Agriculture Audience in Brazil
Agriculture has an estimated audience of 16,251,131 people in Brazil. 51.4% are female, 48.6% are male, average age 42.5. Top brand affinities: Nature, Family, WhatsApp, Social media, Localiza.
Top brand affinities include Nature, Family, WhatsApp, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Agriculture audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Agriculture fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 42.5 |
| Estimated audience size | 16,251,131 |
Audience persona
The typical Agriculture fan in Brazil is balanced, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.55× | Kids & Family |
| 1.5× | Internet & Social Media | |
| Social media | 1.59× | Business & Career |
| Localiza | 2.24× | Cars & Mobility |
| Electrolux | 2.34× | Home & Garden |
| Sport Club do Recife | 2.03× | Sports |
| SUVs | 1.99× | Cars & Mobility |
| Forró | 2.16× | Music & Radio |
| Happiness | 1.71× | Health |
| Grêmio Foot-Ball Porto Alegrense | 1.52× | Sports |
| Telegram | 2.13× | Internet & Social Media |
| Mixed martial arts | 2.85× | Sports |
| Honda | 1.86× | Cars & Mobility |
| Dogs | 1.65× | Pets & Animals |
| UEFA Champions League | 1.55× | Sports |
| TikTok | 1.51× | Internet & Social Media |
| Energy | 1.51× | Home & Garden |
| Spas | 1.6× | Beauty & Wellness |
| Steam | 2.27× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.88 |
| Family Orientation | CONSERVATISM | 1.47 |
| Creativity | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.29 |
| Quality Awareness | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
See Agriculture audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.