitarMusic & Radio2.68×
09PeugeotCars & Mobility2.64×
10In aller FreundschaftMovies & TV2.51×
11Used carCars & Mobility2.34×
12Musical instrumentMusic & Radio2.31×
13Netto Marken-DiscountShopping2.10×
14Aral AGCars & Mobility2.07×
15Solar energyHome & Garden2.04×
16SamsungTechnology & Electronics1.95×
17AutoScout24Cars & Mobility1.94×
18SparkasseBusiness & Career1.81×
19KauflandShopping1.64×
20TransfermarktSports1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seoul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seoul audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
PatriotismCONSERVATISM1.25×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seoul audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.74×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seoul have in Germany?

Seoul has an estimated audience of 4,046,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Seoul fans?

48.5% of Seoul fans are female, 51.5% are male, with an average age of 37.4 years.

03

Which brands do Seoul fans like most?

Seoul fans show strongest brand affinity for Esso (3.94×), Western Union (4.07×), and Netto Marken-Discount (2.1×) over the country average.

04

Where do Seoul fans live in Germany?

Seoul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Seoul fans also like?

Beyond Seoul itself, the audience over-indexes on Western Union (4.07×), Netto Marken-Discount (2.1×), Hyundai (3.21×), and AutoScout24 (1.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Seoul audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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