Toys Audience in United Kingdom
Toys has an estimated audience of 16,753,961 people in United Kingdom. 66.3% are female, 33.7% are male, average age 44.4. Top regions: England, North West, South East. Top brand affinities: Infant clothing, Toddler, Children's clothing, Baby food, Diaper bag.
The average Toys fan in United Kingdom is 44.4 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Infant clothing, Toddler, Children's clothing, with strongest over-indexing on Infant clothing (2.29× the country average). Demographically, the Toys audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Toys fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 44.4 |
| Estimated audience size | 16,753,961 |
Audience persona
The typical Toys fan in United Kingdom is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Infant clothing.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,565,471 | 1.78× |
| North West | 2,382,087 | 1.33× |
| South East | 2,167,537 | 0.96× |
| Greater London | 1,994,314 | 0.91× |
| East of England | 1,575,575 | 1.03× |
| East Midlands | 1,386,025 | 1.17× |
| South West | 1,340,273 | 0.97× |
| Scotland | 1,137,409 | 0.75× |
| Yorkshire and the Humber | 1,102,267 | 0.82× |
| Wales | 685,252 | 0.72× |
| North East | 624,380 | 0.96× |
| West Midlands | 602,275 | 0.84× |
| Northern Ireland | 385,297 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant clothing | 2.29× | Kids & Family |
| Toddler | 1.9× | Kids & Family |
| Children's clothing | 1.8× | Fashion & Accessoires |
| Baby food | 2.5× | Kids & Family |
| Diaper bag | 2.71× | Kids & Family |
| American English | 1.53× | Business & Career |
| Child development | 2.09× | Business & Career |
| Infant bodysuit | 2.23× | Kids & Family |
| Shampoo | 1.53× | Beauty & Wellness |
| Primary education | 1.52× | Kids & Family |
| Baby powder | 2.39× | Kids & Family |
| Child safety seat | 2.53× | Kids & Family |
| Babywearing | 2.48× | Kids & Family |
| Kindergarten | 1.86× | Kids & Family |
| Smyths Toys | 1.84× | Kids & Family |
| Cloth diaper | 2.83× | Kids & Family |
| Infant bed | 2.22× | Home & Garden |
| Pre-kindergarten | 2.21× | Kids & Family |
| Breastfeeding | 1.86× | Kids & Family |
| Mothercare | 2.02× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.12 |
| Indulgence | JOY | 1.12 |
| Extroversion | THRILL | 1.1 |
| DIY Mentality | THRILL | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| United Kingdom | 4.8% |
| Brazil | 4.2% |
See Toys audiences in other countries
More Games audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Toys have in United Kingdom?
Toys has an estimated audience of 16,753,961 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Toys fans?
66.3% of Toys fans are female, 33.7% are male, with an average age of 44.4 years.
Which brands do Toys fans like most?
Toys fans show strongest brand affinity for Infant clothing (2.29×), Toddler (1.9×), and Children's clothing (1.8×) over the country average.
Where do Toys fans live in United Kingdom?
Toys fans in United Kingdom are most concentrated in England (reach 12,565,471), North West (reach 2,382,087), and South East (reach 2,167,537). These three regions account for the largest share of the active audience.
What other brands do Toys fans also like?
Beyond Toys itself, the audience over-indexes on Toddler (1.9×), Children's clothing (1.8×), Baby food (2.5×), and Diaper bag (2.71×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.