Motorcycles Audience in Italy
Motorcycles has an estimated audience of 9,189,863 people in Italy. 31.1% are female, 68.9% are male, average age 41.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: MotoGP, AutoScout24, Motorcycle racing, Motor vehicle, Motorcycle sport.
The average Motorcycles fan in Italy is 41.6 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include MotoGP, AutoScout24, Motorcycle racing, with strongest over-indexing on MotoGP (1.89× the country average). Demographically, the Motorcycles audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: TV series
Demographics of Motorcycles fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 41.6 |
| Estimated audience size | 9,189,863 |
Audience persona
The typical Motorcycles fan in Italy is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,998,300 | 1.24× |
| Lazio | 1,389,809 | 1.24× |
| Campania | 1,133,231 | 1.1× |
| Sicilia | 884,589 | 1.11× |
| Veneto | 813,692 | 1.12× |
| Emilia-Romagna | 788,171 | 1.05× |
| Piedmont | 703,798 | 1.04× |
| Tuscany | 697,360 | 1.14× |
| Puglia | 625,366 | 0.99× |
| Trentino-Alto Adige/Südtirol | 249,188 | 1.43× |
| Liguria | 240,615 | 0.93× |
| Friuli-Venezia Giulia | 196,363 | 1.13× |
| Sardinia | 193,237 | 0.75× |
| Marche | 191,836 | 0.84× |
| Abruzzo | 158,993 | 0.79× |
| Umbria | 106,761 | 0.72× |
| Basilicata | 62,283 | 0.74× |
| Molise | 35,610 | 0.82× |
| Aosta Valley | 19,565 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MotoGP | 1.89× | Sports |
| AutoScout24 | 1.8× | Cars & Mobility |
| Motorcycle racing | 1.92× | Cars & Mobility |
| Motor vehicle | 1.51× | Cars & Mobility |
| Motorcycle sport | 1.93× | Sports |
| Motorcycling | 1.84× | Cars & Mobility |
| Tire | 1.67× | Cars & Mobility |
| Used car | 1.91× | Cars & Mobility |
| Sport bike | 1.89× | Cars & Mobility |
| Motorcycle accessories | 1.94× | Cars & Mobility |
| Engine | 1.63× | Cars & Mobility |
| Scooters | 1.68× | Cars & Mobility |
| Honda | 1.9× | Cars & Mobility |
| Freestyle Motocross | 2.71× | Sports |
| Car dealership | 1.92× | Cars & Mobility |
| Hybrids | 1.55× | Cars & Mobility |
| Wheel | 1.6× | Cars & Mobility |
| Motorcycle club | 1.67× | Cars & Mobility |
| Novak Djokovic | 1.65× | Sports |
| Motorcycle helmet | 1.98× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Extroversion | THRILL | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Motorcycles audiences in other countries
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- Superman (10,045,897)
- Grande Fratello (8,811,895)
Frequently asked questions
How many fans does Motorcycles have in Italy?
Motorcycles has an estimated audience of 9,189,863 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Motorcycles fans?
31.1% of Motorcycles fans are female, 68.9% are male, with an average age of 41.6 years.
Which brands do Motorcycles fans like most?
Motorcycles fans show strongest brand affinity for MotoGP (1.89×), AutoScout24 (1.8×), and Motorcycle racing (1.92×) over the country average.
Where do Motorcycles fans live in Italy?
Motorcycles fans in Italy are most concentrated in Lombardy (reach 1,998,300), Lazio (reach 1,389,809), and Campania (reach 1,133,231). These three regions account for the largest share of the active audience.
What other brands do Motorcycles fans also like?
Beyond Motorcycles itself, the audience over-indexes on AutoScout24 (1.8×), Motorcycle racing (1.92×), Motor vehicle (1.51×), and Motorcycle sport (1.93×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.