Toys Audience in Mexico
Toys has an estimated audience of 8,466,516 people in Mexico. 55.6% are female, 44.4% are male, average age 33.5. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: L'Bel.
The average Toys fan in Mexico is 33.5 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include L'Bel, with strongest over-indexing on L'Bel (1.6× the country average). Demographically, the Toys audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 29 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Toys fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 33.5 |
| Estimated audience size | 8,466,516 |
Audience persona
The typical Toys fan in Mexico is more female, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for L'Bel.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,260,099 | 1.08× |
| Distrito Federal | 1,213,765 | 1.09× |
| Jalisco | 780,419 | 1.25× |
| Nuevo Leon | 656,015 | 1.29× |
| Baja California | 596,058 | 1.69× |
| Veracruz (state) | 585,550 | 1.18× |
| Puebla | 464,051 | 1.03× |
| Guanajuato | 405,771 | 1.01× |
| Chihuahua | 382,048 | 1.3× |
| Tamaulipas | 355,904 | 1.26× |
| Coahuila de Zaragoza | 318,130 | 1.25× |
| Michoacan de Ocampo | 309,802 | 1.06× |
| Chiapas | 254,865 | 1× |
| Guerrero | 216,659 | 1.01× |
| Hidalgo | 184,987 | 0.9× |
| Yucatan | 177,275 | 1.01× |
| Morelos | 141,070 | 0.96× |
| Quintana Roo | 128,184 | 0.77× |
| Durango | 118,643 | 1.01× |
| Tabasco | 114,849 | 0.69× |
| Aguascalientes | 107,655 | 1× |
| Sinaloa | 96,880 | 0.43× |
| Zacatecas | 92,467 | 0.86× |
| Nayarit | 75,216 | 0.92× |
| Baja California Sur | 72,901 | 1.08× |
| Tlaxcala | 72,673 | 0.75× |
| Oaxaca | 62,772 | 0.27× |
| Campeche | 55,534 | 0.86× |
| Colima | 52,915 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| L'Bel | 1.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.5 |
| Risk Appetite | THRILL | 2.32 |
| Spirituality | BALANCE | 1.4 |
| Travelling | THRILL | 1.33 |
| Creativity | OPEN | 1.16 |
| Price Sensitivity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
See Toys audiences in other countries
More Games audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.