Agriculture Audience in United Kingdom
Agriculture has an estimated audience of 12,802,901 people in United Kingdom. 56.7% are female, 43.3% are male, average age 45.2. Top regions: South East, Yorkshire and the Humber, South West. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Agriculture fan in United Kingdom is 45.2 years old, more female, and lives primarily in South East. The audience is concentrated in South East, Yorkshire and the Humber, South West. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Agriculture audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Agriculture fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 45.2 |
| Estimated audience size | 12,802,901 |
Audience persona
The typical Agriculture fan in United Kingdom is more female, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| South East | 1,710,766 | 0.99× |
| Yorkshire and the Humber | 1,280,771 | 1.25× |
| South West | 1,000,905 | 0.95× |
| East of England | 986,157 | 0.84× |
| North West | 756,949 | 0.55× |
| West Midlands | 742,195 | 1.35× |
| East Midlands | 693,476 | 0.77× |
| North East | 642,942 | 1.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Hobby | 1.67× | Home & Garden |
| Vegetable | 1.93× | Food & Beverages |
| Weddings | 1.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Luxury Orientation | PREMIUM | 1.22 |
| DIY Mentality | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Urban Lifestyle | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
See Agriculture audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Agriculture have in United Kingdom?
Agriculture has an estimated audience of 12,802,901 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
What is the gender split and age of Agriculture fans?
56.7% of Agriculture fans are female, 43.3% are male, with an average age of 45.2 years.
Which brands do Agriculture fans like most?
Agriculture fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Agriculture fans live in United Kingdom?
Agriculture fans in United Kingdom are most concentrated in South East (reach 1,710,766), Yorkshire and the Humber (reach 1,280,771), and South West (reach 1,000,905). These three regions account for the largest share of the active audience.
What other brands do Agriculture fans also like?
Beyond Agriculture itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.