A data profile of the people who buy, follow and care about Amsterdam in United Kingdom — modelled from more than twelve digital signal sources. Amsterdam has an estimated audience of 3,192,696 people in United Kingdom.
The average Amsterdam fan in United Kingdom is 41.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Soccer, Manchester United F.C., FIFA World Cup 2026, with strongest over-indexing on Soccer (1.79× the country average).
Demographically, the Amsterdam audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Amsterdam fan in United Kingdom is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Soccer.
The key figures that characterise the Amsterdam profile in United Kingdom.
53.6% are female, 46.4% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.9 |
| Estimated audience size | 3,192,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Amsterdam audience comes from United Kingdom.
| Country | Share |
|---|---|
| Netherlands | 13.1% |
| United States | 10.4% |
| Germany | 7.4% |
Where the Amsterdam audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.48× | |
| 02 | West Midlands | ~200K | 1.42× | |
| 03 | Yorkshire and the Humber | ~300K | 1.34× | |
| 04 | Scotland | ~300K | 1.05× | |
| 05 | England | ~2.5M | 1.01× | |
| 06 | Wales | ~200K | 0.98× | |
| 07 | South East | ~400K | 0.96× | |
| 08 | Northern Ireland | ~90K | 0.96× | |
| 09 | East of England | ~200K | 0.81× | |
| 10 | South West | ~200K | 0.78× | |
| 11 | East Midlands | ~200K | 0.75× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Amsterdam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | In Bruges | Movies & TV | 8.15× | ||
| 02 | Women's soccer | Sports | 3.62× | ||
| 03 | Orchestre symphonique de Montréal | Music & Radio | 3.08× | ||
| 04 | Eurostar | Cars & Mobility | 2.90× | ||
| 05 | Nottingham Forest | Sports | 1.85× | ||
| 06 | Soccer | Sports | 1.79× | ||
| 07 | BBC Sport | Sports | 1.77× | ||
| 08 | Aston Villa F.C. | Sports | 1.77× | ||
| 09 | Ricky Hatton | Sports | 1.76× | ||
| 10 | UEFA Europa League | Sports | 1.73× | ||
| 11 | Betfair | Games | 1.62× | ||
| 12 | Arsenal F.C. | Sports | 1.62× | ||
| 13 | Sky Sport | Sports | 1.61× | ||
| 14 | Paddy Power | Games | 1.60× | ||
| 15 | Sky Bet | Games | 1.60× | ||
| 16 | Ultimate Fighting Championship | Sports | 1.60× | ||
| 17 | UEFA Champions League | Sports | 1.59× | ||
| 18 | Manchester City F.C. | Sports | 1.56× | ||
| 19 | Manchester United F.C. | Sports | 1.51× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Travelling | THRILL | 1.10× | |
| Luxury Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Community Orientation | OPEN | 0.85× | |
| Individualism | JOY | 0.85× |
Amsterdam has an estimated audience of 3,192,696 people in United Kingdom, concentrated in England and South East.
53.6% of Amsterdam fans are female, 46.4% are male, with an average age of 41.9 years.
Amsterdam fans show strongest brand affinity for Soccer (1.79×), Manchester United F.C. (1.51×), and FIFA World Cup 2026 (1.51×) over the country average.
Amsterdam fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Amsterdam itself, the audience over-indexes on Manchester United F.C. (1.51×), FIFA World Cup 2026 (1.51×), BBC Sport (1.77×), and Eurostar (2.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Amsterdam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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