A data profile of the people who buy, follow and care about Crocs in India — modelled from more than twelve digital signal sources. Crocs has an estimated audience of 4,771,026 people in India.
The average Crocs fan in India is 29.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Gujarat.
Top brand affinities include Sex and the City, Shorts, Puma, with strongest over-indexing on Sex and the City (3.45× the country average).
Demographically, the Crocs audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Crocs fan in India is more male, around 29.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Sex and the City.
The key figures that characterise the Crocs profile in India.
31.4% are female, 68.6% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 29.8 |
| Estimated audience size | 4,771,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 33% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 6% |
Where the Crocs audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~9K | 1.86× | |
| 02 | Arunachal Pradesh | ~5K | 1.64× | |
| 03 | Manipur | ~9K | 1.59× | |
| 04 | Karnataka | ~200K | 1.57× | |
| 05 | Mizoram | ~5K | 1.42× | |
| 06 | Kerala | ~100K | 1.36× | |
| 07 | Sikkim | ~3K | 1.36× | |
| 08 | Andhra Pradesh | ~70K | 1.24× | |
| 09 | Nagaland | ~4K | 1.24× | |
| 10 | Maharashtra | ~300K | 1.13× | |
| 11 | Assam | ~50K | 1.11× | |
| 12 | Tamil Nadu | ~100K | 1.08× | |
| 13 | Gujarat | ~100K | 1.04× | |
| 14 | Telangana | ~70K | 0.98× | |
| 15 | Meghalaya | ~5K | 0.95× | |
| 16 | Jharkhand | ~40K | 0.90× | |
| 17 | Tripura | ~5K | 0.79× | |
| 18 | Odisha | ~40K | 0.74× | |
| 19 | Uttarakhand | ~20K | 0.72× | |
| 20 | Punjab (region) | ~40K | 0.68× | |
| 21 | Haryana | ~40K | 0.68× | |
| 22 | Bihar | ~60K | 0.66× | |
| 23 | Chhattisgarh | ~20K | 0.65× | |
| 24 | Rajasthan | ~70K | 0.64× | |
| 25 | West Bengal | ~90K | 0.62× | |
| 26 | Madhya Pradesh | ~60K | 0.62× | |
| 27 | Uttar Pradesh | ~100K | 0.55× | |
| 28 | Jammu and Kashmir | ~10K | 0.55× | |
| 29 | Himachal Pradesh | ~10K | 0.54× |
The strongest cross-interests of the Crocs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Madden | Fashion & Accessoires | 8.25× | ||
| 02 | Skechers | Fashion & Accessoires | 4.75× | ||
| 03 | Payment card | Fashion & Accessoires | 4.38× | ||
| 04 | Puma | Fashion & Accessoires | 4.33× | ||
| 05 | Sex and the City | Movies & TV | 3.45× | ||
| 06 | Slim-fit pants | Fashion & Accessoires | 3.38× | ||
| 07 | Kotak (band) | Music & Radio | 2.99× | ||
| 08 | Formal wear | Fashion & Accessoires | 2.90× | ||
| 09 | Outerwear | Fashion & Accessoires | 2.80× | ||
| 10 | Shorts | Fashion & Accessoires | 2.79× | ||
| 11 | Cashmere wool | Fashion & Accessoires | 2.78× | ||
| 12 | Party dress | Fashion & Accessoires | 2.75× | ||
| 13 | Recreation | Travel & Leisure | 2.42× | ||
| 14 | Shalwar kameez | Fashion & Accessoires | 2.20× | ||
| 15 | Linen | Fashion & Accessoires | 2.16× | ||
| 16 | Earth | Travel & Leisure | 2.15× | ||
| 17 | Shoes | Fashion & Accessoires | 2.02× | ||
| 18 | South Asia | Travel & Leisure | 1.89× | ||
| 19 | Cotton | Fashion & Accessoires | 1.86× | ||
| 20 | Electronics | Technology & Electronics | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.78× | |
| Urban Lifestyle | OPEN | 1.69× | |
| Luxury Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 1.02× | |
| Pet Ownership | JOY | 1.06× |
Crocs's target market in India covers an estimated 4,771,026 people, concentrated in Maharashtra and Karnataka.
31.4% of the Crocs audience are female, 68.6% are male, with an average age of 29.8 years.
Crocs fans show strongest brand affinity for Sex and the City (3.45×), Shorts (2.79×), and Puma (4.33×) over the country average.
Crocs fans in India are most concentrated in Maharashtra (reach ~300K), Karnataka (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Crocs itself, the audience over-indexes on Shorts (2.79×), Puma (4.33×), Party dress (2.75×), and Shoes (2.02×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Crocs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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