A data profile of the people who buy, follow and care about Toys in Norway — modelled from more than twelve digital signal sources. Toys has an estimated audience of 965,448 people in Norway.
Toys has an estimated audience of 965,448 people in Norway. 60.4% are female, 39.6% are male, average age 45.1. Top brand affinities: Clas Ohlson, Google, Family, Child, Beauty.
Top brand affinities include Clas Ohlson, Google, Family, with strongest over-indexing on Clas Ohlson (1.67× the country average).
Demographically, the Toys audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Toys fan in Norway is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Toys profile in Norway.
60.4% are female, 39.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.1 |
| Estimated audience size | 965,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Toys audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's clothing | Fashion & Accessoires | 2.93× | ||
| 02 | Discount stores | Shopping | 2.37× | ||
| 03 | Shopping malls | Shopping | 2.26× | ||
| 04 | Spas | Beauty & Wellness | 2.04× | ||
| 05 | Gift | Shopping | 2.00× | ||
| 06 | Child | Kids & Family | 1.99× | ||
| 07 | Dresses | Fashion & Accessoires | 1.98× | ||
| 08 | Jewelry | Fashion & Accessoires | 1.87× | ||
| 09 | Shoes | Fashion & Accessoires | 1.74× | ||
| 10 | Cosmetics | Beauty & Wellness | 1.74× | ||
| 11 | Clas Ohlson | Shopping | 1.67× | ||
| 12 | Family | Kids & Family | 1.66× | ||
| 13 | Furniture | Home & Garden | 1.65× | ||
| 14 | Camping | Travel & Leisure | 1.60× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Beauty | Beauty & Wellness | 1.55× | ||
| 18 | House | Home & Garden | 1.54× | ||
| 19 | Mobile phones | Technology & Electronics | 1.54× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.26× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Social Media Usage | JOY | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.75× | |
| Early Adopter Mentality | POWER | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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