A data profile of the people who buy, follow and care about American English in India — modelled from more than twelve digital signal sources. American English has an estimated audience of 5,634,109 people in India.
American English has an estimated audience of 5,634,109 people in India. 37.3% are female, 62.7% are male, average age 33.8. Top brand affinities: Language education, Instant messaging, Men's clothing, Trousers, Dress shirt.
Top brand affinities include Language education, Instant messaging, Men's clothing, with strongest over-indexing on Language education (5.9× the country average).
Demographically, the American English audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical American English fan in India is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Language education.
The key figures that characterise the American English profile in India.
37.3% are female, 62.7% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 33.8 |
| Estimated audience size | 5,634,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide American English audience comes from India.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language education | Business & Career | 5.90× | ||
| 02 | Vanessa Kirby | Movies & TV | 5.66× | ||
| 03 | Convenience food | Food & Beverages | 4.61× | ||
| 04 | Dress shirt | Fashion & Accessoires | 2.95× | ||
| 05 | Max Verstappen | Sports | 2.90× | ||
| 06 | Genetics | Kids & Family | 2.64× | ||
| 07 | Sugar substitute | Food & Beverages | 2.36× | ||
| 08 | Leather | Fashion & Accessoires | 2.34× | ||
| 09 | Cabinetry | Home & Garden | 2.03× | ||
| 10 | Crocs | Fashion & Accessoires | 2.03× | ||
| 11 | Pizza | Food & Beverages | 1.91× | ||
| 12 | True Detective | Movies & TV | 1.88× | ||
| 13 | Trousers | Fashion & Accessoires | 1.80× | ||
| 14 | IKEA | Home & Garden | 1.78× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.76× | ||
| 16 | Skirt | Fashion & Accessoires | 1.69× | ||
| 17 | Innovation | Business & Career | 1.65× | ||
| 18 | Career development | Business & Career | 1.62× | ||
| 19 | Virtual private network | Technology & Electronics | 1.56× | ||
| 20 | Instant messaging | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.56× | |
| Sustainability | BALANCE | 2.09× | |
| Indulgence | JOY | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Social Media Usage | JOY | 0.70× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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