American English Audience in United Kingdom
American English has an estimated audience of 10,116,085 people in United Kingdom. 63.5% are female, 36.5% are male, average age 45.3. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Baby food, Luxury yacht, Purchase discount, Language education, Google Maps.
The average American English fan in United Kingdom is 45.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Baby food, Luxury yacht, Purchase discount, with strongest over-indexing on Baby food (6.72× the country average). Demographically, the American English audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of American English fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 45.3 |
| Estimated audience size | 10,116,085 |
Audience persona
The typical American English fan in United Kingdom is more female, around 45.3 years old, with strong Mindfulness tendencies and a notable affinity for Baby food.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,587,064 | 1.19× |
| South East | 1,250,309 | 0.92× |
| Yorkshire and the Humber | 1,224,105 | 1.51× |
| Scotland | 868,141 | 0.95× |
| South West | 863,414 | 1.04× |
| East of England | 768,842 | 0.83× |
| North West | 622,232 | 0.58× |
| Wales | 583,500 | 1.01× |
| East Midlands | 578,531 | 0.81× |
| West Midlands | 529,238 | 1.22× |
| North East | 430,971 | 1.1× |
| Northern Ireland | 262,363 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 6.72× | Kids & Family |
| Luxury yacht | 4.97× | Travel & Leisure |
| Purchase discount | 5.69× | Shopping |
| Language education | 8.34× | Business & Career |
| Google Maps | 2.68× | Internet & Social Media |
| TOEIC | 13.92× | Business & Career |
| International school | 9.84× | Business & Career |
| International English Language Testing System | 8.49× | Business & Career |
| Mango | 4.43× | Shopping |
| Parental leave | 6.34× | Kids & Family |
| Longchamp | 5.66× | Fashion & Accessoires |
| Home business | 4.12× | Business & Career |
| Duolingo | 4.48× | Business & Career |
| University and college admission | 6.1× | Business & Career |
| Bassinet | 7.31× | Kids & Family |
| Refrigerator | 2.13× | Home & Garden |
| Child safety seat | 4.59× | Kids & Family |
| Wikipedia | 1.96× | Internet & Social Media |
| TUI | 1.68× | Travel & Leisure |
| Children's clothing | 2.12× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.58 |
| Family Orientation | CONSERVATISM | 1.53 |
| Luxury Orientation | PREMIUM | 1.52 |
| Price Sensitivity | PREMIUM | 1.49 |
| Design Affinity | PREMIUM | 1.47 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
See American English audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does American English have in United Kingdom?
American English has an estimated audience of 10,116,085 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of American English fans?
63.5% of American English fans are female, 36.5% are male, with an average age of 45.3 years.
Which brands do American English fans like most?
American English fans show strongest brand affinity for Baby food (6.72×), Luxury yacht (4.97×), and Purchase discount (5.69×) over the country average.
Where do American English fans live in United Kingdom?
American English fans in United Kingdom are most concentrated in England (reach 7,587,064), South East (reach 1,250,309), and Yorkshire and the Humber (reach 1,224,105). These three regions account for the largest share of the active audience.
What other brands do American English fans also like?
Beyond American English itself, the audience over-indexes on Luxury yacht (4.97×), Purchase discount (5.69×), Language education (8.34×), and Google Maps (2.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.