A data profile of the people who buy, follow and care about Shirt in Belgium — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 1,339,342 people in Belgium.
The average Shirt fan in Belgium is 43.4 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Amsterdam, HEMA, Tattoos, with strongest over-indexing on Amsterdam (1.56× the country average).
Demographically, the Shirt audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Shirt fan in Belgium is more female, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Amsterdam.
The key figures that characterise the Shirt profile in Belgium.
61.8% are female, 38.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.4 |
| Estimated audience size | 1,339,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Shirt audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
Where the Shirt audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 2.08× | |
| 02 | East Flanders | ~300K | 1.89× | |
| 03 | Limburg | ~100K | 1.88× | |
| 04 | West Flanders | ~200K | 1.74× | |
| 05 | Flemish Brabant | ~200K | 1.38× | |
| 06 | Luxembourg | ~30K | 0.85× | |
| 07 | Province of Namur | ~50K | 0.84× | |
| 08 | Walloon Brabant | ~30K | 0.84× | |
| 09 | Hainaut | ~100K | 0.76× | |
| 10 | Brussels | ~70K | 0.76× | |
| 11 | Liege | ~80K | 0.72× |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modest Fashion | Fashion & Accessoires | 4.63× | ||
| 02 | Outerwear | Fashion & Accessoires | 3.26× | ||
| 03 | Unisex | Fashion & Accessoires | 2.84× | ||
| 04 | Dress shirt | Fashion & Accessoires | 2.69× | ||
| 05 | Western wear | Fashion & Accessoires | 2.40× | ||
| 06 | Designer clothing | Fashion & Accessoires | 2.10× | ||
| 07 | Uniqlo | Shopping | 1.83× | ||
| 08 | Necklace | Fashion & Accessoires | 1.76× | ||
| 09 | Bracelet | Fashion & Accessoires | 1.71× | ||
| 10 | Skirt | Fashion & Accessoires | 1.70× | ||
| 11 | Drop shipping | Shopping | 1.69× | ||
| 12 | Genetics | Kids & Family | 1.64× | ||
| 13 | Weddings | Kids & Family | 1.61× | ||
| 14 | Trousers | Fashion & Accessoires | 1.60× | ||
| 15 | HEMA | Shopping | 1.59× | ||
| 16 | Drawing | Home & Garden | 1.57× | ||
| 17 | Amsterdam | Travel & Leisure | 1.56× | ||
| 18 | Leather | Fashion & Accessoires | 1.55× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.31× | |
| Design Affinity | PREMIUM | 1.31× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Shirt has an estimated audience of 1,339,342 people in Belgium, concentrated in Antwerp and East Flanders.
61.8% of Shirt fans are female, 38.2% are male, with an average age of 43.4 years.
Shirt fans show strongest brand affinity for Amsterdam (1.56×), HEMA (1.59×), and Tattoos (1.52×) over the country average.
Shirt fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shirt itself, the audience over-indexes on HEMA (1.59×), Tattoos (1.52×), Drop shipping (1.69×), and Unisex (2.84×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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