A data profile of the people who buy, follow and care about Jeep Compass in Brazil — modelled from more than twelve digital signal sources. Jeep Compass has an estimated audience of 4,915,449 people in Brazil.
The average Jeep Compass fan in Brazil is 44.2 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Botafogo, Jeep Renegade (BU), SUVs, with strongest over-indexing on Botafogo (1.8× the country average).
Demographically, the Jeep Compass audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Jeep Compass fan in Brazil is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Botafogo.
The key figures that characterise the Jeep Compass profile in Brazil.
41.8% are female, 58.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 44.2 |
| Estimated audience size | 4,915,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Jeep Compass audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 30.5% |
| United States | 13.1% |
| Italy | 9.9% |
Where the Jeep Compass audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~700K | 1.33× | |
| 02 | Sergipe | ~70K | 1.31× | |
| 03 | Santa Catarina | ~300K | 1.28× | |
| 04 | Rio Grande do Sul | ~400K | 1.27× | |
| 05 | Espírito Santo | ~100K | 1.25× | |
| 06 | Mato Grosso | ~100K | 1.18× | |
| 07 | Mato Grosso do Sul | ~90K | 1.16× | |
| 08 | Goiás | ~200K | 1.14× | |
| 09 | São Paulo | ~1.5M | 1.13× | |
| 10 | Bahia | ~400K | 1.13× | |
| 11 | Paraná | ~300K | 1.11× | |
| 12 | Rio Grande do Norte | ~90K | 1.11× | |
| 13 | Alagoas | ~80K | 1.08× | |
| 14 | Paraíba | ~100K | 1.07× | |
| 15 | Rio de Janeiro | ~500K | 1.05× | |
| 16 | Pernambuco | ~200K | 1.05× | |
| 17 | Federal District | ~90K | 1.05× | |
| 18 | Tocantins | ~30K | 0.95× | |
| 19 | Piauí | ~60K | 0.91× | |
| 20 | Ceará | ~200K | 0.89× | |
| 21 | Maranhão | ~100K | 0.81× | |
| 22 | Rondônia | ~30K | 0.77× | |
| 23 | Pará | ~100K | 0.74× | |
| 24 | Acre | ~10K | 0.71× | |
| 25 | Roraima | ~10K | 0.71× | |
| 26 | Amapá | ~10K | 0.61× | |
| 27 | Amazonas | ~40K | 0.43× |
The strongest cross-interests of the Jeep Compass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renegade | Movies & TV | 9.57× | ||
| 02 | Range Rover (L405) | Cars & Mobility | 7.90× | ||
| 03 | Toyota RAV4 | Cars & Mobility | 7.88× | ||
| 04 | Kia Sportage | Cars & Mobility | 7.06× | ||
| 05 | Subaru | Cars & Mobility | 6.08× | ||
| 06 | Jeep Renegade (BU) | Cars & Mobility | 5.85× | ||
| 07 | Hyundai Creta | Cars & Mobility | 5.73× | ||
| 08 | Peugeot 2008 | Cars & Mobility | 5.30× | ||
| 09 | Fiat 500 (2007) | Cars & Mobility | 5.25× | ||
| 10 | Toyota Hilux | Cars & Mobility | 4.53× | ||
| 11 | Peugeot 208 | Cars & Mobility | 4.36× | ||
| 12 | Flatbed truck | Cars & Mobility | 4.33× | ||
| 13 | Free market | Politics & Society | 3.47× | ||
| 14 | SUVs | Cars & Mobility | 2.89× | ||
| 15 | General Motors | Cars & Mobility | 2.83× | ||
| 16 | Localiza | Cars & Mobility | 2.48× | ||
| 17 | WebMotors | Cars & Mobility | 2.44× | ||
| 18 | Agronomy | Home & Garden | 2.36× | ||
| 19 | Botafogo | Sports | 1.80× | ||
| 20 | Automobiles | Cars & Mobility | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.98× | |
| Family Orientation | CONSERVATISM | 1.53× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Extroversion | THRILL | 0.93× |
Jeep Compass has an estimated audience of 4,915,449 people in Brazil, concentrated in São Paulo and Minas Gerais.
41.8% of Jeep Compass fans are female, 58.2% are male, with an average age of 44.2 years.
Jeep Compass fans show strongest brand affinity for Botafogo (1.8×), Jeep Renegade (BU) (5.85×), and SUVs (2.89×) over the country average.
Jeep Compass fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Jeep Compass itself, the audience over-indexes on Jeep Renegade (BU) (5.85×), SUVs (2.89×), Renegade (9.57×), and Automobiles (1.71×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Jeep Compass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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