A data profile of the people who buy, follow and care about Seoul in India — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 4,395,289 people in India.
Seoul has an estimated audience of 4,395,289 people in India. 28.6% are female, 71.4% are male, average age 31.3. Top brand affinities: IU (singer), Korean drama, Superman, Harry Potter, Allkpop.
Top brand affinities include IU (singer), Korean drama, Superman, with strongest over-indexing on IU (singer) (12.46× the country average).
Demographically, the Seoul audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Seoul fan in India is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for IU (singer).
The key figures that characterise the Seoul profile in India.
28.6% are female, 71.4% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 31.3 |
| Estimated audience size | 4,395,289 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Seoul audience comes from India.
| Country | Share |
|---|---|
| China | 19.8% |
| Japan | 13.3% |
| United States | 8.8% |
The strongest cross-interests of the Seoul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IU (singer) | Music & Radio | 12.46× | ||
| 02 | Soompi | Internet & Social Media | 12.11× | ||
| 03 | Red Velvet (band) | Music & Radio | 11.36× | ||
| 04 | Allkpop | Music & Radio | 10.30× | ||
| 05 | Lee Jong-suk | Movies & TV | 8.11× | ||
| 06 | Lee Min-ho | Fashion & Accessoires | 8.08× | ||
| 07 | Korean drama | Movies & TV | 7.75× | ||
| 08 | Webtoon | Internet & Social Media | 6.48× | ||
| 09 | Tokyo | Travel & Leisure | 5.98× | ||
| 10 | Seafood | Food & Beverages | 3.24× | ||
| 11 | One Piece | Movies & TV | 2.95× | ||
| 12 | Superman | Movies & TV | 2.07× | ||
| 13 | Harry Potter | Movies & TV | 2.07× | ||
| 14 | True Detective | Movies & TV | 2.06× | ||
| 15 | Hobby | Home & Garden | 1.99× | ||
| 16 | Career development | Business & Career | 1.92× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.91× | ||
| 18 | Handmade jewelry | Fashion & Accessoires | 1.80× | ||
| 19 | Stranger Things | Movies & TV | 1.67× | ||
| 20 | Game of Thrones | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Sustainability | BALANCE | 1.47× | |
| DIY Mentality | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.41× | |
| Family Orientation | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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