A data profile of the people who buy, follow and care about Superman in Italy — modelled from more than twelve digital signal sources. Superman has an estimated audience of 8,931,321 people in Italy.
The average Superman fan in Italy is 28.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wonder Woman, Cuisine, Harry Potter, with strongest over-indexing on Wonder Woman (6.67× the country average).
Demographically, the Superman audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Extroversion, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Superman fan in Italy is more male, around 28.9 years old, with strong Extroversion tendencies and a notable affinity for Wonder Woman.
The key figures that characterise the Superman profile in Italy.
40.5% are female, 59.5% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 28.9 |
| Estimated audience size | 8,931,321 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide Superman audience comes from Italy.
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 12.4% |
| India | 10.7% |
Where the Superman audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1M | 1.40× | |
| 02 | Puglia | ~900K | 1.32× | |
| 03 | Lazio | ~1.5M | 1.29× | |
| 04 | Lombardy | ~2M | 1.23× | |
| 05 | Campania | ~1.5M | 1.15× | |
| 06 | Marche | ~300K | 1.14× | |
| 07 | Abruzzo | ~200K | 1.12× | |
| 08 | Emilia-Romagna | ~800K | 1.03× | |
| 09 | Piedmont | ~800K | 1.02× | |
| 10 | Tuscany | ~700K | 1.01× | |
| 11 | Veneto | ~800K | 1.00× | |
| 12 | Liguria | ~300K | 0.98× | |
| 13 | Calabria | ~300K | 0.97× | |
| 14 | Sardinia | ~300K | 0.95× | |
| 15 | Friuli-Venezia Giulia | ~200K | 0.84× | |
| 16 | Trentino-Alto Adige/Südtirol | ~200K | 0.82× | |
| 17 | Umbria | ~100K | 0.81× | |
| 18 | Basilicata | ~70K | 0.77× | |
| 19 | Molise | ~40K | 0.76× | |
| 20 | Aosta Valley | ~10K | 0.52× |
The strongest cross-interests of the Superman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supergirl | Movies & TV | 8.86× | ||
| 02 | Henry Cavill | Movies & TV | 7.65× | ||
| 03 | Wonder Woman | Movies & TV | 6.67× | ||
| 04 | Peacemaker | Movies & TV | 4.55× | ||
| 05 | Home repair | Home & Garden | 3.01× | ||
| 06 | Harry Potter | Movies & TV | 2.75× | ||
| 07 | Stranger Things | Movies & TV | 2.67× | ||
| 08 | TikTok | Internet & Social Media | 1.99× | ||
| 09 | Men's clothing | Fashion & Accessoires | 1.99× | ||
| 10 | Cuisine | Food & Beverages | 1.92× | ||
| 11 | Italian language | Politics & Society | 1.85× | ||
| 12 | Sicily | Travel & Leisure | 1.82× | ||
| 13 | Shoes | Fashion & Accessoires | 1.73× | ||
| 14 | Beverages | Food & Beverages | 1.71× | ||
| 15 | Europe | Travel & Leisure | 1.64× | ||
| 16 | Games | Games | 1.61× | ||
| 17 | Pets | Pets & Animals | 1.56× | ||
| 18 | FIFA World Cup | Sports | 1.55× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.74× | |
| Family Orientation | CONSERVATISM | 1.74× | |
| Pet Ownership | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Spirituality | BALANCE | 1.08× |
Superman has an estimated audience of 8,931,321 people in Italy, concentrated in Lombardy and Lazio.
40.5% of Superman fans are female, 59.5% are male, with an average age of 28.9 years.
Superman fans show strongest brand affinity for Wonder Woman (6.67×), Cuisine (1.92×), and Harry Potter (2.75×) over the country average.
Superman fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Superman itself, the audience over-indexes on Cuisine (1.92×), Harry Potter (2.75×), Supergirl (8.86×), and Beverages (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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