A data profile of the people who buy, follow and care about Trousers in India — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 11,089,033 people in India.
The average Trousers fan in India is 31.8 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Jeans, Jacket, Outerwear, with strongest over-indexing on Jeans (3.72× the country average).
Demographically, the Trousers audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Trousers fan in India is more male, around 31.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Jeans.
The key figures that characterise the Trousers profile in India.
36.2% are female, 63.8% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 31.8 |
| Estimated audience size | 11,089,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Trousers audience comes from India.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 5.7% |
| Brazil | 5.0% |
Where the Trousers audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jharkhand | ~100K | 1.44× | |
| 02 | Himachal Pradesh | ~60K | 1.38× | |
| 03 | Jammu and Kashmir | ~70K | 1.37× | |
| 04 | Nagaland | ~10K | 1.33× | |
| 05 | Arunachal Pradesh | ~8K | 1.24× | |
| 06 | Uttarakhand | ~70K | 1.21× | |
| 07 | Punjab (region) | ~200K | 1.16× | |
| 08 | Bihar | ~200K | 1.09× | |
| 09 | Manipur | ~10K | 1.07× | |
| 10 | Uttar Pradesh | ~600K | 1.04× | |
| 11 | Madhya Pradesh | ~200K | 1.03× | |
| 12 | Telangana | ~200K | 1.03× | |
| 13 | Assam | ~100K | 1.03× | |
| 14 | Tripura | ~20K | 1.03× | |
| 15 | Meghalaya | ~10K | 1.00× | |
| 16 | Chhattisgarh | ~70K | 0.98× | |
| 17 | Rajasthan | ~200K | 0.96× | |
| 18 | Goa | ~10K | 0.96× | |
| 19 | Maharashtra | ~500K | 0.90× | |
| 20 | Sikkim | ~4K | 0.90× | |
| 21 | Haryana | ~100K | 0.89× | |
| 22 | Andhra Pradesh | ~100K | 0.86× | |
| 23 | Mizoram | ~6K | 0.84× | |
| 24 | Karnataka | ~200K | 0.83× | |
| 25 | Gujarat | ~300K | 0.82× | |
| 26 | West Bengal | ~300K | 0.78× | |
| 27 | Odisha | ~80K | 0.65× | |
| 28 | Tamil Nadu | ~200K | 0.61× | |
| 29 | Kerala | ~90K | 0.53× |
The strongest cross-interests of the Trousers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardigan (sweater) | Fashion & Accessoires | 3.77× | ||
| 02 | Jacket | Fashion & Accessoires | 3.74× | ||
| 03 | Jeans | Fashion & Accessoires | 3.72× | ||
| 04 | Coat (clothing) | Fashion & Accessoires | 3.43× | ||
| 05 | Outerwear | Fashion & Accessoires | 3.41× | ||
| 06 | Slim-fit pants | Fashion & Accessoires | 3.31× | ||
| 07 | Sweater | Fashion & Accessoires | 3.23× | ||
| 08 | Hoodie | Fashion & Accessoires | 2.86× | ||
| 09 | Shirt | Fashion & Accessoires | 2.58× | ||
| 10 | ONEUS | Music & Radio | 2.50× | ||
| 11 | T-shirt | Fashion & Accessoires | 2.46× | ||
| 12 | Gown | Fashion & Accessoires | 2.46× | ||
| 13 | Skirt | Fashion & Accessoires | 2.45× | ||
| 14 | Blouse | Fashion & Accessoires | 2.34× | ||
| 15 | Sales promotion | Shopping | 1.86× | ||
| 16 | Dresses | Fashion & Accessoires | 1.80× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 18 | Footwear | Fashion & Accessoires | 1.78× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.68× | ||
| 20 | Shoes | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.99× | |
| Creativity | OPEN | 1.34× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.90× | |
| Social Media Usage | JOY | 0.92× | |
| Patriotism | CONSERVATISM | 0.93× |
Trousers has an estimated audience of 11,089,033 people in India, concentrated in Uttar Pradesh and Maharashtra.
36.2% of Trousers fans are female, 63.8% are male, with an average age of 31.8 years.
Trousers fans show strongest brand affinity for Jeans (3.72×), Jacket (3.74×), and Outerwear (3.41×) over the country average.
Trousers fans in India are most concentrated in Uttar Pradesh (reach ~600K), Maharashtra (reach ~500K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Trousers itself, the audience over-indexes on Jacket (3.74×), Outerwear (3.41×), Cardigan (sweater) (3.77×), and Coat (clothing) (3.43×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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