A data profile of the people who buy, follow and care about American English in Canada — modelled from more than twelve digital signal sources. American English has an estimated audience of 4,214,572 people in Canada.
The average American English fan in Canada is 41.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Language education, International education, Subway, with strongest over-indexing on Language education (7.57× the country average).
Demographically, the American English audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical American English fan in Canada is more female, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Language education.
The key figures that characterise the American English profile in Canada.
57.3% are female, 42.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.7 |
| Estimated audience size | 4,214,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide American English audience comes from Canada.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
Where the American English audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.11× | |
| 02 | Newfoundland and Labrador | ~70K | 1.11× | |
| 03 | New Brunswick | ~100K | 1.02× | |
| 04 | British Columbia | ~600K | 0.99× | |
| 05 | Saskatchewan | ~100K | 0.98× | |
| 06 | Alberta | ~500K | 0.97× | |
| 07 | Manitoba | ~100K | 0.95× | |
| 08 | Nova Scotia | ~100K | 0.95× | |
| 09 | Quebec | ~900K | 0.87× |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 7.57× | ||
| 02 | International education | Business & Career | 5.07× | ||
| 03 | Mineral water | Food & Beverages | 3.31× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 3.09× | ||
| 05 | Emmy Award | Movies & TV | 2.70× | ||
| 06 | Boston Red Sox | Sports | 2.53× | ||
| 07 | Business school | Business & Career | 2.48× | ||
| 08 | Tabloid (newspaper format) | Literature | 2.36× | ||
| 09 | Family car | Cars & Mobility | 2.27× | ||
| 10 | Virtual reality | Technology & Electronics | 2.19× | ||
| 11 | Subway | Food & Beverages | 1.92× | ||
| 12 | Career development | Business & Career | 1.88× | ||
| 13 | TV game shows | Movies & TV | 1.87× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.86× | ||
| 15 | Vehicle insurance | Cars & Mobility | 1.85× | ||
| 16 | Innovation | Business & Career | 1.77× | ||
| 17 | Rail transport | Travel & Leisure | 1.72× | ||
| 18 | Puzzle video games | Games | 1.68× | ||
| 19 | TV comedies | Movies & TV | 1.56× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.57× | |
| Family Orientation | CONSERVATISM | 1.56× | |
| Urban Lifestyle | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Sustainability | BALANCE | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× |
American English has an estimated audience of 4,214,572 people in Canada, concentrated in Ontario and Quebec.
57.3% of American English fans are female, 42.7% are male, with an average age of 41.7 years.
American English fans show strongest brand affinity for Language education (7.57×), International education (5.07×), and Subway (1.92×) over the country average.
American English fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~900K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond American English itself, the audience over-indexes on International education (5.07×), Subway (1.92×), Non-alcoholic beverage (3.09×), and Tabloid (newspaper format) (2.36×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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