American English Audience in United States

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American English has an estimated audience of 45,715,521 people in United States. 58.6% are female, 41.4% are male, average age 42.9. Top regions: California, Illinois, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average American English fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the American English audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of American English fans

Demographic split for American English audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.9
Estimated audience size45,715,521

Audience persona

The typical American English fan in United States is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for American English in United States
RegionReachAffinity
California5,580,1591.11×
Illinois4,175,0462.74×
Texas4,084,1511.04×
Florida3,519,8931.14×
New York3,194,5621.25×
Georgia1,447,7431.03×
Pennsylvania1,393,0550.9×
Ohio1,296,6890.92×
Virginia1,294,1311.16×
North Carolina1,288,2670.94×
New Jersey1,161,0071×
Indiana1,142,2691.37×
Washington1,125,8481.23×
Michigan998,7040.84×
Maryland922,3891.17×
Massachusetts872,4680.97×
Arizona846,0250.91×
Tennessee807,5240.88×
Wisconsin716,3191.04×
Kentucky702,2111.23×
Missouri670,8870.91×
Louisiana652,8911.11×
Colorado645,7010.9×
Minnesota627,9260.96×
Alabama575,7540.9×
South Carolina574,8360.84×
Oklahoma486,8710.96×
Connecticut449,8110.98×
Oregon447,2910.85×
Nevada389,2620.88×
Utah381,9980.93×
Arkansas360,5080.96×
Kansas353,6390.98×
Mississippi347,8300.92×
Iowa335,7260.89×
Washington, District of Columbia213,3831.55×
New Mexico211,2680.92×
West Virginia191,4330.9×
Nebraska186,6340.81×
Idaho162,0470.71×
Hawaii161,8360.82×
Maine120,5060.74×
New Hampshire118,3000.66×
Rhode Island114,2330.79×
Alaska111,4381.14×
Delaware90,9330.72×
Montana90,2050.71×
South Dakota82,1870.78×
North Dakota80,0230.85×
Wyoming77,4291.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American English audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Baby food6.32×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.7×Sports
Diaper bag4.16×Kids & Family
MSN2.29×News
Hobby Lobby2.11×Home & Garden
Child development3.99×Business & Career
Mothercare5.89×Kids & Family
Do it yourself (DIY)1.66×Home & Garden
Wedding dress3.51×Fashion & Accessoires
Parental leave6.17×Kids & Family
Payment card8.17×Fashion & Accessoires
Language education5.76×Business & Career
Aldi1.76×Shopping
Aubrey Plaza5.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American English audience
TraitClusterScore
Price SensitivityPREMIUM1.37
DIY MentalityTHRILL1.29
Design AffinityPREMIUM1.29
ExtroversionTHRILL1.27
Family OrientationCONSERVATISM1.26
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for American English
CountryShare
United States30.5%
United Kingdom6.7%
Japan6.5%

See American English audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does American English have in United States?

American English has an estimated audience of 45,715,521 people in United States, concentrated in California and Illinois.

What is the gender split and age of American English fans?

58.6% of American English fans are female, 41.4% are male, with an average age of 42.9 years.

Which brands do American English fans like most?

American English fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do American English fans live in United States?

American English fans in United States are most concentrated in California (reach 5,580,159), Illinois (reach 4,175,046), and Texas (reach 4,084,151). These three regions account for the largest share of the active audience.

What other brands do American English fans also like?

Beyond American English itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.