Superman Audience in Italy
Superman has an estimated audience of 1,522,089 people in Italy. 40.5% are female, 59.5% are male, average age 28.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Euphoria, Wonder Woman, Harry Potter, Cuisine, Supergirl.
The average Superman fan in Italy is 28.9 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Euphoria, Wonder Woman, Harry Potter, with strongest over-indexing on Euphoria (2.78× the country average). Demographically, the Superman audience skews more male with an average age of 28.9, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Superman fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 28.9 |
| Estimated audience size | 1,522,089 |
Audience persona
The typical Superman fan in Italy is more male, around 28.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 329,855 | 1.23× |
| Lazio | 241,405 | 1.3× |
| Campania | 196,493 | 1.15× |
| Sicilia | 184,609 | 1.4× |
| Puglia | 138,958 | 1.33× |
| Emilia-Romagna | 127,917 | 1.03× |
| Veneto | 120,548 | 1× |
| Piedmont | 114,662 | 1.02× |
| Tuscany | 102,092 | 1.01× |
| Calabria | 45,078 | 0.97× |
| Marche | 43,267 | 1.14× |
| Liguria | 41,716 | 0.98× |
| Sardinia | 40,351 | 0.94× |
| Abruzzo | 37,651 | 1.12× |
| Friuli-Venezia Giulia | 23,946 | 0.83× |
| Trentino-Alto Adige/Südtirol | 23,448 | 0.81× |
| Umbria | 19,887 | 0.81× |
| Basilicata | 10,534 | 0.76× |
| Molise | 5,350 | 0.74× |
| Aosta Valley | 1,678 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 2.78× | Movies & TV |
| Wonder Woman | 6.67× | Movies & TV |
| Harry Potter | 2.75× | Movies & TV |
| Cuisine | 1.92× | Food & Beverages |
| Supergirl | 8.86× | Movies & TV |
| Beverages | 1.71× | Food & Beverages |
| Italian language | 1.85× | Politics & Society |
| Clothing | 1.52× | Fashion & Accessoires |
| Games | 1.61× | Games |
| Consumer electronics | 1.51× | Technology & Electronics |
| Shoes | 1.73× | Fashion & Accessoires |
| Henry Cavill | 7.65× | Movies & TV |
| Peacemaker | 4.55× | Movies & TV |
| Pets | 1.56× | Pets & Animals |
| TikTok | 1.99× | Internet & Social Media |
| Sicily | 1.82× | Travel & Leisure |
| Europe | 1.64× | Travel & Leisure |
| Men's clothing | 1.99× | Fashion & Accessoires |
| FIFA World Cup | 1.55× | Sports |
| Stranger Things | 2.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.67 |
| Travelling | THRILL | 1.55 |
| Risk Appetite | THRILL | 1.44 |
| Extroversion | THRILL | 1.28 |
| Early Adopter Mentality | POWER | 1.25 |
| Pet Ownership | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.9% |
| Brazil | 8.8% |
| India | 7.4% |
See Superman audiences in other countries
More TV series audiences in Italy
- Euphoria (21,079,380)
- Friends (12,923,983)
- Uomini e Donne (10,794,652)
- Motorcycles (9,189,863)
- Grande Fratello (8,811,895)
Frequently asked questions
How many fans does Superman have in Italy?
Superman has an estimated audience of 1,522,089 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Superman fans?
40.5% of Superman fans are female, 59.5% are male, with an average age of 28.9 years.
Which brands do Superman fans like most?
Superman fans show strongest brand affinity for Euphoria (2.78×), Wonder Woman (6.67×), and Harry Potter (2.75×) over the country average.
Where do Superman fans live in Italy?
Superman fans in Italy are most concentrated in Lombardy (reach 329,855), Lazio (reach 241,405), and Campania (reach 196,493). These three regions account for the largest share of the active audience.
What other brands do Superman fans also like?
Beyond Superman itself, the audience over-indexes on Wonder Woman (6.67×), Harry Potter (2.75×), Cuisine (1.92×), and Supergirl (8.86×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.