Rascasse Audience Intelligence

American English Audience in Germany

A data profile of the people who buy, follow and care about American English in Germany — modelled from more than twelve digital signal sources. American English has an estimated audience of 6,097,847 people in Germany.

#481among Topic in Germany#96in Business & Career

The average American English fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Parental leave, Baby food, Bassinet, with strongest over-indexing on Parental leave (6.33× the country average).

Demographically, the American English audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American English fan in Germany is more female, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Parental leave.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American English profile in Germany.

Audience size
6.1M
in Germany
Gender
61.9%♀
38.1% male
Age
41.2
average years
Country rank
#775
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American English fans

61.9% are female, 38.1% are male, average age 41.2.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for American English audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age41.2
Estimated audience size6,097,847
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the American English audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4923%
50+22%
Fig. 04

Worldwide distribution

4.1%

of the worldwide American English audience comes from Germany.

Worldwide audience distribution share by country for American English
CountryShare
United States30.5%
United Kingdom6.7%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American English audience in Germany is strongest.

Fig. 05

Top regions by affinity

American English fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~70K1.35×
02Saarland~100K1.31×
03Hessen~500K1.10×
04Thüringen~200K1.00×
05Mecklenburg-Vorpommern~100K1.00×
06Sachsen-Anhalt~200K0.98×
07Rheinland-Pfalz~300K0.97×
08Sachsen~300K0.96×
09Berlin~300K0.94×
10Baden-Württemberg~800K0.93×
11Brandenburg~200K0.93×
12Schleswig-Holstein~200K0.91×
13Nordrhein-Westfalen~1M0.89×
14Bayern~900K0.89×
15Hamburg~100K0.88×
16Niedersachsen~500K0.79×
Fig. 06

Affinity by region

Affinity by region — American English, Germany
0.79×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American English audience
#·InterestCategoryAffinity×
01BassinetKids & Family8.89×
02Powdered milkKids & Family8.89×
03Romper suitFashion & Accessoires8.89×
04vertbaudetFashion & Accessoires7.57×
05Slim-fit pantsFashion & Accessoires7.49×
06DiaperKids & Family7.44×
07Parental leaveKids & Family6.33×
08Child safety seatKids & Family5.87×
09Language educationBusiness & Career5.87×
10Baby transportKids & Family5.80×
11MangoShopping4.65×
12Baby foodKids & Family4.34×
13Ernsting's familyShopping3.53×
14Child developmentBusiness & Career3.46×
15C&AShopping3.10×
16Müller (company)Food & Beverages2.44×
17Google MapsInternet & Social Media2.44×
18DeichmannShopping2.30×
19Do it yourself (DIY)Home & Garden2.11×
20TagesschauMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American English audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.67×
IndulgenceJOY1.66×
Price SensitivityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American English audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Risk AppetiteTHRILL0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American English have in Germany?

American English has an estimated audience of 6,097,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American English fans?

61.9% of American English fans are female, 38.1% are male, with an average age of 41.2 years.

03

Which brands do American English fans like most?

American English fans show strongest brand affinity for Parental leave (6.33×), Baby food (4.34×), and Bassinet (8.89×) over the country average.

04

Where do American English fans live in Germany?

American English fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do American English fans also like?

Beyond American English itself, the audience over-indexes on Baby food (4.34×), Bassinet (8.89×), Powdered milk (8.89×), and Romper suit (8.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See American English audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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