A data profile of the people who buy, follow and care about Wheel in Brazil — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 6,851,648 people in Brazil.
Wheel has an estimated audience of 6,851,648 people in Brazil. 27.5% are female, 72.5% are male, average age 39.8. Top brand affinities: Instagram, Country music, Rock music, WebMotors, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.59× the country average).
Demographically, the Wheel audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Wheel fan in Brazil is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Wheel profile in Brazil.
27.5% are female, 72.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 39.8 |
| Estimated audience size | 6,851,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Wheel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air pollution | Health | 4.28× | ||
| 02 | AutoZone | Cars & Mobility | 3.32× | ||
| 03 | Liam Neeson | Movies & TV | 3.12× | ||
| 04 | Mitsubishi | Cars & Mobility | 2.85× | ||
| 05 | Jeep Compass | Cars & Mobility | 2.50× | ||
| 06 | Peugeot 208 | Cars & Mobility | 2.47× | ||
| 07 | WebMotors | Cars & Mobility | 2.14× | ||
| 08 | Spanish language | Politics & Society | 2.00× | ||
| 09 | Google Maps | Internet & Social Media | 1.95× | ||
| 10 | Public transport | Cars & Mobility | 1.95× | ||
| 11 | Solar energy | Home & Garden | 1.95× | ||
| 12 | Volkswagen | Cars & Mobility | 1.93× | ||
| 13 | Rock music | Music & Radio | 1.70× | ||
| 14 | Country music | Music & Radio | 1.68× | ||
| 15 | Real property | Home & Garden | 1.63× | ||
| 16 | Fiat | Cars & Mobility | 1.63× | ||
| 17 | Pop music | Music & Radio | 1.60× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | Honda | Cars & Mobility | 1.58× | ||
| 20 | Hip hop music | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.53× | |
| Design Affinity | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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