American English Audience in Canada
American English has an estimated audience of 4,214,572 people in Canada. 57.3% are female, 42.7% are male, average age 41.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Language education, International education, LinkedIn, Subway, Non-alcoholic beverage.
The average American English fan in Canada is 41.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Language education, International education, LinkedIn, with strongest over-indexing on Language education (7.57× the country average). Demographically, the American English audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of American English fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.7 |
| Estimated audience size | 4,214,572 |
Audience persona
The typical American English fan in Canada is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Language education.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,955,083 | 1.11× |
| Quebec | 876,242 | 0.87× |
| British Columbia | 626,079 | 0.99× |
| Alberta | 502,598 | 0.97× |
| Manitoba | 149,516 | 0.95× |
| Saskatchewan | 131,406 | 0.98× |
| Nova Scotia | 119,837 | 0.95× |
| New Brunswick | 99,205 | 1.02× |
| Newfoundland and Labrador | 71,431 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Language education | 7.57× | Business & Career |
| International education | 5.07× | Business & Career |
| 1.8× | Internet & Social Media | |
| Subway | 1.92× | Food & Beverages |
| Non-alcoholic beverage | 3.09× | Food & Beverages |
| Tabloid (newspaper format) | 2.36× | Literature |
| 1.54× | Internet & Social Media | |
| Mineral water | 3.31× | Food & Beverages |
| Innovation | 1.77× | Business & Career |
| TV game shows | 1.87× | Movies & TV |
| Virtual reality | 2.19× | Technology & Electronics |
| Emmy Award | 2.7× | Movies & TV |
| Career development | 1.88× | Business & Career |
| Puzzle video games | 1.68× | Games |
| Boston Red Sox | 2.53× | Sports |
| Internet celebrity | 1.86× | Internet & Social Media |
| Family car | 2.27× | Cars & Mobility |
| Vehicle insurance | 1.85× | Cars & Mobility |
| TV comedies | 1.56× | Movies & TV |
| Business school | 2.48× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.57 |
| Family Orientation | CONSERVATISM | 1.56 |
| Urban Lifestyle | OPEN | 1.5 |
| Individualism | JOY | 1.49 |
| Price Sensitivity | PREMIUM | 1.46 |
| Tradition | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
See American English audiences in other countries
- American English — Germany
- American English — United States
- American English — United Kingdom
- American English — France
- American English — Italy
- American English — Spain
- American English — Brazil
- American English — Japan
- American English — South Korea
- American English — India
- American English — Mexico
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does American English have in Canada?
American English has an estimated audience of 4,214,572 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of American English fans?
57.3% of American English fans are female, 42.7% are male, with an average age of 41.7 years.
Which brands do American English fans like most?
American English fans show strongest brand affinity for Language education (7.57×), International education (5.07×), and LinkedIn (1.8×) over the country average.
Where do American English fans live in Canada?
American English fans in Canada are most concentrated in Ontario (reach 1,955,083), Quebec (reach 876,242), and British Columbia (reach 626,079). These three regions account for the largest share of the active audience.
What other brands do American English fans also like?
Beyond American English itself, the audience over-indexes on International education (5.07×), LinkedIn (1.8×), Subway (1.92×), and Non-alcoholic beverage (3.09×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.