A data profile of the people who buy, follow and care about Toys in Sweden — modelled from more than twelve digital signal sources. Toys has an estimated audience of 1,913,851 people in Sweden.
Toys has an estimated audience of 1,913,851 people in Sweden. 62.5% are female, 37.5% are male, average age 45.0. Top brand affinities: Clas Ohlson, Tradera, Shopping, Willys, Child.
Top brand affinities include Clas Ohlson, Tradera, Shopping, with strongest over-indexing on Clas Ohlson (1.62× the country average).
Demographically, the Toys audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Toys fan in Sweden is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Toys profile in Sweden.
62.5% are female, 37.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 45.0 |
| Estimated audience size | 1,913,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Toys audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's clothing | Fashion & Accessoires | 2.56× | ||
| 02 | Infant | Kids & Family | 2.43× | ||
| 03 | Discount stores | Shopping | 2.37× | ||
| 04 | Coupons | Shopping | 2.30× | ||
| 05 | Shopping malls | Shopping | 2.25× | ||
| 06 | Child | Kids & Family | 1.96× | ||
| 07 | Spas | Beauty & Wellness | 1.76× | ||
| 08 | Cosmetics | Beauty & Wellness | 1.71× | ||
| 09 | Tradera | Shopping | 1.67× | ||
| 10 | Family | Kids & Family | 1.64× | ||
| 11 | Clas Ohlson | Shopping | 1.62× | ||
| 12 | Cooking | Food & Beverages | 1.62× | ||
| 13 | Shoes | Fashion & Accessoires | 1.62× | ||
| 14 | Home improvement | Home & Garden | 1.59× | ||
| 15 | Willys | Shopping | 1.58× | ||
| 16 | Mobile phones | Technology & Electronics | 1.58× | ||
| 17 | Furniture | Home & Garden | 1.54× | ||
| 18 | Shopping | Shopping | 1.53× | ||
| 19 | Design | Home & Garden | 1.50× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.30× | |
| Urban Lifestyle | OPEN | 1.24× | |
| Social Media Usage | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Healthy Lifestyle | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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