Rascasse Audience Intelligence

American English Audience in United States

A data profile of the people who buy, follow and care about American English in United States — modelled from more than twelve digital signal sources. American English has an estimated audience of 45,715,521 people in United States.

#342among Topic in United States#76in Business & Career

The average American English fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Baby food, Child development, Language education, with strongest over-indexing on Baby food (5.71× the country average).

Demographically, the American English audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American English fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Baby food.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American English profile in United States.

Audience size
45.7M
in United States
Gender
58.6%♀
41.4% male
Age
42.9
average years
Country rank
#469
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American English fans

58.6% are female, 41.4% are male, average age 42.9.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for American English audience in United States
MetricValue
Female58.6%
Male41.4%
Average age42.9
Estimated audience size45,715,521
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the American English audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3921%
40-4924%
50+27%
Fig. 04

Worldwide distribution

30.5%

of the worldwide American English audience comes from United States.

Worldwide audience distribution share by country for American English
CountryShare
United States30.5%
United Kingdom6.7%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American English audience in United States is strongest.

Fig. 05

Top regions by affinity

American English fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~4M2.77×
02Indiana~1M1.22×
03Washington, District of Columbia~200K1.19×
04Maryland~900K1.11×
05New York~3M1.10×
06Kentucky~600K1.10×
07Washington~1M1.08×
08Wisconsin~700K1.08×
09Florida~3.5M1.07×
10Virginia~1M1.07×
11California~5.5M1.06×
12Alaska~100K1.05×
13Vermont~80K1.02×
14Georgia~1.5M1.01×
15Louisiana~600K1.01×
16Connecticut~500K1.01×
17North Dakota~90K1.00×
18Texas~4M0.99×
19Mississippi~400K0.99×
20Kansas~400K0.99×
21West Virginia~200K0.99×
22South Dakota~100K0.99×
23New Jersey~1M0.98×
24Massachusetts~900K0.98×
25Alabama~600K0.98×
26Arkansas~400K0.98×
27Rhode Island~100K0.97×
28Oklahoma~500K0.96×
29Utah~400K0.96×
30New Mexico~200K0.96×
31Iowa~400K0.95×
32Nebraska~200K0.95×
33Hawaii~200K0.95×
34Montana~100K0.95×
35Delaware~100K0.95×
36Minnesota~600K0.94×
37Nevada~400K0.94×
38Maine~200K0.94×
39Pennsylvania~1.5M0.93×
40South Carolina~600K0.93×
41Missouri~700K0.92×
42Idaho~200K0.92×
43New Hampshire~200K0.92×
44North Carolina~1.5M0.91×
45Arizona~800K0.91×
46Tennessee~800K0.91×
47Ohio~1.5M0.90×
48Oregon~500K0.90×
49Colorado~600K0.87×
50Michigan~1M0.84×
Fig. 06

Affinity by region

Affinity by region — American English, United States
0.84×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American English audience
#·InterestCategoryAffinity×
01International educationBusiness & Career6.53×
02Language educationBusiness & Career6.48×
03Parental leaveKids & Family6.28×
04Baby foodKids & Family5.71×
05MothercareKids & Family4.65×
06Child developmentBusiness & Career4.14×
07Web serverTechnology & Electronics3.04×
08Deal of the dayShopping2.47×
09Diaper bagKids & Family2.41×
10Discount storesShopping2.08×
11TrousersFashion & Accessoires1.93×
12InnovationBusiness & Career1.90×
13Planet FitnessSports1.81×
14IKEAHome & Garden1.76×
15MilkFood & Beverages1.76×
16Shopping mallsShopping1.66×
17Pizza HutFood & Beverages1.60×
18Men's clothingFashion & Accessoires1.59×
19SubwayFood & Beverages1.56×
20ApartmentBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American English audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
Price SensitivityPREMIUM1.53×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American English audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.94×
Social Media UsageJOY0.95×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American English have in United States?

American English has an estimated audience of 45,715,521 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of American English fans?

58.6% of American English fans are female, 41.4% are male, with an average age of 42.9 years.

03

Which brands do American English fans like most?

American English fans show strongest brand affinity for Baby food (5.71×), Child development (4.14×), and Language education (6.48×) over the country average.

04

Where do American English fans live in United States?

American English fans in United States are most concentrated in California (reach ~5.5M), Illinois (reach ~4M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do American English fans also like?

Beyond American English itself, the audience over-indexes on Child development (4.14×), Language education (6.48×), Parental leave (6.28×), and Planet Fitness (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See American English audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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