A data profile of the people who buy, follow and care about Agriculture in Sweden — modelled from more than twelve digital signal sources. Agriculture has an estimated audience of 1,906,333 people in Sweden.
Agriculture has an estimated audience of 1,906,333 people in Sweden. 47.0% are female, 53.0% are male, average age 47.3. Top brand affinities: Swedbank, Systembolaget, Biltema, Tradera, Elgiganten.
Top brand affinities include Swedbank, Systembolaget, Biltema, with strongest over-indexing on Swedbank (1.77× the country average).
Demographically, the Agriculture audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
The typical Agriculture fan in Sweden is balanced, around 47.3 years old, with strong Community Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Agriculture profile in Sweden.
47.0% are female, 53.0% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 47.3 |
| Estimated audience size | 1,906,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Agriculture audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.9% |
| Italy | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Agriculture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.76× | ||
| 02 | Vattenfall | Home & Garden | 2.42× | ||
| 03 | Lawn mower | Home & Garden | 1.94× | ||
| 04 | Pizza | Food & Beverages | 1.90× | ||
| 05 | Organic farming | Food & Beverages | 1.83× | ||
| 06 | Swedbank | Business & Career | 1.77× | ||
| 07 | Meat | Food & Beverages | 1.65× | ||
| 08 | Fiction books | Literature | 1.65× | ||
| 09 | Tele2 | Technology & Electronics | 1.64× | ||
| 10 | Systembolaget | Shopping | 1.62× | ||
| 11 | Desserts | Food & Beverages | 1.62× | ||
| 12 | Toys | Games | 1.58× | ||
| 13 | Elgiganten | Shopping | 1.57× | ||
| 14 | Nature | Home & Garden | 1.57× | ||
| 15 | Biltema | Business & Career | 1.55× | ||
| 16 | Tradera | Shopping | 1.54× | ||
| 17 | Dogs | Pets & Animals | 1.52× | ||
| 18 | Dinner | Food & Beverages | 1.52× | ||
| 19 | Apartment | Business & Career | 1.51× | ||
| 20 | Vacations | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.52× | |
| DIY Mentality | THRILL | 1.30× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.