A data profile of the people who buy, follow and care about American English in United Kingdom — modelled from more than twelve digital signal sources. American English has an estimated audience of 10,116,085 people in United Kingdom.
The average American English fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Baby food, Wikipedia, Language education, with strongest over-indexing on Baby food (5.42× the country average).
Demographically, the American English audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Family Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical American English fan in United Kingdom is more female, around 45.3 years old, with strong Family Orientation tendencies and a notable affinity for Baby food.
The key figures that characterise the American English profile in United Kingdom.
63.5% are female, 36.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 45.3 |
| Estimated audience size | 10,116,085 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide American English audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
Where the American English audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.25× | |
| 02 | England | ~7.5M | 1.18× | |
| 03 | West Midlands | ~500K | 1.11× | |
| 04 | North East | ~400K | 1.02× | |
| 05 | South West | ~800K | 1.01× | |
| 06 | Wales | ~600K | 1.00× | |
| 07 | Scotland | ~900K | 0.98× | |
| 08 | Northern Ireland | ~300K | 0.98× | |
| 09 | South East | ~1.5M | 0.96× | |
| 10 | East Midlands | ~700K | 0.96× | |
| 11 | East of England | ~900K | 0.95× | |
| 12 | North West | ~1M | 0.89× |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TOEIC | Business & Career | 12.76× | ||
| 02 | Language education | Business & Career | 8.00× | ||
| 03 | International English Language Testing System | Business & Career | 6.96× | ||
| 04 | Parental leave | Kids & Family | 5.62× | ||
| 05 | International education | Business & Career | 5.62× | ||
| 06 | Child safety seat | Kids & Family | 5.59× | ||
| 07 | Baby food | Kids & Family | 5.42× | ||
| 08 | Duolingo | Business & Career | 3.79× | ||
| 09 | Wikipedia | Internet & Social Media | 3.15× | ||
| 10 | Child development | Business & Career | 3.10× | ||
| 11 | Formal wear | Fashion & Accessoires | 2.91× | ||
| 12 | Child care | Kids & Family | 2.51× | ||
| 13 | Philanthropy | Arts & Culture | 2.22× | ||
| 14 | Breaking news | Movies & TV | 2.20× | ||
| 15 | Google Maps | Internet & Social Media | 2.15× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.93× | ||
| 17 | Esso | Cars & Mobility | 1.89× | ||
| 18 | EBay | Shopping | 1.62× | ||
| 19 | Fast food | Food & Beverages | 1.58× | ||
| 20 | Toys | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.62× | |
| Mindfulness | BALANCE | 1.54× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.93× | |
| Pet Ownership | JOY | 0.98× | |
| Spirituality | BALANCE | 1.01× |
American English has an estimated audience of 10,116,085 people in United Kingdom, concentrated in England and South East.
63.5% of American English fans are female, 36.5% are male, with an average age of 45.3 years.
American English fans show strongest brand affinity for Baby food (5.42×), Wikipedia (3.15×), and Language education (8×) over the country average.
American English fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond American English itself, the audience over-indexes on Wikipedia (3.15×), Language education (8×), TOEIC (12.76×), and Breaking news (2.2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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