A data profile of the people who buy, follow and care about Agriculture in India — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 16,936,968 people in India.
Agriculture has an estimated audience of 16,936,968 people in India. 19.7% are female, 80.3% are male, average age 34.0. Top brand affinities: Family, Psychology, Automobiles, Nature, Instant messaging.
Top brand affinities include Family, Psychology, Automobiles, with strongest over-indexing on Family (1.54× the country average).
Demographically, the Agriculture audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Agriculture fan in India is more male, around 34.0 years old, with strong Indulgence tendencies and a notable affinity for Family.
The key figures that characterise the Agriculture profile in India.
19.7% are female, 80.3% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 34.0 |
| Estimated audience size | 16,936,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Agriculture audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social media marketing | Business & Career | 2.05× | ||
| 02 | Volunteering | Politics & Society | 1.96× | ||
| 03 | Hindustan | Politics & Society | 1.90× | ||
| 04 | Political science | Business & Career | 1.89× | ||
| 05 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 06 | Drawing | Home & Garden | 1.73× | ||
| 07 | Dogs | Pets & Animals | 1.71× | ||
| 08 | Young's | Food & Beverages | 1.70× | ||
| 09 | Psychology | Business & Career | 1.67× | ||
| 10 | Desserts | Food & Beverages | 1.63× | ||
| 11 | Toys | Games | 1.62× | ||
| 12 | Spas | Beauty & Wellness | 1.60× | ||
| 13 | Nature | Home & Garden | 1.59× | ||
| 14 | Automobiles | Cars & Mobility | 1.58× | ||
| 15 | Apartment | Business & Career | 1.55× | ||
| 16 | Family | Kids & Family | 1.54× | ||
| 17 | Instant messaging | Internet & Social Media | 1.53× | ||
| 18 | Vacations | Travel & Leisure | 1.53× | ||
| 19 | Gambling | Games | 1.52× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.34× | |
| Extroversion | THRILL | 1.30× | |
| Sustainability | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Social Media Usage | JOY | 0.81× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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