A data profile of the people who buy, follow and care about Trousers in Belgium — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 1,682,041 people in Belgium.
Trousers has an estimated audience of 1,682,041 people in Belgium. 68.7% are female, 31.3% are male, average age 42.9. Top brand affinities: Women's clothing, H&M, Skirt, Dresses, Jeans.
Top brand affinities include Women's clothing, H&M, Skirt, with strongest over-indexing on Women's clothing (1.84× the country average).
Demographically, the Trousers audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Trousers fan in Belgium is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Trousers profile in Belgium.
68.7% are female, 31.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 42.9 |
| Estimated audience size | 1,682,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Trousers audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 5.7% |
| Brazil | 5.0% |
The strongest cross-interests of the Trousers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jacket | Fashion & Accessoires | 2.61× | ||
| 02 | Coat (clothing) | Fashion & Accessoires | 2.48× | ||
| 03 | Skirt | Fashion & Accessoires | 2.32× | ||
| 04 | Jeans | Fashion & Accessoires | 2.32× | ||
| 05 | Shorts | Fashion & Accessoires | 2.23× | ||
| 06 | Sweater | Fashion & Accessoires | 2.17× | ||
| 07 | Blouse | Fashion & Accessoires | 2.03× | ||
| 08 | Linens | Home & Garden | 2.00× | ||
| 09 | Women's clothing | Fashion & Accessoires | 1.84× | ||
| 10 | Dresses | Fashion & Accessoires | 1.65× | ||
| 11 | H&M | Shopping | 1.64× | ||
| 12 | Handbags | Fashion & Accessoires | 1.61× | ||
| 13 | Shirt | Fashion & Accessoires | 1.60× | ||
| 14 | Sun | Travel & Leisure | 1.57× | ||
| 15 | Men's clothing | Fashion & Accessoires | 1.56× | ||
| 16 | Fashion design | Business & Career | 1.55× | ||
| 17 | Zara | Shopping | 1.55× | ||
| 18 | T-shirt | Fashion & Accessoires | 1.55× | ||
| 19 | Sneakers (footwear) | Fashion & Accessoires | 1.54× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Patriotism | CONSERVATISM | 1.12× | |
| Sustainability | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Design Affinity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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