American English Audience in Germany
American English has an estimated audience of 6,097,847 people in Germany. 61.9% are female, 38.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Saving, Home Office, Ipekyol, Progressive rock.
The average American English fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Saving, Home Office, with strongest over-indexing on Rossmann (1.74× the country average). Demographically, the American English audience skews more female with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of American English fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 41.2 |
| Estimated audience size | 6,097,847 |
Audience persona
The typical American English fan in Germany is more female, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,282,233 | 0.96× |
| Bayern | 968,473 | 0.99× |
| Baden-Württemberg | 843,248 | 1.01× |
| Hessen | 597,721 | 1.29× |
| Niedersachsen | 392,523 | 0.66× |
| Rheinland-Pfalz | 315,665 | 1.03× |
| Berlin | 281,983 | 1.03× |
| Sachsen | 266,825 | 0.89× |
| Schleswig-Holstein | 177,662 | 0.81× |
| Saarland | 135,996 | 1.82× |
| Brandenburg | 135,429 | 0.72× |
| Thüringen | 131,039 | 0.84× |
| Sachsen-Anhalt | 127,264 | 0.81× |
| Hamburg | 94,035 | 0.68× |
| Bremen | 88,972 | 1.71× |
| Mecklenburg-Vorpommern | 87,057 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.74× | Shopping |
| Saving | 2.4× | Business & Career |
| Home Office | 2× | Business & Career |
| Ipekyol | 4.59× | Shopping |
| Progressive rock | 1.75× | Music & Radio |
| Mothercare | 1.77× | Kids & Family |
| Bank account | 2.55× | Business & Career |
| Preacher (comics) | 5.65× | Literature |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Natural rubber | 1.66× | Cars & Mobility |
| Home Delivery | 1.85× | Food & Beverages |
| Jersey (fabric) | 2.9× | Fashion & Accessoires |
| Euphonium | 5.84× | Music & Radio |
| Jaguar F-Pace | 3.38× | Cars & Mobility |
| Kieser Training | 2.08× | Sports |
| Emil Nolde | 2.71× | Arts & Culture |
| Hauptschule | 3.78× | Kids & Family |
| Sixx | 1.52× | Movies & TV |
| Google Home | 2.75× | Technology & Electronics |
| Golem | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.84 |
| Sustainability | BALANCE | 1.57 |
| Family Orientation | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.44 |
| Creativity | OPEN | 1.42 |
| Price Sensitivity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
See American English audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does American English have in Germany?
American English has an estimated audience of 6,097,847 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American English fans?
61.9% of American English fans are female, 38.1% are male, with an average age of 41.2 years.
Which brands do American English fans like most?
American English fans show strongest brand affinity for Rossmann (1.74×), Saving (2.4×), and Home Office (2×) over the country average.
Where do American English fans live in Germany?
American English fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,282,233), Bayern (reach 968,473), and Baden-Württemberg (reach 843,248). These three regions account for the largest share of the active audience.
What other brands do American English fans also like?
Beyond American English itself, the audience over-indexes on Saving (2.4×), Home Office (2×), Ipekyol (4.59×), and Progressive rock (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.