A data profile of the people who buy, follow and care about Agriculture in Denmark — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 1,312,595 people in Denmark.
Agriculture has an estimated audience of 1,312,595 people in Denmark. 45.9% are female, 54.1% are male, average age 47.5. Top brand affinities: Elgiganten, Biltema, Germany, Toys, Concerts.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (2.02× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Agriculture fan in Denmark is balanced, around 47.5 years old, with strong DIY Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Agriculture profile in Denmark.
45.9% are female, 54.1% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 47.5 |
| Estimated audience size | 1,312,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Agriculture audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.69× | ||
| 02 | Bed and breakfast | Travel & Leisure | 2.52× | ||
| 03 | Sausage | Food & Beverages | 2.24× | ||
| 04 | Iceland | Travel & Leisure | 2.18× | ||
| 05 | Roskilde Festival | Music & Radio | 2.10× | ||
| 06 | Germany | Travel & Leisure | 2.06× | ||
| 07 | Accounting | Business & Career | 2.03× | ||
| 08 | Elgiganten | Shopping | 2.02× | ||
| 09 | Local food | Food & Beverages | 1.93× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.91× | ||
| 11 | Hardware store | Home & Garden | 1.87× | ||
| 12 | Lawn mower | Home & Garden | 1.87× | ||
| 13 | Biltema | Business & Career | 1.78× | ||
| 14 | Organic farming | Food & Beverages | 1.71× | ||
| 15 | Toys | Games | 1.61× | ||
| 16 | Concerts | Music & Radio | 1.59× | ||
| 17 | Pension | Business & Career | 1.57× | ||
| 18 | Self-esteem | Health | 1.52× | ||
| 19 | Grocery store | Food & Beverages | 1.51× | ||
| 20 | Motorcycles | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Community Orientation | OPEN | 1.30× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.89× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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