A data profile of the people who buy, follow and care about Amsterdam in Belgium — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 1,974,392 people in Belgium.
The average Amsterdam fan in Belgium is 43.6 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Brussels, Hainaut.
Top brand affinities include Dutch language, De Lijn, Antwerp, with strongest over-indexing on Dutch language (1.66× the country average).
Demographically, the Amsterdam audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Amsterdam fan in Belgium is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Dutch language.
The key figures that characterise the Amsterdam profile in Belgium.
58.7% are female, 41.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.6 |
| Estimated audience size | 1,974,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Amsterdam audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| United States | 10.4% |
| Germany | 7.4% |
Where the Amsterdam audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.63× | |
| 02 | Antwerp | ~200K | 1.19× | |
| 03 | Liege | ~200K | 1.05× | |
| 04 | Flemish Brabant | ~200K | 1.02× | |
| 05 | West Flanders | ~200K | 0.97× | |
| 06 | Hainaut | ~200K | 0.96× | |
| 07 | East Flanders | ~200K | 0.95× | |
| 08 | Limburg | ~80K | 0.91× | |
| 09 | Walloon Brabant | ~40K | 0.84× | |
| 10 | Province of Namur | ~70K | 0.78× | |
| 11 | Luxembourg | ~40K | 0.75× |
The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Hague | Travel & Leisure | 3.42× | ||
| 02 | De Lijn | Cars & Mobility | 1.78× | ||
| 03 | Price | Shopping | 1.73× | ||
| 04 | Dutch language | Politics & Society | 1.66× | ||
| 05 | Flanders | Travel & Leisure | 1.62× | ||
| 06 | Antwerp | Travel & Leisure | 1.58× | ||
| 07 | Hotels | Travel & Leisure | 1.58× | ||
| 08 | Ghent | Travel & Leisure | 1.58× | ||
| 09 | Footwear | Fashion & Accessoires | 1.56× | ||
| 10 | Kitchen | Home & Garden | 1.55× | ||
| 11 | Western Europe | Travel & Leisure | 1.54× | ||
| 12 | FIFA World Cup | Sports | 1.54× | ||
| 13 | Station Antwerpen Centraal | Music & Radio | 1.52× | ||
| 14 | Boutiques | Fashion & Accessoires | 1.52× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.51× | ||
| 16 | Vacations | Travel & Leisure | 1.51× | ||
| 17 | Woman | Kids & Family | 1.51× | ||
| 18 | Shoes | Fashion & Accessoires | 1.50× | ||
| 19 | Luxembourg | Travel & Leisure | 1.50× | ||
| 20 | Discount stores | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.48× | |
| Travelling | THRILL | 1.18× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Pet Ownership | JOY | 0.93× | |
| Design Affinity | PREMIUM | 0.94× |
Amsterdam has an estimated audience of 1,974,392 people in Belgium, concentrated in Antwerp and Brussels.
58.7% of Amsterdam fans are female, 41.3% are male, with an average age of 43.6 years.
Amsterdam fans show strongest brand affinity for Dutch language (1.66×), De Lijn (1.78×), and Antwerp (1.58×) over the country average.
Amsterdam fans in Belgium are most concentrated in Antwerp (reach ~200K), Brussels (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Amsterdam itself, the audience over-indexes on De Lijn (1.78×), Antwerp (1.58×), Hotels (1.58×), and Shoes (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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