A data profile of the people who buy, follow and care about Chevrolet Onix in Brazil — modelled from more than twelve digital signal sources. Chevrolet Onix has an estimated audience of 3,846,727 people in Brazil.
The average Chevrolet Onix fan in Brazil is 40.1 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Hyundai HB20, Peugeot 208, Ford Ka, with strongest over-indexing on Hyundai HB20 (5.49× the country average).
Demographically, the Chevrolet Onix audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Chevrolet Onix fan in Brazil is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Hyundai HB20.
The key figures that characterise the Chevrolet Onix profile in Brazil.
53.9% are female, 46.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.1 |
| Estimated audience size | 3,846,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Chevrolet Onix audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 59.0% |
| Argentina | 8.6% |
| Colombia | 7.7% |
Where the Chevrolet Onix audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.16× | |
| 02 | Pernambuco | ~200K | 1.15× | |
| 03 | Rio Grande do Sul | ~200K | 1.11× | |
| 04 | Bahia | ~300K | 1.09× | |
| 05 | Roraima | ~10K | 1.08× | |
| 06 | Alagoas | ~60K | 1.07× | |
| 07 | Maranhão | ~100K | 1.06× | |
| 08 | Piauí | ~60K | 1.06× | |
| 09 | Sergipe | ~40K | 1.04× | |
| 10 | Pará | ~100K | 1.01× | |
| 11 | Amazonas | ~70K | 1.01× | |
| 12 | Tocantins | ~30K | 1.01× | |
| 13 | Minas Gerais | ~400K | 1.00× | |
| 14 | Paraíba | ~80K | 1.00× | |
| 15 | Ceará | ~200K | 0.99× | |
| 16 | Espírito Santo | ~80K | 0.99× | |
| 17 | São Paulo | ~900K | 0.96× | |
| 18 | Mato Grosso do Sul | ~50K | 0.96× | |
| 19 | Rondônia | ~30K | 0.95× | |
| 20 | Acre | ~10K | 0.95× | |
| 21 | Rio de Janeiro | ~300K | 0.93× | |
| 22 | Goiás | ~100K | 0.93× | |
| 23 | Rio Grande do Norte | ~60K | 0.92× | |
| 24 | Mato Grosso | ~60K | 0.91× | |
| 25 | Santa Catarina | ~200K | 0.90× | |
| 26 | Paraná | ~200K | 0.86× | |
| 27 | Federal District | ~50K | 0.86× |
The strongest cross-interests of the Chevrolet Onix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat 500 (2007) | Cars & Mobility | 6.81× | ||
| 02 | Ford Fiesta | Cars & Mobility | 6.07× | ||
| 03 | Peugeot 208 | Cars & Mobility | 5.97× | ||
| 04 | Flex (magazine) | Sports | 5.60× | ||
| 05 | Hyundai HB20 | Cars & Mobility | 5.49× | ||
| 06 | Peugeot 2008 | Cars & Mobility | 5.06× | ||
| 07 | Ford Ka | Cars & Mobility | 4.52× | ||
| 08 | Jeep Renegade (BU) | Cars & Mobility | 4.36× | ||
| 09 | Flatbed truck | Cars & Mobility | 4.19× | ||
| 10 | Jeep Compass | Cars & Mobility | 3.37× | ||
| 11 | General Motors | Cars & Mobility | 3.12× | ||
| 12 | OLX | Shopping | 3.00× | ||
| 13 | SUVs | Cars & Mobility | 2.64× | ||
| 14 | Uber | Cars & Mobility | 2.54× | ||
| 15 | Localiza | Cars & Mobility | 2.29× | ||
| 16 | Agronomy | Home & Garden | 2.18× | ||
| 17 | Agriculture | Business & Career | 1.75× | ||
| 18 | Automobiles | Cars & Mobility | 1.69× | ||
| 19 | Grêmio Foot-Ball Porto Alegrense | Sports | 1.68× | ||
| 20 | Sport Club Internacional | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.84× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Patriotism | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Mindfulness | BALANCE | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Chevrolet Onix has an estimated audience of 3,846,727 people in Brazil, concentrated in São Paulo and Minas Gerais.
53.9% of Chevrolet Onix fans are female, 46.1% are male, with an average age of 40.1 years.
Chevrolet Onix fans show strongest brand affinity for Hyundai HB20 (5.49×), Peugeot 208 (5.97×), and Ford Ka (4.52×) over the country average.
Chevrolet Onix fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Chevrolet Onix itself, the audience over-indexes on Peugeot 208 (5.97×), Ford Ka (4.52×), Fiat 500 (2007) (6.81×), and OLX (3×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chevrolet Onix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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