A data profile of the people who buy, follow and care about Toys in Portugal — modelled from more than twelve digital signal sources. Toys has an estimated audience of 3,071,519 people in Portugal.
The average Toys fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Children's clothing, Kindergarten, Play (activity), with strongest over-indexing on Children's clothing (1.68× the country average).
Demographically, the Toys audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Toys fan in Portugal is more female, around 46.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Toys profile in Portugal.
62.4% are female, 37.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 46.1 |
| Estimated audience size | 3,071,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Toys audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
Where the Toys audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1M | 1.50× | |
| 02 | Santarém District | ~200K | 1.50× | |
| 03 | Lisbon District | ~1.5M | 1.40× | |
| 04 | Setúbal District | ~500K | 1.37× | |
| 05 | Azores | ~100K | 1.26× | |
| 06 | Braga District | ~300K | 1.18× | |
| 07 | Aveiro District | ~300K | 1.13× | |
| 08 | Faro District | ~200K | 1.11× | |
| 09 | Leiria District | ~200K | 1.10× | |
| 10 | Coimbra District | ~200K | 1.08× | |
| 11 | Viseu District | ~100K | 1.00× | |
| 12 | Castelo Branco District | ~50K | 0.91× | |
| 13 | Vila Real District | ~50K | 0.87× | |
| 14 | Évora District | ~50K | 0.85× | |
| 15 | Viana do Castelo District | ~60K | 0.82× | |
| 16 | Beja District | ~40K | 0.82× | |
| 17 | Guarda District | ~30K | 0.82× | |
| 18 | Bragança District | ~30K | 0.82× | |
| 19 | Portalegre District | ~30K | 0.82× | |
| 20 | Madeira | ~70K | 0.80× |
The strongest cross-interests of the Toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Travolta | Movies & TV | 2.14× | ||
| 02 | Toy store | Kids & Family | 1.78× | ||
| 03 | Teddy bear | Kids & Family | 1.78× | ||
| 04 | Online quiz | Internet & Social Media | 1.71× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.68× | ||
| 06 | Toys (film) | Movies & TV | 1.66× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 1.64× | ||
| 08 | Kindergarten | Kids & Family | 1.61× | ||
| 09 | Play (activity) | Travel & Leisure | 1.61× | ||
| 10 | vertbaudet | Fashion & Accessoires | 1.61× | ||
| 11 | Picture frame | Home & Garden | 1.60× | ||
| 12 | Doll | Kids & Family | 1.58× | ||
| 13 | Planets in astrology | Politics & Society | 1.56× | ||
| 14 | Network storage | Technology & Electronics | 1.55× | ||
| 15 | Nokia | Technology & Electronics | 1.55× | ||
| 16 | Duvet | Home & Garden | 1.54× | ||
| 17 | Pressure cooking | Home & Garden | 1.54× | ||
| 18 | Puzzle video games | Games | 1.53× | ||
| 19 | Grandparent | Kids & Family | 1.51× | ||
| 20 | Rio Ave F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.27× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Sustainability | BALANCE | 0.87× |
Toys has an estimated audience of 3,071,519 people in Portugal, concentrated in Lisbon District and Porto District.
62.4% of Toys fans are female, 37.6% are male, with an average age of 46.1 years.
Toys fans show strongest brand affinity for Children's clothing (1.68×), Kindergarten (1.61×), and Play (activity) (1.61×) over the country average.
Toys fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Toys itself, the audience over-indexes on Kindergarten (1.61×), Play (activity) (1.61×), Doll (1.58×), and Puzzle video games (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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