A data profile of the people who buy, follow and care about Seoul in France — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 3,158,815 people in France.
The average Seoul fan in France is 35.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (178.19× the country average).
Demographically, the Seoul audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Seoul fan in France is balanced, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Seoul profile in France.
53.3% are female, 46.7% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 35.3 |
| Estimated audience size | 3,158,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 15% | |
| 50+ | 17% |
of the worldwide Seoul audience comes from France.
| Country | Share |
|---|---|
| China | 19.8% |
| Japan | 13.3% |
| United States | 8.8% |
Where the Seoul audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.48× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.20× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.16× | |
| 04 | Occitanie | ~300K | 1.11× | |
| 05 | Grand Est | ~300K | 1.06× | |
| 06 | Nouvelle-Aquitaine | ~300K | 1.01× | |
| 07 | Hauts-de-France | ~300K | 0.94× | |
| 08 | Pays de la Loire | ~200K | 0.89× | |
| 09 | Corsica | ~10K | 0.89× | |
| 10 | Normandy | ~100K | 0.85× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.84× | |
| 12 | Brittany | ~100K | 0.83× | |
| 13 | Centre-Val de Loire | ~100K | 0.82× |
The strongest cross-interests of the Seoul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 178.63× | ||
| 02 | Love & Sex | Kids & Family | 178.19× | ||
| 03 | Christmas Gift | Kids & Family | 37.80× | ||
| 04 | Plants vs. Zombies | Games | 36.07× | ||
| 05 | Marvel Universe | Games | 30.22× | ||
| 06 | Christmas tree | Kids & Family | 22.84× | ||
| 07 | Girl power | Politics & Society | 15.70× | ||
| 08 | Photovoltaic system | Home & Garden | 13.35× | ||
| 09 | Broadcasting of sports events | Movies & TV | 10.98× | ||
| 10 | Dentistry | Business & Career | 8.66× | ||
| 11 | Zoom lens | Technology & Electronics | 7.69× | ||
| 12 | Kitchen garden | Home & Garden | 7.21× | ||
| 13 | Sustainable products | Politics & Society | 5.83× | ||
| 14 | K-pop | Music & Radio | 3.64× | ||
| 15 | Breaking news | Movies & TV | 2.78× | ||
| 16 | BlaBlaCar | Cars & Mobility | 2.77× | ||
| 17 | Midi Libre | News | 2.37× | ||
| 18 | Germany | Travel & Leisure | 2.32× | ||
| 19 | La Banque postale | Business & Career | 1.78× | ||
| 20 | Harry Potter | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.71× | |
| Mindfulness | BALANCE | 1.64× | |
| Sustainability | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Community Orientation | OPEN | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Seoul has an estimated audience of 3,158,815 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.3% of Seoul fans are female, 46.7% are male, with an average age of 35.3 years.
Seoul fans show strongest brand affinity for Love & Sex (178.19×), Christmas Gift (37.8×), and Christmas tree (22.84×) over the country average.
Seoul fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Seoul itself, the audience over-indexes on Christmas Gift (37.8×), Christmas tree (22.84×), Broadcasting of sports events (10.98×), and Girl power (15.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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