A data profile of the people who buy, follow and care about Motorcycles in Italy — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 9,189,863 people in Italy.
The average Motorcycles fan in Italy is 41.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include MotoGP, AutoScout24, Motorcycle racing, with strongest over-indexing on MotoGP (1.89× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Motorcycles fan in Italy is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for MotoGP.
The key figures that characterise the Motorcycles profile in Italy.
31.1% are female, 68.9% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 41.6 |
| Estimated audience size | 9,189,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Motorcycles audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.24× | |
| 02 | Lombardy | ~2M | 1.22× | |
| 03 | Lazio | ~1.5M | 1.21× | |
| 04 | Tuscany | ~700K | 1.11× | |
| 05 | Veneto | ~800K | 1.09× | |
| 06 | Campania | ~1M | 1.08× | |
| 07 | Sicilia | ~900K | 1.08× | |
| 08 | Friuli-Venezia Giulia | ~200K | 1.07× | |
| 09 | Emilia-Romagna | ~800K | 1.04× | |
| 10 | Piedmont | ~700K | 1.03× | |
| 11 | Puglia | ~600K | 0.99× | |
| 12 | Aosta Valley | ~20K | 0.98× | |
| 13 | Molise | ~40K | 0.97× | |
| 14 | Liguria | ~200K | 0.96× | |
| 15 | Basilicata | ~80K | 0.95× | |
| 16 | Marche | ~200K | 0.92× | |
| 17 | Abruzzo | ~200K | 0.91× | |
| 18 | Umbria | ~100K | 0.91× | |
| 19 | Sardinia | ~200K | 0.88× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freestyle Motocross | Sports | 2.71× | ||
| 02 | Yamaha Motor Company | Cars & Mobility | 2.07× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 1.98× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 1.94× | ||
| 05 | Motorcycle sport | Sports | 1.93× | ||
| 06 | Motorcycle racing | Cars & Mobility | 1.92× | ||
| 07 | Car dealership | Cars & Mobility | 1.92× | ||
| 08 | Used car | Cars & Mobility | 1.91× | ||
| 09 | Honda | Cars & Mobility | 1.90× | ||
| 10 | MotoGP | Sports | 1.89× | ||
| 11 | Sport bike | Cars & Mobility | 1.89× | ||
| 12 | Motorcycling | Cars & Mobility | 1.84× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.80× | ||
| 14 | Scooters | Cars & Mobility | 1.68× | ||
| 15 | Tire | Cars & Mobility | 1.67× | ||
| 16 | Motorcycle club | Cars & Mobility | 1.67× | ||
| 17 | Engine | Cars & Mobility | 1.63× | ||
| 18 | Wheel | Cars & Mobility | 1.60× | ||
| 19 | Hybrids | Cars & Mobility | 1.55× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.03× | |
| Luxury Orientation | PREMIUM | 1.01× | |
| Family Orientation | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Community Orientation | OPEN | 0.63× | |
| Creativity | OPEN | 0.66× |
Motorcycles has an estimated audience of 9,189,863 people in Italy, concentrated in Lombardy and Lazio.
31.1% of Motorcycles fans are female, 68.9% are male, with an average age of 41.6 years.
Motorcycles fans show strongest brand affinity for MotoGP (1.89×), AutoScout24 (1.8×), and Motorcycle racing (1.92×) over the country average.
Motorcycles fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on AutoScout24 (1.8×), Motorcycle racing (1.92×), Motor vehicle (1.51×), and Motorcycle sport (1.93×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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