A data profile of the people who buy, follow and care about Seoul in Italy — modelled from more than twelve digital signal sources. Seoul has an estimated audience of 3,799,243 people in Italy.
Seoul has an estimated audience of 3,799,243 people in Italy. 48.1% are female, 51.9% are male, average age 38.6. Top brand affinities: Korean drama, Hyundai, Hello Kitty, Robert Redford, Harry Potter.
Top brand affinities include Korean drama, Hyundai, Hello Kitty, with strongest over-indexing on Korean drama (7.69× the country average).
Demographically, the Seoul audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Seoul fan in Italy is balanced, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Korean drama.
The key figures that characterise the Seoul profile in Italy.
48.1% are female, 51.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 38.6 |
| Estimated audience size | 3,799,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide Seoul audience comes from Italy.
| Country | Share |
|---|---|
| China | 19.8% |
| Japan | 13.3% |
| United States | 8.8% |
The strongest cross-interests of the Seoul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IU (singer) | Music & Radio | 11.38× | ||
| 02 | Korean drama | Movies & TV | 7.69× | ||
| 03 | Hello Kitty | Kids & Family | 7.69× | ||
| 04 | Breaking Bad | Movies & TV | 3.56× | ||
| 05 | Hyundai | Cars & Mobility | 3.24× | ||
| 06 | Robert Redford | Movies & TV | 2.82× | ||
| 07 | Uniqlo | Shopping | 2.78× | ||
| 08 | Volagratis | Travel & Leisure | 2.78× | ||
| 09 | Hybrid electric vehicle | Cars & Mobility | 2.42× | ||
| 10 | Local news | News | 2.37× | ||
| 11 | Board games | Games | 1.92× | ||
| 12 | Superman | Movies & TV | 1.84× | ||
| 13 | Internet & Social Media | 1.77× | |||
| 14 | Genetics | Kids & Family | 1.64× | ||
| 15 | Batman | Movies & TV | 1.64× | ||
| 16 | Innovation | Business & Career | 1.62× | ||
| 17 | Subscription business model | Shopping | 1.61× | ||
| 18 | Breaking news | Movies & TV | 1.59× | ||
| 19 | Subito.it | Shopping | 1.52× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Risk Appetite | THRILL | 1.30× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Seoul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.