A data profile of the people who buy, follow and care about Wheel in France — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 5,083,130 people in France.
Wheel has an estimated audience of 5,083,130 people in France. 24.0% are female, 76.0% are male, average age 43.7. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Kitchen garden, Dentistry.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (139.32× the country average).
Demographically, the Wheel audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Wheel fan in France is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Wheel profile in France.
24.0% are female, 76.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 43.7 |
| Estimated audience size | 5,083,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Wheel audience comes from France.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 156.94× | ||
| 02 | Love & Sex | Kids & Family | 139.32× | ||
| 03 | Broadcasting of sports events | Movies & TV | 31.34× | ||
| 04 | Christmas Gift | Kids & Family | 28.20× | ||
| 05 | Christmas tree | Kids & Family | 24.31× | ||
| 06 | Kitchen garden | Home & Garden | 17.85× | ||
| 07 | Dentistry | Business & Career | 17.78× | ||
| 08 | Zoom lens | Technology & Electronics | 17.43× | ||
| 09 | Girl power | Politics & Society | 12.26× | ||
| 10 | Single-lens reflex camera | Technology & Electronics | 11.82× | ||
| 11 | Single track (mountain biking) | Sports | 9.68× | ||
| 12 | New Testament | Politics & Society | 9.17× | ||
| 13 | Breast Cancer awareness | Health | 8.43× | ||
| 14 | Hormone | Health | 7.26× | ||
| 15 | Improvisation | Music & Radio | 6.08× | ||
| 16 | Air pollution | Health | 4.52× | ||
| 17 | Solar energy | Home & Garden | 3.30× | ||
| 18 | Norauto | Cars & Mobility | 2.83× | ||
| 19 | Real property | Home & Garden | 2.75× | ||
| 20 | TotalEnergies | Cars & Mobility | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.17× | |
| Mindfulness | BALANCE | 1.71× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.68× | |
| Community Orientation | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.