A data profile of the people who buy, follow and care about Wheel in Italy — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 7,950,252 people in Italy.
Wheel has an estimated audience of 7,950,252 people in Italy. 21.7% are female, 78.3% are male, average age 42.5. Top brand affinities: AutoScout24, Wikipedia, Personal finance, WhatsApp, Solar energy.
Top brand affinities include AutoScout24, Wikipedia, Personal finance, with strongest over-indexing on AutoScout24 (4.26× the country average).
Demographically, the Wheel audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Wheel fan in Italy is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Wheel profile in Italy.
21.7% are female, 78.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 42.5 |
| Estimated audience size | 7,950,252 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Wheel audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rim (wheel) | Cars & Mobility | 7.79× | ||
| 02 | AutoScout24 | Cars & Mobility | 4.26× | ||
| 03 | Air pollution | Health | 3.45× | ||
| 04 | Wikipedia | Internet & Social Media | 3.38× | ||
| 05 | Solar energy | Home & Garden | 2.95× | ||
| 06 | Satire | Literature | 2.78× | ||
| 07 | Mediaset | Technology & Electronics | 2.34× | ||
| 08 | Used car | Cars & Mobility | 2.33× | ||
| 09 | Electric vehicle | Cars & Mobility | 2.33× | ||
| 10 | Champagne | Food & Beverages | 2.06× | ||
| 11 | Personal finance | Business & Career | 2.01× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.98× | ||
| 13 | Internet & Social Media | 1.96× | |||
| 14 | Borsa Italiana | Business & Career | 1.88× | ||
| 15 | SUVs | Cars & Mobility | 1.69× | ||
| 16 | Singer-songwriter | Music & Radio | 1.62× | ||
| 17 | MotoGP | Sports | 1.62× | ||
| 18 | Formula One | Sports | 1.57× | ||
| 19 | SuperEnalotto | Games | 1.55× | ||
| 20 | Energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Risk Appetite | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Creativity | OPEN | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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